Email 1: Show ‘em who you are!
Your reader has obviously stumbled upon you in some way, whether it’s from a guest post, a retweet, or Google (thanks SEO) to get to this point. But once they’ve opted-in with their email address, this first email in your intro sequence is your opportunity to communicate just how rad your brand is (and to welcome them to your tribe!).
So, tell them who are and what you do (and don’t shy away from sharing your personality!). Remind them how they got on your list (because we’re all a little guilty of signing up for things and forgetting about them) and then deliver something valuable. This will usually be some kind of freebie you’ve offered in exchange for their email address.
Thank them for their interest in you and let them know they’ll be hearing from you again soon.
Email 2: Get your education on
I know, I know...growing an email list is a great way to make more sales. But at this point? You’re not even mentioning your products or services!
Remember how I said that trust is the base of a strong relationship? Well, you haven’t earned your new subscriber’s trust quite yet. You’re still new, so just keep popping up in their inbox and delivering value.
This second email is an educational message because this is where you start talking to your reader about their pain point – why it’s a pain point, statistics about the problems it causes, some tips to cure it, and so on.
Now, you know this pain point can be be solved by your product or service, but again, don’t talk about that just yet. Just talk about your core topic like the authority that you are and focus on being incredibly useful here.
The point is that they leave this email with a better understanding of this big issue they’re having and a genuine feeling that YOU are the person to help them fix it.
Now, this introduction sequence just sets you up to continue providing value to your subscribers as well as to eventually sell your products with ease. If you're using ConvertKit, here is a guide on how to create an autoresponder sequence.
Ok friend, that wraps up the work for today. Tomorrow, I’ll be back to wrap up the challenge and remind you how to enter the drawing for a free year of ConvertKit. 🙂 Get excited!
xoxo
Melyssa + ConvertKit
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