LinkedIn Page Optimization

Logo should be consistent on all websites and marketing materials, and the banner image on the top of your profile. (Size: 400 x 400 pixels)

LinkedIn offers 1400 x 425 pixel header image which houses your profile picture and information. invest some time and thought into personalizing your header to showcase your talent and underscore your branding.

This can promote upcoming events, a new content series, a product launch, a hashtag campaign, your best clients, or new hires.

This is one of the most important aspect of your profile.
Develop a headline that’s more than just a job title. 
Be creative and use terms that make it easy for others to define your industry and role within. 
Make sure the 120 characters in your professional headline accurately reflect who you are, so that the prospects can find you in the search results.

It only takes a moment to change your LinkedIn profile URL from a random string of numbers to your actual name (or preferred handle). Enhance your personal brand by creating a custom URL for your LinkedIn public profile.

Company description is someone’s first impression of your business. Write a description that directly speaks to the people who are visiting your company page, letting them know who you are and how you can benefit them.

Keyword for LinkedIn is a word which is repeated several times and appears in some important areas for LinkedIn, such as job titles or summary. You can enhance the probability of appearing in the search results by optimizing the keywords on your profile. 

Go to the Specialties section and add your keywords. This will make your company page a little easier to find. Your keywords are likely your specialties. Make them known, so those searching can find your company.

Keep your contact information up to date – not just your email and telephone number, but job title and responsibilities too.
Make sure your name is accurate, LinkedIn has a space to include your former name if you want to.

Whether you were interviewed by a blog, appeared in a YouTube video, or did a product demo on Facebook Live, you may have something new to showcase on LinkedIn.

Do an online search for yourself and audit your computer. After you see what rich media may be missing from your profile, choose at least two new pieces of content to add.

It’s a good idea to regularly review your connections, delete anyone who isn’t relevant, block anyone who’s creepy, and most importantly, get back in touch with people who can help you build your business.

They are very important, helps to increase the profile credibility.

You can ask for testimonials to your connections by following these steps:

Profile --->view my profile-->ask for recommendations.

- Be specific while asking for recommendations

- Share it with others

Add a “Follow Us” on LinkedIn button to your company website to ensure people can easily follow your page when reading your content. You can also generate a button to promote your Showcase pages. This makes it easy to grow your LinkedIn business page’s follower base so your updates appear on your followers’ LinkedIn feeds.

The summary communicates everything, really. It’s the first substantive thing that people will read on your profile and should communicate why you’re using the network. Have a Opening paragraph, 2nd and 3rd paragraphs alone with your contact information.

Describe your current position. By opening with this, you are telling your current employer that you are content. This won’t hurt you with recruiters because they will still contact you if they have a suitable vacancy. This again conveys that you are not actively looking to promote yourself, but it gives recruiters a good sense of your experience.

Next paragraph: Give a brief synopsis of your prior experience, again focusing on describing the facts rather than promoting specific accomplishments.
3rd paragraph: Describe why you enjoy your work.
4th paragraph: Summarize your education and any important work-related qualifications.
Contact information: Give your contact information

Having a few content published on your profile communicates your expertise and an elaboration of your professional point of view.You might also generate leads by writing about the effectiveness of their product or service to solve problems.

One way to improve your profile is to get recommendation. Recommendations allow people who have worked with you to support you in a substantive way.

This communicates professionalism. By not spamming your network, it makes them more receptive to you when you have something to communicate. They say that each post will reach about 20 percent of your network, which is pretty extraordinary compared to other social networking sites.

LinkedIn offers 3 types of Premium accounts, Business, Business Plus and Executive.The 3 accounts vary with regards to how much Visibility, Reach and Search functionality offered.

Make suggestions to the client if it is necessary to have a premium account for them.

LinkedIn allows you to add a variety of media such as videos, images, documents your LinkedIn profile. This enables you to showcase different projects, provide samples of your work, and better optimize your LinkedIn profile.

Create a lead generation message sequence that’s designed to build relationships and move conversations offline.