A sponsorship proposal is a document that’s used to persuade the sponsor that it would be beneficial to invest in a partnership/project.
It is in effect, a pitch. For example, if a local football club needs financial support, they might send a sponsorship proposal to a local company, to secure financial aid, whilst raising the profile of the local company.
Because a sponsorship proposal needs to convince a potential investor that it’s in their best interested to invest, they need to be persuasive, effective and targeted to win the sponsorship money.
Use this ‘Sponsorship Proposal Template’ checklist, alongside the proposal document you plan to submit, to make sure you include all the right information and create an engaging, persuasive and effective sponsorship proposal.
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