3.12 Post-Launch Profits

Processes for generating additional revenue AFTER your launch has completed!

Welcome to Post Launch Profits:

Process #1: The Exit Survey Downsell:

Step #1: Create Exit Survey Email

Step #2: Follow-Up Exit Survey Email

Step #3: Offer Downsell to Survey Respondents

Step #4: Send Follow-Up Email About Downsell

Step #5: Close Your Offer Down

Process #2: Coaching Upsell:

Step #1: Identify & Create High-Ticket Offer

Step 2: Create Scheduler Link

Step #3: Send Email to Launch List

Step #4: Have Calls w/Prospects

Welcome to Post Launch Profits:

"You're Always Leaving Money on the Table!"

Welcome to the Post-Launch Profits Process! The following includes two variations in which you can generate additional revenue from the momentum of your launch AFTER the doors have closed and the deadline has passed!

There are a few things to keep in mind here:

#1. Your Launch Gives MASSIVE FREE VALUE
Whether you just ran a webinar, video series or ANY type of free-content promotion, you've just put GREAT content and value into the marketplace to all your subscribers! After an launch, your audience is extremely "warm!"

#2. The Reason People Don't Buy Isn't What You Think
Some of your audience won't purchase your original offer because they "didn't have the money." Others because it's "not what they need." But still others don't buy for a completely different reason: they wanted MORE! They resonated with your content, identified with your message, yet they wanted MORE OF YOU.

The following processes keep these two facts in mind as you approach the OPTIONAL step of generating additional revenue AFTER your original launch has completed.

Process #1: The Exit Survey Downsell:

Welcome the "Exit Survey Downsell" Process! Please watch the following video for full explanation and training of this process! And follow the steps below to implement!

Step #1: Create Exit Survey Email

1.1 Write Survey Email

Your first task to write your "exit survey" email. This email is intended to go to all prospects who went through your launch but did NOT purchase. Check the example "swipe" email below for inspiration and ideas.

You'll notice with this example specifically, we were ACTIVELY looking for those who would choose "money" as the reason why. So the other options are for those who don't find this training relevant. That's important, we don't want to interact with those prospects after the launch.

1.2 Create The Correct "Tags"

With Infusionsoft (our CRM software), we were able to make each of those five options a clickable link that applies a specific "tag" to their contact record. This way, we have accurate data on WHO clicked on what, and how many selected each option.

1.3 Send Out Email Broadcast

In this step, you'll simply send out your email to your "launch list" (minus customers). You'll want to do this within 48 hours of your doors closing. Don't wait any longer than that!

Step #2: Follow-Up Exit Survey Email

2.1 Write & Send Follow-Up Email

To those who did NOT open the original email, you can send out an additional email requesting they fill out the quick survey. Notice this email is EXACTLY the same, just with a different headline, and a small change to the first sentence!

Step #3: Offer Downsell to Survey Respondents

3.1 Write Email to Offer "Downsell"

In this step, you can offer ANY product that aligns with any of the selected responses you got from your exit survey. In the provided example from "Local Video Academy," we decided to offer a "lite" version of the program at half the price to those had selected "don't have the money." Plus, we offers an easy payment plan (12x$97).

Note: You don't have to model this exactly. You can offer a completely different product or price point. The strategy is to elicit more data about your prospects and put a more relevant offer in front of them for a limited time.

3.2 Create Deadline Funnel Links

In this step, we used Deadline Funnel (dot com) to create a link that EXPIRED at the time of cart close so it would automatically redirect users to a "cart closed" page. Then, we used that deadline funnel link in our emails.

3.3 Send Broadcast Email

You'll notice we sent this email THE SAME DAY we sent the follow-up email #2 to unopens. We sent it at noon on Monday.

3.4 An alternate example of a Downsell

Click here to view our most recent debrief of running a downsell

Step #4: Send Follow-Up Email About Downsell

4.1 Send Follow-Up Email

I recommend sending one more follow-up email to everyone in your "survey segment" to remind them that this offer is expiring soon. You can see the "swipe" email we used below for this.

Step #5: Close Your Offer Down

5.1 Close it Down!

You'll want to make sure you only give 2-3 days MAX for this special offer. We used Deadline Funnel to automatically "close the offer down" and redirect all users to a "offer expired" landing page.

And that is it!

Process #2: Coaching Upsell:

Step #1: Identify & Create High-Ticket Offer

In this step, you'll identify a high-ticket offer that you can present to your audience. This can be one-on-one coaching, a 6-month group coaching program, or a 6-12 month Mastermind.

Step 2: Create Scheduler Link

We use https://www.calendy.com/ to create a custom link for people to schedule a call with us to chat on the phone.

Step #3: Send Email to Launch List

In this step, you'll send an email (or two!) to your launch list (those who did not buy). Below is the example of the ONE email that Lisa Kuecker sent to her audience.