Re-engagement Sequence Email Process

This re-engagement Email Sequence Process has been designed as an aid for you to develop a professional and effective re-engagement email sequence.

As you work through this re-engagement Sequence Email Process, you will be presented with form fields for which you are required to populate with your own specific data.

Process Street provides more information on how to use each form field in the ‘Record Checklist Details’ task.

You will also be presented with stop tasks ensuring task order, and our conditional logic feature used to create a dynamic process, catering to your specific needs.

Finally, our dynamic due date feature has been used to enforce task due dates, making sure essential steps are completed in good time.

As a manager, you will begin the process. You can provide an overview of how you would like the campaign to be built by a given team member. You can then delegate the tasks of writing the email campaign to the relevant team members using Process Street’s role assignment feature.

Once the email campaign has been written, it is up to the manager to then provide approval. The relevant employee will not be able to complete this process until approval has been obtained and implemented.

In this Re-engagement Sequence Email Process, you will be presented with the following form fields, which you are required to populate with your own specific data. More information is provided for each form field via linkage to our help pages:

• Subtasks 
• Dropdown
• Short text 
• Date
• Email widget 
• Entering email address 
• Website 
• Dynamic due date 
• File upload 
• Long text
• Multiple choice 
• Role assignment

To begin the Re-engagement Sequence Email Process, enter the required details into the form fields below.

This is a stop task, which means you cannot progress in this Re-engagement Sequence Email Process until the required form fields are complete.

You can also enter a due date for the completion of the reengagement sequence of emails. This will utilize our dynamic due date feature, notifying you 24 hours before the email sequence should be completed.

In this next section, you can assign tasks to a specific user using our role assignment form fields below. 

This Reengagement Sequence Email Process has been designed to split the task of completing a reengagement sequence campaign into sections. For example, ‘Record campaign details’ is to be completed by the relevant manager. The production of the actual campaign messages is to be completed by the relevant employee.

To begin your re-engagement sequence campaign, you can start by defining your campaigns intended goal.

Fill in the below form fields with your own data. You are presented with the long text form field to do this.

Campaign goals need to be SMART: Specific, Measurable, Achievable, Realistic and Timely.

The next stage of this Re-engagement Sequence campaign is to define the target audience.

If you have a target segment in mind, you can complete the below short text form field indicating this segment.

Alternatively, you can upload your email list using our file upload widget below, or you can copy and paste a URL link of this email list using our website form field.

Using our long text form field, you can then define important recipient details that need to be considered and valuable information to be passed on for the email campaign (if required).

Finally, you are presented with a conditional logic step. Selecting ‘Yes’ or ‘No’ from the dropdown menu will direct you to the relevant step in this process.

By defining a target audience for your campaign, you can develop an effective marketing communicating strategy.

To define a target audience, it is a set of individuals who share similar needs or characteristics that your company hopes to serve.

You can use our email widget to email the campaign details to the assignee. 

A full report of the campaign details has been provided summarizing these details for your review. 

Campaign Details

Re-engagement Sequence Campaign

Campaign to be completed by {{form.Full_name_of_the_employee}}

Campaign goal 

Intended audience

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Intended Impact

{{form.Define_the_campaign_intended_impact.}} 

Desired outcome

{{form.Define_the_desired_outcome_of_the_campaign.}}

Target Audience

Important recipient details 

{{form.Define_important_recipient_details}}

Define the most valuable information

{{form.Define_the_most_valuable_information}}

“Customers are assets to be cared for and nurtured.” – Jeanne Bliss

20 days, 30 days, 40 days…

A user has not interacted with your website/application, purchased anything, clicked or read any of your emails for this number of days.

You declare this user ‘inactive’.

What do you do about it?

Sit back and mourn the loss of a customer?

Research has shown that email list decay costs you about 22.5% of your subscribers per year. Add another 10-25% on top of this statistic to account for remaining subscribers that simply stop interacting with you.

That’s almost a 50% loss of active customers.

That is a disheartening statistic. But don’t be downbeat.

You have already built a trusting relationship with your initial customer acquisition. In customer re-engagement, you simply have the relight this relationship.

It costs 5 x more to obtain a new customer than it does to re-engage an existing one.

Therefore, despite the ~50% loss of active users, it will be much easier to re-engage these users back to active customers than it would be to increase your sale leads by ~50%.

As stated by Jeane Bliss, author of Chief Customer Officer, customers are assets, that once inactive, should not be dismissed.

Making the effort to re-engage inactive consumers is an important process for you to obtain business success. This is where Process Street‘s Re-engagement Sequence Process comes in.

Sometimes subscribers fall out of touch and need a little reminder. Re-engagement sequences are perfect for reminding your once active subscribers you’re still here and still care about them. These are usually triggered after a subscriber has been inactive for a certain period of time, say 30 days.

For example, you might declare that a subscriber who hasn’t logged into your web app’s account for 30 days to be inactive. Once an account reaches inactivity, the re-engagement sequence sends content designed to get them back on your website (maybe with a special offer or bonus).

Other examples of re-engagement sequence triggers include not purchasing for a certain amount of time, not clicking or reading emails or not visiting your website.

Watch the below video for more information on re-engagement emails.

It is time to write your first email for this re-engagement email sequence campaign. 

Work through the form fields below to guide you through this process. 

The form fields have been designed to provide you with the option to conduct A/B testing.  

You have the options to add attachments to this first email or to add a relevant URL link. 

You are then presented with a dropdown form field, which represents a conditional logic step in this process. Selecting ‘Yes’ or ‘No’ will direct you to the relevant stage in this process. 

Each stage in this process will follow the same format as this first message. 

A/B testing, also known as split testing, allows you to decipher the best campaign options. In A/B testing you can send two variants of an email to an equal percentage of your mailing list. Observing matrices such as ‘open rate’ and ‘click-through rate’ will then enable you to determine the most effective variant.

It is time to write your second email in the re-engagement sequence campaign. 

Work through the form fields below to guide you through this process. 

It is time to write your third email in the re-engagement sequence campaign. 

Work through the form fields below to guide you through this process. 

It is time to write your fourth email in the re-engagement sequence campaign. 

Work through the form fields below to guide you through this process. 

It is time to write your fifth email in the re-engagement sequence campaign. 

Work through the form fields below to guide you through this process. 

It is time to write your sixth email in the re-engagement sequence campaign. 

Work through the form fields below to guide you through this process. 

It is time to write your seventh email in the re-engagement sequence campaign. 

Work through the form fields below to guide you through this process. 

It is time to write your eighth email in the re-engagement sequence campaign.

Work through the form fields below to guide you through this process. 

It is time to write your ninth email in the re-engagement sequence campaign. 

Work through the form fields below to guide you through this process. 

It is time to write your ninth email in the re-engagement sequence campaign. 

Work through the form fields below to guide you through this process. 

Once you have created the email series for this campaign, the next stage of the re-engagement sequence campaign process would be to obtain the required feedback and managerial approval. 

You are presented with our subtask form field. Check off each task on its completion below. 

Look through the proposed email campaign and provide your feedback in the long text form field below.

Review the feedback provided by your manager and implement this feedback.

This is a stop task. You cannot complete the Re-engagement Sequence Email Process until feedback has been reviewed and implemented.

Feedback provided by managerial feedback

{{form.Provide_feedback}}

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• Keith Gosnell – How To Create Re-Engagement In Your Email Marketing Campaigns. video
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