Email Marketing Campaign Template

You might be wondering whether email marketing is worth it, especially nowadays with the rise of social media and chatbots.

However, what if I told you that email generates $38 for every $1 spent. If we consider this statistic concerning Return On Investment, that is a 3,800% ROI.

Such an ROI makes emails one of the most profitable marketing options available.

However, with over 296 billion emails sent per day, there is a lot of competition to grab the attention of your audience.

This 296 billion figure keeps rising, meaning it is essential to learn how to run a successful email marketing campaign.

This template has been designed so that you can do just that. Use this template to build an email marketing campaign that will grab the attention of your email list subscribers.

As a manager or business owner, you will begin this template, filling out the required details in the ‘Record Checklist Details’ task. You will be presented with form fields, such as the long text form field and multiple-choice questions. You are required to populate each form field with your specific data.

More information on how to use each form field is provided in the ‘Enter Checklist Details’ task. You are presented with our:

• Stop tasks to ensure task order.
• Conditional logic feature to create a dynamic template to cater to your specific needs. 
• Role assignment feature so tasks can be pre-assigned to people in your team.

To begin the Email Scrubbing Template, enter the required details into the form fields below.

As you work through this template to complete your email marketing campaign, you can assign tasks to the relevant employees as required using our role assignment feature.

Assign the employee as required to complete this given marketing campaign.

Name your email campaign so that your campaign has an identity.

These are all examples of form fields, which are fields of information which can be filled in by a user working through a checklist from this template.

More information is provided for each form field via our help pages:

• Subtasks 
• Dropdown
• Short Text 
• Date
• Entering email address 
• Multiple choice
• Long text
• Email widget

This is a stop task, which means you cannot progress in this template until the required form fields are complete.

Work through the subchecklist below.

Your exit-intent popup should have the following features:

Once you have created your exit intent pop-up,  build a list of targeted leads.

The most successful email marketing campaigns will start with a list full of qualified leads that are interested in what you have to offer. Begin your targeted email list by converting your website visitors into subscribers. 

You need something that will capture the attention of your users before they leave your site. One of the best ways to do this is to build an exit-intent popup.

Exit-intent popups detect the user’s behavior and prompt them with a campaign at the precise moment when the user is about to leave your site.

On average 98% of website visitors leave without signing up.

To run any successful email marketing campaign, you must know your goals. When setting your goals, make sure to include goals that:

Use Process Street‘s long text form field to set your email marketing conversion goals.

Set your email marketing goals in accordance with your conversion goals.

Once you have set your goals, it is important to understand the different emails that you can send. These emails can be grouped in different ways. There are three key email types to consider.

Promotional emails

Promotional emails talks of offers and sales. These emails are self-promotional.

Relational emails

Relational emails give subscribers what you have promised them. For example, a weekly newsletter, or a gift.

Transactional emails

Transactional emails include subscriber signup confirmations, welcome messages, order or purchase confirmations and acknowledgment of changes to subscriber information.

Have a look at Process Streets Newsletter Template Process to create your newsletter.

If you have been doing email marketing for a while, then there is a good chance that you already know who your audience is. To know your audience, would be to understand key demographic and psychographic information.

If you do not know your audience however, you need to make some educated guesses to find out who they are.

Have a look at Process Street’s Personalized Marketing Campaign Template to see how you can segment your audience into key demographic and psychographic categories. [CLICK HERE]

Great, you already know who your audience is in terms of demographic and psychographic information.

You can summarize this information in our long text form field below.

If you are fairly new to email marketing, and you are unsure who your audience is, then you can make some educated guesses to target your content.

As soon as you send your first campaign you will obtain subscriber information so that you have real data to work with.

In the meantime, carry out the below steps, checking off the task on completion:

From these sources, you can obtain demographic and psychographic information.

You can summarize your findings, listing important demographic and psychographic information in regards to your customers in our long text form field below.

Consider the email marketing service you are using, and make sure that it has the following features:

MailChimp is an example of an email marketing service that has the above features. MailChimp can be easily connected to Process Street.

You can use Zapier to integrate your email marketing service with Process Street.

Now you need to create the opt-ins your campaign will use to catch peoples’ attention and get them to convert.

You can use OptinMonster to create these opt-in forms.

Different ‘types’ of opt-in forms

Welcome gates

Welcome gates appear when people arrive on your site. Page slide features allow the user to get straight to the content when they are ready.

Lightbox popups

These appear on any page and temporarily blank out the rest of the content so that all focus is on the opt-in form.  The conversion rate for lightbox popups is high.

Exit-intent popups

Exit-intent popups appear when people are about to leave your site. This is a good time to offer a lead magnet.

Follow the below steps to create your opt-in form.

For the best results, put opt-ins in multiple places and choose how they will appear with rules and page-level targeting. This will remove the level of annoyance.

There is a careful balance between using enough opt-in popups and using too many that they begin to annoy your site visitors. Using too many opt-in popups would cause an increase in the bounce rate. Experiment to get this balance right.

To run a successful campaign, you need to get people on your email list.

To get people on your email list, you need to make sure your opt-in forms are attractive and encourage the user to sign up.

Experiment with different types of opt-in forms on different parts of your site. A summary of these different opt-in forms is provided.

So far we have got to know your goals, email type, audience and we have attracted people to your list with targeted opt-in forms.

The next stage is to plan your email marketing campaign.

There is no solid rule when it comes to the frequency in which you send your emails in an email campaign. Steli Efti, the CEO of Close proposed the following:

• First follow up email, 1-2 days

• Second follow up email, 4 days

• Third follow up email, 7 days

• Fourth follow up email, 14 days

• Fifth follow up email, 30 days

• Sixth follow up email, 30 days

See Process Street’s ‘How To Write Follow Up Emails: Templates, Processes, And Guides‘.

It’s time to plan your emails’ content. To start doing this you need to clarify what type of email you’ll be sending out.

Under the heading ‘Understand email types’ you were presented with different emails types you could send in your email campaign.

You are presented with our drop-down form field. You can choose your email type using this form field.

The next stage is to plan out a rough idea in terms of the content of the emails.

You can upload this plan as a file using our file upload form field. Alternatively, you can enter a URL link to the online documentation of this plan.

See Process Street’s ‘How To Write Follow Up Emails: Templates, Processes, And Guides‘.

It is good to experiment with the content of your email. Make sure you plan for slight variants in terms of your email campaign, to perform A/B testing.

A/B testing is a method of comparing two versions of a webpage or app against each other.

Next, you need to create the subject line your email will use.

When creating your subject line, make sure it contains the following features:

Most subject lines range from 41-50 characters this is due to the size limit of mobile users.

Creating an engaging and captivating subject line is a good starting point for any successful email marketing campaign.

Subject lines are crucial to getting people to open and click your emails.  Subject lines grab peoples attention to make them want to go further.

Write your email marketing copy for your email campaign. You want to create a hook right away to make people read on.

When creating your marketing copy, make sure your copy has the following features:

The last part of your email should include a Call-To-Action.

You can again perform A/B testing when deciding on your Call-To-Action to determine which variant is most successful.

Make sure you Call-To-Action’s are short and clear.

The CTA will reflet the one thing you want your readers to do the most having read your email copy for your email campaign.

You can include the CTA near the start of your email, in the middle or at the end.

CTA’s will usually be included multiple times within your email.

Below are some design failings you should avoid. Check off the task to confirm you have avoided each failing.

It is important to use a responsive email template, to make sure that your email campaign design is good. Bad email designs will reflect badly on you.

You may wish to have your email campaign checked and approved by the relevant member of your team.

Record the copy in the text form field below for approval.

You can also upload a file of your email using our file upload form field. Alternatively, you can use the web URL form fields to enter a URL link for this email copy.

Using the Members form field below, assign the individual who will approve the email copy.

As the manager, you can now assess the email’s content and provide feedback as required. Enter your feedback in our long text form field below.

Once the relevant team member has reviewed your email campaign you can take the time to implement this feedback.

This is a stop task, you cannot move forward in this process until all feedback has been implemented.

Feedback obtained: {{form.Provide_feedback}}

Sending your email is just the first step to achieving email marketing success. To nail it, you have to collect data to improve future campaigns.

On top of performing A/B testing, make sure you also plan to:

Plan to monitor analytics provided by your email marketing service provider. Analytics to monitor include:

You can manage your subscriber list by re-engaging inactive subscribers, and by removing them if re-engagement fails. Use the Email Scrubbing Template to help you with this [CLICK HERE].

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