Templates
Uncategorized
Social Media Influencer Outreach Checklist

Social Media Influencer Outreach Checklist

Run this checklist monthly, or at the start of a new campaign to make sure you're doing everything you can to maximize the impact of your social media influencer outreach.
1
Introduction:
2
Preparation:
3
Record some information about this campaign
4
Goals:
5
Review your Google Analytics data
6
Understand your campaign goals
7
Confirm marketing persona
8
Research:
9
Connect your marketing persona with relevant influencers
10
Consider what your influencer’s metrics should look like
11
Build your list of influencers
12
Content:
13
Prepare some pre-made content for influencers
14
Draft and schedule social copy to boost influencer content
15
Track social traffic and shares
16
Platforms:
17
Confirm campaign blog content plan
18
Confirm campaign social content plan
19
Approval: Blog content plan
20
Approval: Social content plan
21
Outreach:
22
Send outreach emails and schedule follow-ups
23
Sources:
24
Related checklists: