Make sure you're signed up to Mention.com and you have everything configured!
Run this process now if you're not.
Every morning you'll be emailed your top mentions for a specific term, likely your company name or URL.
Here's what it'll be like:
You might see:
If so, you'll want to notify the marketing team of these things so they can help promote them, link back in return and contribute to the thread.
You might use Airtable or Google Sheets to store the content where you're linked so you can link back and promote it in turn.
Add the URLs, titles, authors and publication dates to the sheet so you can easily find what you're going to promote.
Now move on to: