Checkout Page Elements

The 3 Functions Of A Checkout Page:

Checkout Pages That Sell:

1. Re-Sell & Re-State the Offer

2. Testimonials & Endorsements

Checkout Pages That Eliminate Risk:

1. Guarantee & Return Policy

2. Support Phone Number

3. Live Support NOW!

4. Terms & Conditions

Checkout Pages That Inspire Action:

1. Option For PayPal

2. Provide Multiple Options To Pay

3. Countdown Timer

4. Upsells

Checkout Page Software:

1. Samcart

2. Kajabi

3. Deadline Funnel

Checkout Page Swipe Files:

Business By Design

48Hr Film School (Standard)

48Hr Film School (VIP)

FB Video Ads

VideoROI

The 3 Functions Of A Checkout Page:

Besides being a page that can collect credit card information, there are three vital and essential roles your Checkout Page needs to play:

#1. Sell Your Offer

#2. Eliminate Risk

#3. Make Action Easy

I’ve identified 10 things you can do right now to super-charge your Checkout Page and improve these three functions immediately.

Checkout Pages That Sell:

What if your checkout page was so good you didn’t need a sales page. What if it could stand alone? That’s how we need to start thinking about your checkout experience. And it can be done with the following...

1. Re-Sell & Re-State the Offer

Don’t assume that everyone who visits your Checkout Page is already SOLD on your offer. “They’re ready to buy!” isn’t accurate.

The first thing your checkout page visitors should see is:

Your Product Name/Logo
Your CORE PROMISE of your Offer
Recap of What’s Included
A List of Bonuses Included

2. Testimonials & Endorsements

We provide pictures, names and quick re-caps of our biggest testimonials and case studies to re-sell the effectiveness of our offers.

Checkout Pages That Eliminate Risk:

How can we eliminate the feeling of risk from your prospects when they are making the decision to invest with you? Here are four suggestions...

1. Guarantee & Return Policy

If you have a Guarantee or Refund Policy, make sure it is displayed prominently on your Checkout Page. This will give your prospects peace of mind as they pull out their wallets.

2. Support Phone Number

Your future customers are experiencing several emotions at this point: Uncertainty. Risk. Fear. These are just a few. “Will this work? What if it doesn’t?”

Featuring a Phone Number prominently on your Checkout Page quietly invites your prospects and visitors to breathe a sigh of relief. Adding your Support Email and a Support Phone Number shows your prospects you are legitimate, and you don’t hide from a problem.

Don’t have a phone? Not a problem. A simple “Google Voice” number that forwards to your email will do the trick!

3. Live Support NOW!

Want to add another layer of comfort and safety, a LIVE Support Option such as Intercom, Zopim, or SnapEngage allows your fence-sitting visitors to get their questions answered in real time!

4. Terms & Conditions

Making sure you have all the information about purchasing, your Terms & Conditions, clearly laid out on your Checkout Page will also help give peace of mind to your prospects before purchasing.

Checkout Pages That Inspire Action:

Compel your prospects into further action by including the following elements...

1. Option For PayPal

40-50% of all of our online orders are placed with PayPal. For most, PayPal is like free “funny money.” It’s easier to let go of. And after countless requests from customers to accept PayPal, we made sure it was front and center... INCLUDING PayPal for payment plans!

2. Provide Multiple Options To Pay

For most of our Offers, we offer a Payment Plan for those who would like to pay incrementally. Having a Payment Plan displayed prominently on your Checkout Page, may just push someone from “Maybe” into “Heck yes!”

3. Countdown Timer

Whether you are running a live or automated promotion, giving people a deadline will let people know they need to make a decision now. We use a powerful piece of software called Deadline Funnel to add Countdown Timers to our Checkout Pages.

Freelance Plan for Deadline Funnel:
First two months free, and then $37 per month: Freelance DeadlineFunnel Plan

Pro Plan for Deadline Funnel:
First two months free, and then $67 per month: Pro DeadlineFunnel Plan

Both plans require submitting your credit card information, but the first 60 days are free. Nothing is charged. The Freelance Plan is limited to 3 DeadlineFunnel "campaigns" or "funnels."

The Pro Plan gives an unlimited number of DeadlineFunnel "funnels."Please contact DeadlineFunnel's Team ([email protected]) if you have any questions.

4. Upsells

Although a traditional Upsell doesn't happen ON the Checkout Page, it allows for easy "add-on" purchases and upgrades AFTER the initial purchase. And this can be done without the customer having to re-enter their credit card information.

Upsells are one of the easiest and most effective ways to increase your average order value. And with the right Upsell, your customer simply has to select one button, and the second purchase is instantly made!