Utilize this performance marketing competition analysis checklist to determine how hard it will be to rank for a chosen keyword. Before investing time and money into trying to rank for a keyword it is important to figure out how much effort will need to be spent to actually rank.
This checklist will walk through the process of checking competitors page authority, domain authority, brand presence, backlink profile and more.
This keyword competition analyses checklist is modeled after Chapter 5 of Brian Dean's (founder of Backlinko) Definitive Guide to Keyword Research. We took the steps that he created and put it into an actionable and easy to use process.