Introduction:

This Welcome Email Marketing Sequence, New Customer Process helps you get your welcome email marketing sequence right. Create a series of welcome emails that are engaging to new customers and reap the benefits that come by doing so.

As you work through this Welcome Email Marketing Sequence, New Customer Process, you will be presented with form fields for which you are required to populate with your own specific data.

Process Street provides information on how to use each form field is provided on the 'Record Checklist Details' task.

You will also be presented with stop tasks ensuring task order, and our conditional logic feature used to create a dynamic process, catering to your specific needs.

Finally, our dynamic due date feature has been used to enforce task due dates, making sure essential steps are completed in good time.

As a manager, you will begin the process. You can provide an overview of how you would like the campaign to be built by a given team member. You can then delegate the tasks of writing the email campaign to the relevant team members using Process Street's role assignment feature.

Once the email campaign has been written, it is up to the manager to then provide approval. The relevant employee will not be able to complete this process until approval has been obtained and implemented.

Record checklist details

In this Welcome Email Marketing Sequence, New Customer Process you will be presented with the following form fields, which you are required to populate with your own specific data. More information is provided for each form field via linkage to our help pages:

To begin the Welcome Email Marketing Sequence, New Customer Process, enter the required details into the form fields below.

This is a stop task, which means you cannot progress in this Welcome Email Marketing Sequence, New Customer Process until the required form fields are complete.

You can also enter a due date for the completion of the Welcome Email Marketing Sequence, New Customer Process. This will utilize our dynamic due date feature, notifying you 24 hours before the email sequence should be completed.

In this next section, you can assign tasks to a specific user using our role assignment form fields below. 

This Welcome Email Marketing Sequence, New Customer Process has been designed to split the task of completing a welcome email campaign into sections. For example, 'Record campaign details' is to be completed by the relevant manager. The production of the actual campaign messages is to be completed by the relevant employee.

Record campaign details:

Define the goal of the campaign

To begin your Welcome Email Marketing Sequence, New Customer Process, you can start by defining your campaigns intended goal.

Fill in the below form fields with your own data. You are presented with the long text form field to do this.

Campaign goals need to be SMART: Specific, Measurable, Achievable, Realistic and Timely.

Define the target audience for the campaign

The next stage of this Welcome Email Marketing Sequence, New Customer campaign is to define the target audience.

If you have a target segment in mind, you can complete the below short text form field indicating this segment.

Alternatively, you can upload your email list using our file upload widget below, or you can copy and paste a URL link of this email list using our website form field.

Using our long text form field, you can then define important recipient details that need to be considered and valuable information to be passed on for the email campaign (if required).

By defining a target audience for your campaign, you can develop an effective marketing communicating strategy.

To define a target audience, it is a set of individuals who share similar needs or characteristics that your company hopes to serve.

Email the assignee

You can use our email widget to email the campaign details to the assignee. 

Review campaign details

A full report of the campaign details has been provided summarizing these details for your review. 

Campaign Details

Welcome Email Marketing Sequence, New Customer

Campaign to be completed by {{form.Full_name_of_the_employee}}

Campaign goal 

Intended audience

{{form.Define_the_campaign's_intended_audience.}}

Intended Impact

{{form.Define_the_campaign_intended_impact.}} 

Desired outcome

{{form.Define_the_desired_outcome_of_the_campaign.}}

Target Audience

Important recipient details 

{{form.Define_important_recipient_details}}

Define the most valuable information

{{form.Define_the_most_valuable_information}}

Review welcome email marketing sequence details:

Learn the basics of a Welcome Email Marketing Sequence, New Customer

Welcome emails are like a nice friendly hug. A thank you for considering your product/service. A key step in developing the strong customer relationships that you need to thrive.

Welcome emails get 320% more revenue than promotional emails.

Welcome emails have 86% higher open rates than other marketing emails. 74% of new subscribers expect to receive a welcome email, and 33% of subscribers who receive a welcome email show more long-term brand engagement than those who don't.

Why are welcome emails so effective?

Let's face it, once a potential customer has signed up to your mailing list they are interested in your product/service.

It is at this point that they are most engaged.

Sending a welcome email right away gives you the opportunity to communicate your compelling content and offers right away, re-affirming your contact that they have made a good choice.

The moment a subscriber opts-in to your email list is the moment they are most interested in your brand. That’s the moment they’re most likely to read whatever you serve them, so take the opportunity to serve them value, relationship-building content.

In these sequences (it could be a single email or a series), the goal is to personally introduce the new subscriber to your brand. This is NOT the time to sell them something. Your goal is to make them know, like and trust you. Introduce them to your brand on a personal level, give them a tour of your best content, and teach them anything they need to know to get the most value out of your messages.

End with a call to action that encourages them to make a purchase or take the next step in your sales process.

NOTE: You don’t have to push a purchase. This could simply be asking them to join you on a social media channel or answering a short survey.

Learn about creating and running a welcome email marketing sequence

Watch the below video for more information on how to write an effective welcome email.

Transactional sequence:

Write message 1

It is time to write your first email for this Welcome Email Marketing Sequence, New Customer Process.

Work through the form fields below to guide you through this process. 

The form fields have been designed to provide you with the option to conduct A/B testing.  

You have the options to add attachments to this first email or to add a relevant URL link

You are then presented with a dropdown form field, which represents a conditional logic step in this process. Selecting 'Yes' or 'No' will direct you to the relevant stage in this process. 

Each stage in this process will follow the same format as this first message. 

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    Intro / About Us / Credibility
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    Meeting / Call Request
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    Follow Up
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    Content
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    Check In
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    Education
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    Testimonial
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    Special Offer / Discount
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    New Feature update
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    Solution
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    Massive Value Bomb
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    Connect / Intro to person
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A/B testing, also known as split testing, allows you to decipher the best campaign options. In A/B testing you can send two variants of an email to an equal percentage of your mailing list. Observing matrices such as 'open rate' and 'click-through rate' will then enable you to determine the most effective variant.

Write message 2

It is time to write your second email in the Welcome Email Marketing Sequence, New Customer Process.

Work through the form fields below to guide you through this process. 

  • 1
    Intro / About Us / Credibility
  • 2
    Meeting / Call Request
  • 3
    Follow Up
  • 4
    Content
  • 5
    Check In
  • 6
    Education
  • 7
    Testimonial
  • 8
    Special Offer / Discount
  • 9
    New Feature update
  • 10
    Solution
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    Massive Value Bomb
  • 12
    Connect / Intro to person
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Write message 3

It is time to write your third email in the Welcome Email Marketing Sequence, New Customer Process.

Work through the form fields below to guide you through this process. 

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    Intro / About Us / Credibility
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    Meeting / Call Request
  • 3
    Follow Up
  • 4
    Content
  • 5
    Check In
  • 6
    Education
  • 7
    Testimonial
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    Special Offer / Discount
  • 9
    New Feature update
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    Solution
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    Massive Value Bomb
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    Connect / Intro to person
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Write message 4

It is time to write your fourth email in the Welcome Email Marketing Sequence, New Customer Process.

Work through the form fields below to guide you through this process. 

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    Intro / About Us / Credibility
  • 2
    Meeting / Call Request
  • 3
    Follow Up
  • 4
    Content
  • 5
    Check In
  • 6
    Education
  • 7
    Testimonial
  • 8
    Special Offer / Discount
  • 9
    New Feature update
  • 10
    Solution
  • 11
    Massive Value Bomb
  • 12
    Connect / Intro to person
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Write message 5

It is time to write your fifth email in the Welcome Email Marketing Sequence, New Customer Process.

Work through the form fields below to guide you through this process. 

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    Intro / About Us / Credibility
  • 2
    Meeting / Call Request
  • 3
    Follow Up
  • 4
    Content
  • 5
    Check In
  • 6
    Education
  • 7
    Testimonial
  • 8
    Special Offer / Discount
  • 9
    New Feature update
  • 10
    Solution
  • 11
    Massive Value Bomb
  • 12
    Connect / Intro to person
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Write message 6

It is time to write your sixth email in the Welcome Email Marketing Sequence, New Customer Process.

Work through the form fields below to guide you through this process. 

  • 1
    Intro / About Us / Credibility
  • 2
    Meeting / Call Request
  • 3
    Follow Up
  • 4
    Content
  • 5
    Check In
  • 6
    Education
  • 7
    Testimonial
  • 8
    Special Offer / Discount
  • 9
    New Feature update
  • 10
    Solution
  • 11
    Massive Value Bomb
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    Connect / Intro to person
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Write message 7

It is time to write your seventh email in the Welcome Email Marketing Sequence, New Customer Process.

Work through the form fields below to guide you through this process. 

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    Intro / About Us / Credibility
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    Meeting / Call Request
  • 3
    Follow Up
  • 4
    Content
  • 5
    Check In
  • 6
    Education
  • 7
    Testimonial
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    Special Offer / Discount
  • 9
    New Feature update
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    Solution
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    Massive Value Bomb
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    Connect / Intro to person
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Write message 8

It is time to write your eighth email in the Welcome Email Marketing Sequence, New Customer Process.

Work through the form fields below to guide you through this process. 

  • 1
    Intro / About Us / Credibility
  • 2
    Meeting / Call Request
  • 3
    Follow Up
  • 4
    Content
  • 5
    Check In
  • 6
    Education
  • 7
    Testimonial
  • 8
    Special Offer / Discount
  • 9
    New Feature update
  • 10
    Solution
  • 11
    Massive Value Bomb
  • 12
    Connect / Intro to person
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Write message 9

It is time to write your ninth email in the Welcome Email Marketing Sequence, New Customer Process.

Work through the form fields below to guide you through this process. 

  • 1
    Intro / About Us / Credibility
  • 2
    Meeting / Call Request
  • 3
    Follow Up
  • 4
    Content
  • 5
    Check In
  • 6
    Education
  • 7
    Testimonial
  • 8
    Special Offer / Discount
  • 9
    New Feature update
  • 10
    Solution
  • 11
    Massive Value Bomb
  • 12
    Connect / Intro to person
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Write message 10

It is time to write your ninth email in the Welcome Email Marketing Sequence, New Customer Process.

Work through the form fields below to guide you through this process. 

  • 1
    Intro / About Us / Credibility
  • 2
    Meeting / Call Request
  • 3
    Follow Up
  • 4
    Content
  • 5
    Check In
  • 6
    Education
  • 7
    Testimonial
  • 8
    Special Offer / Discount
  • 9
    New Feature update
  • 10
    Solution
  • 11
    Massive Value Bomb
  • 12
    Connect / Intro to person

Feedback and approval:

Review the campaign

Once you have created the email series for this campaign, the next stage of the Welcome Email Marketing Sequence, New Customer Process would be to obtain the required feedback and managerial approval

You are presented with our subtask form field. Check off each task on its completion below. 

  • 1
    Perform a spell on each message.
  • 2
    Make sure each email is grammatically correct and makes sense.

Provide feedback

Look through the proposed email campaign and provide your feedback in the long text form field below.

Review and implement feedback

Review the feedback provided by your manager and implement this feedback.

This is a stop task. You cannot complete this Welcome Email Marketing Sequence, New Customer Process until feedback has been reviewed and implemented.

Feedback provided by managerial feedback

{{form.Provide_feedback}}

  • 1
    Review managerial feedback
  • 2
    Implement managerial feedback

Sources:

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