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The LIVE LAUNCH Execution Guide

The LIVE LAUNCH Execution Guide

Welcome the Complete Launch Execution Guide for a LIVE LAUNCH
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The LIVE LAUNCH:
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The 5-Step Planning Process:
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Step #1: Dream It
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Step #2: Map It
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Step #3: Book It
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Step #4: Chunk It
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Step #5: Do It
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BONUS: LIVE LAUNCH Mastermind Panel:
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Mastermind Panel Recording
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1. Opt-In Page System:
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1.1 Landing Page (Using Instapage)
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1.2 Landing Page (Using LeadPages) (Opt-In and Thank You)
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1.3 Copywriting
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1.4 Graphics
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1.5 Split Test (Optional)
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1.6 Proofreading/Editing
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1.7 Email Integration
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1.8 Confirm Links
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1.9 Redirect(s)
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1.10 Create Early Bird WAITLIST Page
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1.11 Thank You Email
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2. The DIRECTORY PAGE:
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2.1 Essential Elements
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2.2 Directory Page Example
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2.3 Testimonial Page (Optional)
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3. Creating the Live Videos:
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3.1 Creating Your Content Outline
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3.2 Choosing Your LIVE Platform
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3.3 Scheduling Your LIVES
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3.4 Producing Your LIVES
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4. Sales Page:
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4.1 Sales Page Process
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5. LIVE LAUNCH INVITATION:
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5.1 General Invite Formula
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5.2 EMAIL Invites
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5.3 Social Media
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5.4 Your Existing Platforms
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6. Cart-Open Follow-Up Emails:
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6.1 Email Sequence For Cart Open
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7: Live Launch Workbook:
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7.1 Create Workbook
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7.2 Design & Proofread Workbook
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8. Facebook Advertising:
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8.1 Map Out Facebook Ads Strategy
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8.2 Create the Ad Copy
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8.3 Create Ad Graphics/Videos
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8.4 Set Up Conversion Pixel
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8.5 Launch Ads
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8.6 Instagram
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9. Retargeting:
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9.1 Planning
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9.2 Live Training Opt-ins to Cart-Open
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9.3 Email Opens to Cart-Open
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9.4 "Viewed/No Opt-In" to Cart-Open
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10. Checkout Pages:
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10.1 Checkout Page Process
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11. Support:
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11.1 Product Reference Sheet
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11.2 Link Guide
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11.3 Calendar of Events
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11.4 Canned Responses
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11.5 Phone
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11.6 Live Chat
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12. Social Community:
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12.1 Create FB Group
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12.2 Graphics
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12.3 Welcome Video
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12.4 Group Rules
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12.5 Admin
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12.6 Community Manager
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13. Bonuses:
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13.1 Planning Offers
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13.2 Redirects
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14. Member On-boarding:
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14.1 Outline Follow-Up and Drip-Feed Plan
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14.2 Copywriting
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14.3 Proofreading/Editing
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14.4 Infusionsoft Campaign for Notifications
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15. Post-Launch Debrief:
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15.1 Deploy The Debrief