3.6 Quick Cart-Close

Before diving in, it's crucial to begin with the 5-Step Planning Process so you have a clear picture of the entire map! Remember! There are just 5 easy steps: Dream it, Map it, Book it, Chunk it & Do it!

If you have a course or program out on the Internet or currently for sale on your website (absent of any deadline), the Quick Cart-Close Launch Strategy can be a great way to put high value in front of your audience, while offering a solution to their problems with your product.

I tend to NOT set goals for this strategy, because it's more about 'closing the cart' on this offer so I can THEN begin to run live launches or automated funnels with this offer.  

Plus, I tend to only run this promotion to my existing list. I do not use Facebook Ads to COLD (or now) audiences.  

The strategy behind the "Quick Cart-Close" Promo is quite simple!  

Step #1: Pick a "deadline" for when you will be closing the cart on your offer.  (in the example calendar below, we chose Friday)

Step #2: The week before, you'll want to send at least one RELEVANT piece of free content (value!) to your existing list (non-customers) that is relevant to the content covered in your course. (Note: anyone who opens and clicks is CLEARLY interested)

Step #3: Announce to Your List that you are closing down your offer, and tell them WHY! 

Step #4: Deploy The Ultimate Follow-Up Sequence until Cart Close!

Let's check out the Quick Cart-Close Launch Strategy and get it in front of your audience!

Three Phases for the Quick-Cart Close Strategy.

This Strategy is simple. If you have a course or program out on the internet or currently for sale on your website (absent of any deadline), here is what you do:

Phase #1: Email your list with some HIGH VALUE content that solves a specific problem RELATED to your Offer.

Phase #2: The content transitions into a pitch for your product.

Phase #3: Close down the cart for EVERYONE in 7 days (or less).

Step 2 reviews when to send your first email in relation to your Cart-Close Date.

Let's begin with picking a date in your calendar to have your product "come down."

The "Cart Close" Day should be at least 7 Days from TODAY so you have plenty of time to map out the rest of the promo and write your emails. 

In 3.1 learn how to create a Deadline Funnel for your Quick Cart-Close Sequence.

Using DeadlineFunnel, create a "deadline link" for your SALES PAGE.

Note: Please follow DeadlineFunnel's SIMPLE instructions for creating your link. It's easy, and only takes a few moments. 

2nd Note: You'll also need a webpage to redirect users to AFTER your cart closes. I use a simple LeadPage for this that simply states: "Sorry! Enrollment is Now Closed!"

Section 4 shares an example of an email to send to your audience.

Email your list (or a segment of your list) and make sure to EXCLUDE existing customers.

In the email, share with them a piece of content (webinar recording, video, or email copy) that solves their problem and provides value.

I also suggest transitioning to a pitch for your Offer here.

The email below is the EXACT email that Sunny Lenarduzzi used to close down her offer. She generated more sales in closing her cart than the entire time she had initially launched her program. 

Sunny Lenarduzzi's Example Email

Note: Wherever you mention your Offer, make sure to use your DeadlineFunnel link!

Next, let's discuss WHO to send your emails to (what Segments).

You'll want to Segment your list here. From this point forward, you only want to email those who have OPENED this first email.

Note: You can always send a second email to those who didn't open/click your first email. 

From here, you'll want to send out a few remaining emails leading up to the Cart-Close date. Here's the simple outline I like to follow:

In this step, you'll want to create your email follow-up sequence. You can also follow our Ultimate Follow-Up Process as well. 

Email #1: Introduce The Offer & Announce Cart is Closing

Email #2: Introduce Proof, Results, or Case Studies (Testimonials)

Email #3: Address The Biggest Objections

Emails #4 & 5: Issue Final Warnings That Cart Is Closing Shortly

Closing your cart can be done through DeadlineFunnel. The next step talks about what to see on your Enrollment Page.

If you're using DeadlineFunnel, the software will automatically redirect the link upon Cart-Close to display your "Enrollment is Now Closed" Page. 

So, there is really nothing to do at this point.  People WILL miss the deadline and they WILL ask you to make an exception. Don't. It's not fair to those who DID make their payments on time.