Advanced Content Promotion Checklist | Process Street Advanced Content Promotion Checklist – Process Street

Introduction:

Content marketing is not easy. It takes a lot of elbow grease to create valuable content and even more to promote it! The promotion part is something that many companies tend to miss when looking at a content marketing strategy.

general rule of thumb is you should spend 30% of your time creating content and 70% promoting it. So it makes sense that you'd have a solid, reliable process for content promotion, right?

That’s why we created this checklist - so you can use it to promote the content you work so hard to create and boost your blog's traffic.

Note, if you’re launching a website, check out our Website Launch Checklist. There is a little overlap but it's targeted to a new website launch vs a piece of content on an existing site.

Preparation:

Prepare a summary of your content

The next step is to prepare a summary of your content. Use the form fields below to record each section of the post summary for easy re-use across platforms. 

Headline

Remember to prepare a variety of headlines (5-10); keep the best for yourself then use the rest for posting on social media, content syndication and content repurposing (ie naming a slide show or pdf etc).

Description

Write a few of these, one to three sentences long. These are needed when submitting to many sites.

Excerpt

Grab the first paragraph from your post or the intro

URL

Copy over the URL of your post - you can also add tracking IDs with Google Analytics to track different traffic sources. Include a shortened URL as well - Bitly.com is one of the most popular tools for this.

Once you’ve prepared your post, it's time to start promoting! Keep going with the content promotion checklist to generate a huge wave of traffic to every piece of content you create.

Don’t forget you can get this as an interactive checklist inside Process Street, allowing you to track the promotion of multiple pieces of content, customize and hand off to your team. Start a free 30 day trial of Process Street to see it in action.

Content promotion:

Share on social media

This one is fairly obvious; share the post across your social media channels. You can significantly speed up this process using a social media management tool. Record your progress with the sub-checklist below.

  • 1
    Facebook profile (status update)
  • 2
    Facebook page (post)
  • 3
    Twitter (3-5 post over a week, use #hashtags)
  • 4
    Google+ (personal and company profile)
  • 5
    LinkedIn (status update)
  • 6
    Pinterest (pin all images from your content)
  • 7
    Instagram (post 1-2 images from the piece)
  • 8
    Ask team members to share
  • 9
    Ask friends and family members to share

Social media best practices

Check out the social media cheat sheet below for the best times to post across the biggest social networks.

Infographic by likeable

Email your subscribers

Another pretty straight forward one. You should be collecting leads on your website and you should be promoting your content to those leads.

Consider using MailChimp set up on an auto RSS feed to automatically email new blog posts out. Most email service providers such as AWeber and GetResponse have this option too.

On the topic of email, don't forget to subscribe to the Process Street blog to receive new checklists and marketing processes, straight to your inbox.

Perform outreach

Outreach means manually emailing, tweeting and even calling people to tell them about your content. Yes, yes, this sounds like hard work and truthfully it is, but sometimes you have to do things that don’t scale to get the ball rolling.

Use the file upload field below to record the list of bloggers which you will be targeting.

Outreach is arguably the most important thing for a new blogger. Check out how Alex Turnbull got over 1,000 subscribers to his blog from one post thanks to blogger outreach!

To start with outreach, you first need to create a list of bloggers you want to target. There are a few considerations here. First, they should be relevant to your niche. Don’t contact bloggers who blog in a completely different area to you. Secondly, as always, your content must be awesome!

Another tip here is to look for “up and comer” bloggers as they may be easier to contact and get less requests than really popular bloggers.

Tools to find influencers

How to contact them

  • 1
    Email – Preferred Method
  • 2
    Contact Page
  • 3
    Whois
  • 4
    Twitter
  • 5
    Facebook Page
  • 6
    Google+

Tools to Manage Outreach

Email Templates for Outreach

More info on Outreach:

Blogger outreach is a big topic if you want more information on blogger outreach check out the below guides:

Submit to social bookmarking sites & directories

Now you need to submit your content to social bookmarking sites and directories. Use the file upload field below to keep track of which sites you have submitted your content to.

Social Bookmarking sites can generate a huge spike of traffic; landing the front page of a large Subreddit can yield thousands of visitors. But lots of them can generate a few hundred visitors here or there. If you get a few up votes on a rage of the sites below you can easily generate over 1000 visitors to your posts, great for initial shares to your page.

Top-tier general sites

*Reddit is a bit finicky so read the below guides before you go crazy posting all your links on there.
Reddit Marketing: The Complete Guide to Using Reddit
Reddit Hates Marketing. How to Market on it Anyway

There are a number of other general social bookmarking sites, some of them get some decent traffic, all of them are good for backlink juice. To automate your social bookmarking submissions, use OnlyWire.

Onlywire will submit to 30+ social bookmarking sites at once, you can even set it up to pull your RSS feed from the blog so you don’t have to post at all.

Plus you can pay someone on Fiverr to set it all up for just $5, an effective, cheap and automated way to do social bookmarking submissions.

Click Here for a Huge List of Social Bookmarking Sites

Top-tier niche sites

These are community sites like Reddit and should be treated the same. Participate in the community; don’t just share your own links.

Submit for syndication

Next up in the content promotion checklist is submitting your content for syndication. Remember to record the sites you submit your content to with the form field below; that way you'll never lose track of where your content is already uploaded!

Content syndication is where you allow another site to publish your content. There are some huge sites in the game of content syndication including Business2CommunitySocial Media TodayForbesBusiness Insider, Inc,  and a lot more actively publish syndicated content.

Content syndication can be a great way to get some solid spikes in traffic. You will need to pick your best content and pitch sites on republishing your posts. But, there are drawbacks…

You would think that Google would rank the original blog post before any syndicated versions. In a lot of cases, however, that doesn’t happen. The thinking behind this is that Google ranks the site where people prefer to read the post. So, there is potential that you could lose out on some search engine traffic.

If your blog is new then you may want to hold off using syndication until your blog is more established.

For a guide to content syndication check out these posts:

Self-syndication

There are a few publishing platforms popping up that allow you to “Self Syndicate” your posts onto a different platform. The biggest platforms at the moment are Medium and LinkedIn and Examiner. These platforms are more like blogging except your blog posts can gain additional distribution through the respective network of the site.

Gregory Ciotti recently wrote an awesome post on a LinkedIn publishing experiment he ran, if you are thinking about LinkedIn publishing, make sure to read it.

Post on related forums and groups

Next up in the content promotion checklist is to post on related forums and groups. As always, record the forums and groups you've submitted to with the trusty form fields below.

Forums

Finding forums in your niche and contribute to them can be a great way to drive traffic, just be careful not to spam!

Respond to threads that ask questions about the topic of your post with a short summary and a link back, you can also post new threads in relevant sections of the forum. Posting your content in forums is generally fine as long as it’s relevant and useful. If they think you are spamming you will probably be banned so tread with caution. But there are plenty of people who generate thousands of visits a month from forum marketing so it’s definitely worth testing.

Some forums also allow you to link to your website in your signature. These forums are great as every one of your responses will have a short pitch and a link to your site.

How to find forums:

Below is a video explaining forum marketing in more detail.

Groups

There are groups on all topics on many platforms. Find groups related to your content and post a link back to your content.

Post on Q&A sites

Search major Q&A sites for posts related to your content and post responses in the answers when appropriate. Record links to the questions you answer in a spreadsheet and upload the file to the form field below.

If you aren't already familiar with the top Q&A sites, the biggest two are easily:

Read this for more info on Quora marketing:
The Nearly Ultimate Quora Guide to Driving Traffic to Your Blog

Use Scoop.it

The next step in promoting your content is to assign your post to the relevant lists in Scoop.it. As always, use the form field below to upload the containing information about which lists you submitted your content to.

Scoop.it is a service that allows people to curate their own private lists of content from around the web. Other people can then follow these lists and read the suggestions of their owners. Scoop.it has many big lists in every niche.

To promote your content on Scoop.it, you will want to submit it to the top 25-50 lists in your niche. If the owner approves the article it will be published for all the followers to see and can generate a flood of traffic. Remember, your content needs to be epic and relevant to be approved for sites like this.

Select Topic
Find Popular Lists
Suggest Content

Reverse engineer your competition

Part of the content promotion checklist is not only about boosting your post - it's about combating the competition for the top search spot. Now you need to reverse engineer your competition and record all relevant information using the form fields below.

Do a search on Topsy or Google and find where your competition is getting their backlinks for their most popular posts. Their top backlinks are also likely generating the most amount of traffic to their page.

To find the backlinks, use a tool such as Open Site Explorer or SEO Spy Glass. Look for backlinks from other blogs and social bookmarking sites. Then submit your content to the same sources, either via a submission link or by reaching out to the blogger/author as we talked about in the blogger outreach section above.

You can also reverse engineer who shared your competitor’s blog posts. Use a tool like Topsy to do a search on popular posts by your competitors and see who shared them, chances are they will share similar content.

Find and contact them using the method shown below and share your content with them. Be on the lookout for potential influencers and brand advocates!

Pay for promotion

If you are aggressively working to build a blog and audience, you should consider paying to promote your content.

There are a number of channels you can tap to do this including:

Remember to not blindly shove money at the most available source; do you research, spend slowly and record all relevant info with the form fields below.

Warning!

Before promoting on any of the above channels you should do significant research as to which ones are the best fit for your audience and how the mechanics of each network work.

The links above do not take you directly to the advertising pages; they take you to guides to learn how to advertise on these platforms. Start with one, start slow, track your results, watch your spend! But most importantly, learn (or pay someone who has already learned).

Repurpose your content

Repurposing your content can be one of the most powerful ways to increase the number of views your content is getting. Whilst keeping the medium relevant to the content you are repurposing, aim to get as many different avenues out of a single piece of content as possible - maximum reward for relatively little extra input!

Record the avenues you utilize with the sub-checklist and form fields below.

  • 1
    Slide Deck
  • 2
    Video
  • 3
    Podcast
  • 4
    PDF
  • 5
    Infographic

Turn into Slide Deck

The first step is to break down your post into a slide deck. This is generally pretty easy, have a different slide for each subheading or list point, however your post is structured. Add in your images and related links. A good idea is to create a branded template that you can just plug in all of your posts to make this process smoother.

Once you have made your slide presentation, submit it to the below sites:

Turn into video

You can then take your slide deck, and use it to record a video. Draft up a script, then voice over it while reading your slides. You will want to make sure you have a good microphone before doing this as quality audio can make all the difference. This one is great value.

If you don’t want to record the video yourself, you can write up a script and have someone from Elance read it for you.

If you want some more inspiration on making videos, check out this post: How to Make a Startup Explainer Video on a Budget

Once your video is made, upload it to the following video sites:

Turn into podcast

Strip the audio out of the video, and upload it to the following podcast directories:

If you want to learn more about optimizing your content for Podcasts, John Lee Dumas from Entrepreneur on Fire has an awesome free course on How to Podcast.

Turn into PDF

Use PrintFriendly.com to turn blog posts into PDFs. There is also a chrome extension that makes it super easy.

Once your post is turned into a PDF you can distribute it to the below sites for a bunch of extra views:

Turn into infographic

There are a few sites out there that you can use to turn your posts into infographics, then submit to infographic directories. This can be a little more work but well worth it if you have already spent lots of time researching and writing the content.

Try these sites to turn your post into an infographic:

Then submit your infographics here:

Sources: