- Remarketing list name: Non-Converting List
- Web or app: Websites
- Who to add to your list? Visitors of a page who did not visit another page
- People who visited a page with any of the following: URL equals "landing page" (e.g. /lp/free-evaluation)
- But didn't visit another page with any of the following: URL equals "Thank You" page (e.g. /lp/free-evaluation/thank-you.html)
- Tick "Include past users who match these rules."
- Membership duration: 180 days
- Click Save.
