Research from Business Insider suggests that affiliate marketing is responsible for driving up to 16% of all U.S. eCommerce sales.
Skeptical? The Wirecutter (now owned by The New York Times) generated $150 million in online sales in just one year from affiliate referral links leading to the various products they were featuring.
Metrics are all well and good to read about, but to make a difference in your company’s revenue and overall performance with affiliate marketing, you need a plan of attack to support high quality, high performing affiliate onboarding.
Ask yourself, who can access your affiliate program? Is there quality control? Recruiting new partners is not easy, and success rarely comes from quantity alone when it comes to affiliate marketing. Rather, the success of your affiliate program is built atop the quality of affiliates you enter into relationships with.
That’s why you need a solid process for onboarding the best affiliates to maximize your company’s performance. To help you along the way, we’ve prepared this checklist that runs over some common considerations for picking out the affiliates that are the best fit for you.
Let’s get started!