Adwords Dynamic Remarketing Setup

Choose Display Network Only

1. Name your campaign
2. Select Type: Marketing objectives
3. Under Drive Action, select Buy on your website

1. Set Location and Language settings
2. Bid Strategy set to Manual CPC and disable Enhanced CPC
3. Set initial daily budget to highest campaign daily budget

Dynamic Ad Settings

1. Check the box to turn on dynamic ads
2. Select the business type (usually Retail)
3. Select the appropriate feed

1. Set Ad group name and Max CPC bid
2. Interests & remarketing: select Remarketing lists from dropdown and Product viewers from the list below

IMPORTANT
Uncheck: Let AdWords automatically find new customers

1. Select Display ad builder
2. Select Image ads

1. Select one layout for each ad type
   
   1. Vertical: Triple image 4 or Many thumbnails
   2. Square: Triple image 3 or Many thumbnails
   3. Horizontal: Flipdown I or Flipdown II
2. Select More options under Google Merchant Center and select appropriate Product summary and Product details
3. Add Logo if available
4. Add Headline and set color and size
5. Modify all additional formatting matching brand style
6. Add style guide to Google Docs

1. Grab the remarketing code when setting up the campaign or from the shared library
2. Modify the following parameters
   1. ecomm_prodid = pick any product ID from the product feed
   2. ecomm_pagetype = product
   3. ecomm_totalvalue = use the price of the product you chose for product ID
3. Insert the tag on all pages, right before the closing </body> tag

Google Documentation: https://support.google.com/adwords/answer/3103357