Marketing for a Talk or Event (Copy)

These are the criteria that must be true -- or for event-based processes, the triggers -- that must be present or be true for this process to be undertaken successfully.

This section answers the question, "When (under what circumstances) do we perform this process?"

Record the major facts of the event once it has been scheduled.

Define who the ideal person might be to invite to this event.

What are the Linked In fields one might populate in an Advanced query?

What are the psychographics of an ideal invitee? (Use this to look for matching profiles, and to help shape the invitation text.)

Write an invitation (generic) to the invitee. Here's a stem to start with:

Dear John:

I hope this note finds you well.

I'm writing to invite you to attend an Unconference I'm helping organize, on behalf of Lean Portland. We're convening folks from any and all industries -- people who love Lean and want to see it grow and improve workplaces, lives, and businesses all over.

Details and registration at: (http://attending.io/events/xyz) In brief, its on DATE at TIME at LOCATION.

I look forward to seeing you there.

-Tom

Review the ideal networking outreach profile. Write an invitation for this specific profile to come to this specific event.

Jeanene, please write up the process for creating this sort of event. Add a URL form field below, where one can paste in the successful result.

Jeanene, please write up the process for creating this sort of event. Add a URL form field below, where one can paste in the successful result.

Jeanene, please write up the process for creating this sort of event. Add a URL form field below, where one can paste in the successful result.

Jeanene, please write up the process for creating this sort of event. Add a URL form field below, where one can paste in the successful result.

Jeanene, please write up the process for creating this sort of event. Add a URL form field below, where one can paste in the successful result.

Check this off once the even owner has validated each successful event listing creation.