Make sure Thank-you page and/or auto-responder emails are set up and functional.
20
For Blog:
21
Make sure to use conversational copy
22
Keep your content up to date
23
Use images that add value
24
Optimize your blog design for readability
25
Make your blog design mobile responsive
26
Create email opt-in forms enticing users to subscribe for blog updates
27
Use a “popular posts” section
28
Use 'categories' to easily locate your content
29
Remove distractions such as an RSS icon
30
Use headlines that arouse curiosity in users
31
Write meta-descriptions that entice readers to click through
32
Include social sharing buttons
For Website:
Optimize website for mobile users
1
Make sure your web pages and forms are optimized for mobile views.
2
Use smart forms to shorten the forms on landing pages/ webpages when viewed from mobile.
3
Shorten the forms on landing/ web pages that have the most mobile views.
Speed up the website loading
1
Check if the landing page loads as quick as possible (within 3 to 7 seconds)
Complete contact information
In your contact page make sure to include:
1
Contact name or Full company name
2
Contact address (physical address)
3
Email address
4
Phone number (private lines)
5
Toll free number (e.g. the 1-800 Toll number)
6
If you employ a “live chat” option, make sure people are communicating with a real-person than any robot.
Make use the landing page is optimized
It is common to have a landing page on your website where your visitors will land for the first time and read your content. It needs to be as complete as possible. This means it should include product specs, prices, expected delivery date, etc.
Write powerful headlines
Attention grabbing one-liners should be placed on top of your landing page (e.g. homepage)
1
Make them short
2
Have direct call to actions
3
highlight the benefits of your service
Include trust graphics and logos
1
Include the Awards you've received
2
Include certifications received
Include a page with “real” testimonials
your visitors need to know that people are already using your products/services and they are happy with them.
Include multiple CTAs on your page
Include multiple CTAs on your page to cater for different audiences at different points. It is recommended to have the CTAs sticky in blog and relevant webpage.
Add a map to your business location
physical existence of your office helps to increase trust, which then improves conversion rate. You can use Google maps service and embed it in the “contact” or “about us” page.
Offer something with an important value for free
for example if you are selling mountain bike parts, you may allow your readers to download a 500 pages e-book about mountain biking climbing tips, speed workouts, maintenance tips, etc for free.
Shorten the conversion funnel as much as possible
customers will be tired of long checkout processes (like filling in forms which for them is not necessary) and most of them will withdraw along the way. Shorten the process – it will save a lot of time and improve the conversion rates.
Use SSL to secure any sensitive pages
This includes pages that accept sensitive information such as payment or member info. Get an SSL certificate and protect those log-ins, payment pages, etc. Make sure your users see the SSL padlock icon in the browser and check if you have correct SSL implementation.
For Landing Pages:
Landing Page User Experience
1
Make sure Layout is responsive
2
Top navigation menu is removed. This improves the conversion rates.
3
Dedicate space on page to explain your company’s specialty.
4
Add a download counter if possible
Use Shorter forms
Test out using shorter forms on your landing pages. Use progressive profiling to show visitors shorter forms upon their first visit, but ask for more information later. Use customized copy for submit button.
Cue words of urgency
1
When applicable, add phrases like “available now,” “fast,” “don’t miss out,” “today,” and “immediately” to your landing pages/ wesbite.
Landing Page Content & Images
1
Make sure Headline uses actionable, value-driven words
2
Headline matches source copy.
3
Sub-header concisely describes the benefit of the offer.
4
Body copy is scannable, scrollable, and compelling.
5
Reduce the number of words on your landing page.
6
Page title, URL, and meta description are all optimized for search.
7
Image is indicative of what you'll get after filling out the landing page form.
8
Image has alt-text.
Make sure Thank-you page and/or auto-responder emails are set up and functional.
For Blog:
Make sure to use conversational copy
By Answering your readers’ questions you build trust and authority.
Write for your audience first and optimize for Google later
Keep your content up to date
Use images that add value
Optimize your blog design for readability
1
make sure the users can read your blog posts effortless
2
Choose an easy-to-read font for your paragraph texts
3
Increase your font size for effortless reading
4
Optimize the width of your blog. The optimal line length is between 50 and 75 characters.
5
Choose a dark font on a white background
6
keep your paragraph length to a maximum of six lines.
7
Have large subheadings
8
Introduce bullet points when you sum up more than three items.
Make your blog design mobile responsive
so it’s comfortable to read on tablets and smartphones, too
Create email opt-in forms enticing users to subscribe for blog updates
Make your sign-up forms stand out so they attract attention.
Use a “popular posts” section
Use a section on sidebar to showcase your best converting blog posts.
Use 'categories' to easily locate your content
Remove distractions such as an RSS icon
Use headlines that arouse curiosity in users
Write meta-descriptions that entice readers to click through
