Templates
Miscellaneous
Video Series Launch

Video Series Launch

Welcome the Process for running a Video Series Launch!
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The 5-Step Planning Process:
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Step #1: Dream It
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Step #2: Map It
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Step #3: Book It
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Step #4: Chunk It
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Step #5: Do It
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1. Pre-Launch Planning:
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2. Opt-In Page System:
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2.1 LeadPages (Opt-In and Thank You)
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2.2 Copywriting
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2.3 Graphics
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2.4 Split Test (Optional)
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2.5 Proofreading/Editing
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2.6 Email Integration
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2.7 Confirm Links
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2.8 Redirect(s)
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2.9 Create Early Bird List in Leadpages
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2.10 Thank You Email
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3. Video Series Pages:
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3.1 Video Landing Pages (1-3)
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3.2 Copywriting
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3.3 Thumbnail Graphics
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3.4 Pop-Ups (for Next Video)
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3.5 Cart-Open Banner
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3.6 Sales Page Link
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3.7 Affiliate Opt-In Page
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3.8 Affiliate Thank You Page
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3.9 Testimonials Page
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3.10 Proofreading/Editing
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3.11 Facebook Group
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3.12 Workbook
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3.13 Video Links
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3.14 Workbook Redirects
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4. 3-Part Video Series/Pre-Launch Content & Sales Video:
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4.1 Creating Your Video Series
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5. Sales Page:
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5.1 Sales Page Process
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6. Promo Webinar:
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6.1 Webinar Launch Process
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7. Pre-Launch Email Promotion:
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7.1 Outline 5 Emails
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7.2 Copywriting
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7.3 Infusionsoft Campaign
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8. Cart-Open Follow-Up Emails:
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8.1 Email Sequence For Cart Open
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9. Facebook Advertising:
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9.1 Map Out Facebook Ads Strategy
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9.2 Create the Ad Copy
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9.3 Create Ad Graphics/Videos
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9.4 Set Up Conversion Pixel
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9.5 Launch Ads
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9.6 Instagram
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10. Retargeting:
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10.1 Planning
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10.2 Video Series to Webinar
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10.3 Video Series to Cart-Open
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10.4 Webinar to Cart-Open
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10.5 "Viewed/No Opt-In" to Cart-Open
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11. Support:
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11.1 Product Reference Sheet
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11.2 Link Guide
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11.3 Calendar of Events
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11.4 Canned Responses
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11.5 Phone
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11.6 Live Chat
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12. Checkout Pages:
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12.1 Checkout Page Process
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13. Social Community:
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13.1 Create FB Page
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13.2 Graphics
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13.3 Welcome Video
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13.4 Group Rules
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13.5 Admin
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13.6 Community Manager
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14. Bonuses:
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14.1 Planning Offers
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14.2 Redirects
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15. Member On-boarding:
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15.1 Outline Follow-Up and Drip-Feed Plan
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15.2 Copywriting
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15.3 Proofreading/Editing
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15.4 Infusionsoft Campaign for Notifications
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16. Post-Launch Debrief:
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16.1 Deploy The Debrief