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Remember: If search engines can’t find your page, then they can’t crawl it; if they can’t crawl a page, then they can’t index it; if they can’t index a page, then they won’t be able to rank it.
Find the most optimized keywords for your E-commerce business by focusing on the following:
1. Search Volume: How many people search for a given keyword?
2. Intent: What is the reason behind the searcher’s query?
3. Relevance & Keyword Difficulty: Do your chosen keywords match your core products/ service and offerings?
We have Ahrefs, an SEO and keyword research tool to exemplify search volume and keyword difficulty (KD).
One common SEO trap is to fall for a keyword solely because of its high-volume without considering whether it actually relates to what your business does/sells. Or even more frequently, the keyword is simply too broad and competitive (has a high KD).
If you would like to perform in-depth keyword research, run this 'SEO: Extensive Keyword Research' workflow
Start with your most important pages, likely your homepage and top-5 category and product pages.
Make sure each page targets a unique keyword.
Title tag: This appears on the search engine results page and in your browser tab.
Meta description: This is not a ranking factor, but can have a massive impact on click-through rate as it shows up in a Google query underneath your title tag.
H1: Every page should have one H1 (main header tag).
Subheaders (H2, H3, etc): Use subheaders.
The title tag of any page is one of the most important considerations for a good on-page SEO.
Generally, the closer the keyword is to the beginning of your title, the higher preference the search engine will give it.
Title tags should be structured following the rule of progressive hierarchy: H1s followed by H2, then H3, H4 ... and so on.
Alternative image text (alt-text) or alternative description is used by search engine crawlers to better contextualize images on your webpage.
Google will only show the first 320 characters of a page's meta description.
This 320 character limit includes spaces and also the date the page was published (providing it is available).
You don't want search engines to crawl all of the pages of your site. You can tell the search engines not to crawl and index certain pages by using a Robots.txt file.
*Note: you may want to block more of your site pages, depending on your preferences.
Include relevant and complementary high-quality images, infographics, and videos to your page.
Focusing on time-on-page can help to improve the bounce rate and how long your customers and users spend on your website. The metrics concerning your user's time-on-page are used by Google to determine page ranking.
Content is vital for improving the organic visibility of your pages.
Each page should have roughly 250 words of unique content to improve the overall quality of the site. How you approach content depends on the page.
Make sure the prime content of your page is laid out as clearly as possible.
As well as adding high-quality multimedia content, you can also work on the text of your page.
Keep your website running optimally.
If the page is loading slowly, try the following steps to speed things up.
Include keywords in your URLs to optimize on-page SEO efficiency.
Properly structured URLs that contain appropriate keywords can help your site to sort itself into neat categories for easier crawling and indexing.
Major search engines like Google place high importance on the following criteria when looking at how a URL will affect SEO performance.
Including reviews and ratings helps to increase the quantity of content on each of your pages and can allow for organic visibility on new keywords.
Being mobile-friendly is important for Google's ranking algorithm includes a focus on mobile-friendly content.
Summarize any changes you have made below.
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