Social Media Publishing

Please complete this checklist

Before this content can be published we need to know,

Purpose

Why is this content being shared? What is the objective of sharing it?

Desired platforms

1

LinkedIn
2

Twitter
3

Facebook

Paid Advertising

Does this require a paid LinkedIn Sponsored update?

If so, what is the expected result? (Criteria for success)

If so, what is the budget?

Paid Advertising - Audience Parameters

Specifying the right audience parameters is key to getting your content in front of the right people and achieving an ROI on your ad budget.

For additional details on targeting options and best practices please review this guide.

I need help in establishing an audience

What location do you want to target?

What ages do you want to target?

Target people by their Company Name? If so, indicate targets.

Target people by their Company Industry? If so, indicate targets.

Target people by their Company Size? If so, indicate targets.

Target people by their Job Title? If so, indicate targets.

Target people by their Job Function? If so, indicate targets. (IE: Accounting, Operations, etc)

Target people by their Job Seniority? If so, indicate targets. (IE: Owner, Director, VP, CXO, Senior, Parnter)

Target people by the School they attended? If so, indicate target schools by name.

Target people by the Field of Study? If so, indicate targets.

Target people by the Degrees? If so, indicate targets.

Target people by the Skills which they indicated on their profile? If so, indicate targets.

Target people by their Gender? If so, indicate targets.

Target people by their Years of Experience? If so, indicate targets.

Copy

Copy for social message (English)

Copy for social message (French)

Who within the Content team approved this copy?

Does the package include 2 image sizes (1200x627 for Facebook & LinkedIn, 1000x500 for Twitter)?

Where can we find the files?

Path to files (package) on the file server

When should this be published?

For turnaround times, please visit the marketplace service guidelines policy.

If as soon as possible, leave this field blank.

Turnaround time windows begin once the full asset package is received. All dates are for end of day. The turnaround windows below are consecutive, not concurrent.

Turnaround times below are for average tasks and are estimated to the best of the team’s abilities; we reserve the right to increase the turnaround time window for any unique or new requests. Time sensitive requests, such as timely tax announcements, budgets, etc. will be reviewed on a per-request basis, taking into consideration the promptness such requests necessitate.

Requested publish date must be on or after the turnaround time specified in the guidelines.

Any additional comments?

Click "Complete Checklist" below to submit your request to Digital.

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