Video Series Launch Process (LaunchCon)

Welcome the Process for running a Video Series Launch!

The 5-Step Planning Process:

Step #1: Dream It

Step #2: Map It

Step #3: Book It

Step #4: Chunk It

Step #5: Do It

The 5-Step Planning Process:

Before diving in, it's crucial to begin with the 5-Step Planning Process so you have a clear picture of the entire map! Remember! There are just 5 easy steps: Dream it, Map it, Book it, Chunk it & Do it!

Step #1: Dream It

In this first step, we'll set your GOALS for your your Video Series Launch! Traditionally, we see about 3% of the subscribers who register for the video series invest in the offer. That conversion rate is based on a premium-price point for your market. I think it's absolutely possible to increase that conversion rate, especially with a lower price point AND warmer audience.

Once you identify your sales goals, you'll need to identify a few "Metrics That Matter."

#1. Your Sales Goals (x3): $_________________________

#2. Total Registrants for Your Video Series: _____________________

#3. Total Facebook Ad Spend: __________________

View Your Video Series CALCULATOR here

Step #2: Map It

The 3-Part Video Series Process Map

The above map is the EXACT map we used in one of our Video Series Launches for Business By Design. This is the "flow" a prospect experiences through the launch. The process starts at the upper left hand corner.

Important Note: the above map shows Ryan Leveque's ASK METHOD in play. At the opt in page level, there is a 2-step opt-in process that asked visitors to select which of the four options best describes them, then they are sent to a specific thank you page with a small "welcome" video. This is an ADVANCED strategy, and not recommended for your first launch.