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Product Launch

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Product Launch

Product Launch

1

Product Department

2

Creative Department

3

Content Department

4

Email Marketing

5

Dev. Department

Product Department

Development List

1

Launch Calendar
2

Cost Sheet
3

Sku List
4

Product Reference Name
5

Delivery Date
6

MOQ Ordered

Launch Calendar

Cost Sheet

Sku List

Creative Department

Data Collection: Production Hand-Off

1

Ingredient List
2

Bottle Specs
3

Physical Bottle for Measurements

Label Prototype

1

Label Mock-Up Following Approved Bottle
2

Mock-Up Character Count for Content Department

Label Mock-Up

1

Insert Character count provided by the Content Department into label
2

Examine label for any discrepancies

Submit Label for Approval

1

Production Team
2

Mary

Approved Label

Content Department

Label Mock-Up

1

Word Count Mock-Up
2

Product Label Copy
3

Product Description

Approved Product Label

Approved Product Description

Email Marketing

Landing Page

1

Promotion
2

Compelling Headline: CTA
3

Benefits of Product
4

Testimonials
5

Coding
6

Performance Testing
7

Usability Testing

Approved Landing Page

Newsletter

1

Promotion
2

Compelling Heading: CTA
3

Perfect Pairings
4

Blog
5

DIY
6

Coding
7

Performance Testing
8

Usability Testing

Approved Newsletter

Dev. Department

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