Monthly Blog Posts

Preparation:

Ensure blog post is epic

Summarize Blog Subject

Research keywords that work with this topic

Purpose & include reference links

Task Writer:

Assign Writer Task

QA Content

Return to Writer if edits are needed

Upload new content to TW

Images & Media:

Featured Images

Video Preparation:

Edit Video

Video Thumbnail

New Post Within Website:

Blog Post Layout

Create new Post & Copy Content

QA Final Page or Post:

Check final product

Promote the Bog

Preparation:

Why It's Important

Building a blog that educates our customers will enable a trust factor that is one of the keys to building long term relationships as well as a lead generation.

What You Will Need Before Doing This

These are the tools you'll need to have in place when you begin this checklist.

1

The Blog Calendar
2

Keyword Research Tool
3

iStockPhoto access
4

Canva
5

Teamwork Marketing Project

What Done Looks Like

(Screenshot or video of finished product)

If You Have A Problem

Contact Christina via Slack, @hawkinsck

Ensure blog post is epic

The huge caveat to this checklist is that your content must be EPIC. If you create crap content, most of these techniques will yield little to no results and will be a huge waste of time.

Take a long hard look at your content and make sure that (within reason) it is as good as you can possibly make it.

If you don’t know what epic content is, take a look at these guides:

Summarize Blog Subject

Visit Content calendar in Project Notebook and determine the next subject.

Research keywords that work with this topic

Purpose & include reference links

Task Writer:

Why It's Important

The writer is the most important piece to this process. We need good content that educates, is easier to understand, but, most importantly, serves a greater purpose to our customers. We want our customers to believe that we are experts in our field.

The content or video needs to have proper grammar and spelling, action oriented writing, screenshots to explain complex problems, and video if we can.

What You Will Need Before Doing This

These are the tools you'll need to have in place when you begin this checklist.

1

Contracted Writer's Email Address
2

Summary & Research completed in the Prep
3

Teamwork Desk or Speedlancer

Assign Writer Task

Who will be writing this piece of content?

QA Content

1

Keywords represented in the post?
2

Anatomy of a Blog Post: https://www.blogmarketingacademy.com/perfect-blog-post/
3

Headline is proper
4

Hook is present
5

Includes inbound and outbound links
6

Sub Headlines
7

Length can be between 750 - 2000 words

The Headline:

An inherent promise of something they’ll get. It should hold a promise of being useful toward a specific outcome they want.
Specifics. Numbers work well. Just don’t be vague.
Intrigue or curiosity. Can you make them wonder what you’re about to tell them? Curiosity is the what drives clickbait. It is why we call it “bait”.

The Hook:

The hook is that text right at the beginning of the blog post. Aside from the headline, it is the part of the post most likely to be read. And it can make a major difference on whether the reader will stick around to read the post or not.

One of the most powerful forms of hook is the story. Some short story with a little mini-plot to it.

Link Strategy:

Include both internal and outbound links.
Linking out to authoritative sites which are relevant to your post is a positive signal for SEO.
Internal links are linking to your own content when relevant.

Sub Headlines:

Sub-headlines serve the same function as the main headline: To get their attention and make them want to read. However, while the main headline makes or breaks the whole post, your sub-headine’s job is to get them to want to read what’s under it.

Your main headline should be Heading 1. Make your sub-headlines H2 or, if using “sub sub headlines”, you can use H3.
While SEO keywords are a factor in the sub-headlines, the overall reader flow is more important. So, write for people. Write it to hold their attention and make them want to keep reading. That’s more important than keywords.
Scan the sub-headlines as you go down and see if they tell the story of the post on their own. The reader should get the idea of the contents just by scanning sub-headlines.
Always make sure your theme is set to give sub-headlines a much larger font than the surrounding text. They must stand out. Do not simply use bold text.
The same rules that apply to headlines apply to sub-headlines. Make them interesting, intriguing. Don’t just use labels. Don’t give away the farm and tell them everything in the subheading. Remember, just like a headline, the subheading’s job is to cause them to keep reading.

Return to Writer if edits are needed

Upload new content to TW

Images & Media:

Why It's Important

Building a blog that educates our customers will enable a trust factor that is one of the keys to building long term relationships as well as a lead generation.