The Ultimate OPEN CART Series

The "Open Enrollment" Period is the crucial time when your prospect make a decision to work with you... or reject you! This process is all about answering the question:  "what the heck do I say and do during the Open Cart Period?!"

It's critical that you follow this process closely so you know how to get as many of the right people to say "YES!" to you as possible!

Although there is a ton of options and flexibility in how you map our your Open-Cart Sequence, simply following the 7 Principles below will offer so much clarity and success! Let's begin!

The moment your doors open to your program there is a LINE drawn in the sand and the energy shifts. You go from teaching and sharing content to a whole new INTENTION: helping your audience make an informed decision. That is all you are doing.  You are clarifying your offer, managing expectations, highlighting value and eliminating objections.  All in an effort to make the decision clear and simple. Then, your prospect will know what to do, and that is their choice, not yours. 

Most struggling entrepreneurs make the mistake of thinking a LONGER open cart period is better. Wrong.  Here's why: the longer you keep your doors open, the harder you have to work at keeping the energy high.  That is not easy. Imagine if you had a 6 month open cart period, and you needed to keep people excited for that long... impossible, right?  Well, anything over 7 days and you make your job harder without any more sales.  Shorter is better.

The open-enrollment period for Business By Design is just four days. That's it.  We Highly recommend you do the same. Open Cart Monday at 6am PDT. Close Cart Thursday at 11:59pm PDT. 

Every day during your Open Cart Period has one SINGULAR theme or message.  There is a "point" to the day. And in this process, I'll help flush out your "themes" for each of your Open Cart Days. 

One of the primary vehicles for delivering your daily "themes," is via emails to your "Launch List," but it's important you also continue the day's message across all platforms and channels that your launch list may be present on. In our launch, we don't just use email, but also our FB Group, FB Lives, FB Ads/retargeting, and Instagram to update our audience DAILY during the Open Cart Period.  

When your doors open, it's also important that you *STOP* sharing more "free content." The time for that is done. If you continue to "teach" in your Open Cart Period, you will confuse/overwhelm the prospects in the middle of a decision, and only attract more freebie-seekers.  Keep this to a simple conversation of:

How can I make this decision clear and simple for them?

An objection is a belief that your ideal customer has that is rooted in fear that prevents them from ever purchasing your stuff. If you are not spending your time during this open cart process to address and dismantle objections comment you are leaving a ton of your ideal customers behind. this is the phase in which we must handle these objections oh, and the biggest ones are the limiting beliefs your prospects have about themselves.

Inside Module 4, I teach you how to address and dismantle any objection!

During your Open-Cart Process, you will have a lot of prospects "on the fence." When you highlight and ADD value to your offer, you make it easier to go from "maybe" to "HELL YES!"  This includes (but is not limited to:

• highlighting aspects of your program
• introducing NEW BONUSES
• Having Bonuses Expire
• A Course Tour 

The following is the Simple, 4-Day Outline/Theme We Use for The Open Cart Period of Business By Design

The following is everything you need for your First Day of Cart Open for your Program

The Theme for Today is Simple:

“The Doors Now Open! And Here’s Why You Need to Enroll Today!”

The following is an example of the 6am PDT "Cart Open" email we send out to our launch list to inform them that doors are officially open! 

This first email is all about highlighting the excitement and the news that the doors are finally open!

In this email, we simply send a reminder that the bonus is expiring at midnight.  We tend to see a big surge in sales at this point. 

On Cart Open Day, we also host a BIG +3 Hr Facebook Live. I tend to cover the following topics:

• Announcing Doors Are Open
• The Details of the Program
• Who it's For/Not For
• Case Studies
• Instructions on how to Join
• Details on the Cart Open Only Bonus
• Questions from Attendees

Here's a link to the 2020 Open Cart FB LIVE I hosted:

https://www.facebook.com/100044149463690/videos/923784838094561

The following is everything you need for your Second Day of Cart Open for your Program

Today's theme is simple: Address the Objections and answer those questions! 

This email is a long one... but it answers the biggest questions prospects have before joining. And remember... most objections are actually masked as a question from your audience.  

The following is everything you need for your Third Day of Cart Open for your Program

Today's theme is simple:

Make it MORE Possible! “Here’s More Proof and an Easier Payment Plan!”

This first email is focused on announcing a new and easier-to-pay Payment Plan. 

If you decide to do a Case Study Panel of past students who can share their experiences, below is an example of one of the emails we have used in the past:

Here is an example of one of previous Case Study Panels:

https://www.facebook.com/100044149463690/videos/729710957785374

The Case Study Panel is a fantastic way of inspiring your prospects to what is possible! It's a 1 to 3 hour LIVE Zoom Call with 4-6 Alumni of your program who are sharing their stories!  

Here is a list of possible question ideas to ask your panelists:

• Tell me a little bit about yourself
• What type of results have you experienced since joining the program?
• Where were you when you first joined? Why did you join?
• What were you thinking/feeling when you joined?
• Biggest takeaway after joining?
• Best advice for our listeners?

The Theme on "Cart Close Day" is... "It's Time to Make a Decision!"

The following is an example of the first email we sent out on the morning of Cart Close Day for Business By Design. You want to remind people that today is the day to make a decision.  

This email showcases a simple video for the "Course Tour"

In this email, I like to send out a short email that links to a quick and simple video I made on my iPhone.  The intention is simple, to share an authentic story about a time in your own life where you had to make a big decision or overcome a hurdle or problem and what happened.  

The final email you'll want to send out is one last super short email that reminds your audience one last time that doors close at 11:59pm PDT. 

The following is a 7-Day Follow-Up Email SWIPE File that you can use for your Open Cart Sequence! 

Day 1 - Promote Cart-Open and Webinar Day/Bonus Email

Day 2 - Promote 2nd Webinar Email

Day 3 - All Access Page & Announce FB Live Email

Day 4 - FB Live Email

Day 5 - Case Study Email

Day 6 - Bonus Email

On the very last day of our launch (Cart-Close Day), we sent 5 emails out during the last 24 hours of Cart-­Open...

We had 37% of all sales come in on that day.

Here is the breakdown of how those emails performed:

Email 1: 0% of customers came from this email
Email 2: 25.5% of customers came from this email
Email 3: 14.9% of customers came from this email
Email 4: 34.0% of customers came from this email
Email 5: 21.3% of customers came from this email

We used the Following FORMULA for these 5 Emails

Email #1: Communicate Urgency
Email #2: The Members Tour (Video)
Email #3: Surprise Bonus
Email #4: Authentic Video
Email #5: Final Urgency

Day 7 - Cart-Close Day Magic Emails

Write an Outline of your emails if you want to delegate! Here is a template you can follow:

In this stage you will write your emails. I have included Swipe Files from our previous BBD Launch. Once you have finished writing, you should proofread and make any necessary edits