Use this Remarket Leads in Gmail Template to reconnect with your leads and engage them with your advertisements.
With an average email open rate of less than 25% and the average click-through rate as low as 4%, it is evident, getting leads to respond to emails can be challenging.
Segmenting your list is one option. However, this will only do so much. Good news though. There are other ways you can engage your leads with your emails.
At Process Street, we recognize the huge benefit Gmail's remarketing feature will have for your business. Although a relatively new feature, Gmail's remarketing feature is a powerful way to start gaining attention from leads that otherwise ignore your content.
How does remarketing work?
Remarketing acts as a reminder to your subscribers so they don't forget about you. Let's face it, when shoppers are online, they are used to seeing one ad after another and are probably used to ignoring them.
Using Gmail's remarketing feature, you are taking these ads and adding them to the inbox of your leads.
Gmail ads allow you to place Google AdWord campaigns within a Gmail inbox. You can target specific demographics, keywords, audiences, events or customers ensuring that the right people see the right ads.
Use this Re-market Leads in Gmail Template to get started. Learn how to use the Gmail remarketing feature, and remarket your ads!
As a business owner or marketer, you can run this template anytime you wish to remarket your ads. You will be presented with form fields, such as the long text form field and multiple-choice questions. You are required to populate each form field with your specific data.
More information on how to use each form field is provided in the 'Enter Checklist Details' task.
You will also be presented with Stop tasks to ensure task order.
Our conditional logic step has been used to create a dynamic template to cater to your specific needs.