Templates /
Churn Prevention

Churn Prevention

This workflow example helps you keep on top of customer churn.
1) Click Run to see it in action
2) Click Edit to customize it
3) Set up integrations/Automations

Visit our Knowledge Base for guidance https://www.process.st/help/
1
Record customer details
2
Evaluate product usage:
3
Analyze how they use your product
4
Quantify the impact of cancellation
5
Determine ways to increase value
6
Contact the customer:
7
Give them a call
8
Send them an email
9
Did the customer respond?
10
Summarize why they want to leave
11
Retention incentives:
12
Describe your ideas to increase value
13
Present them with a special offer
14
Outcome:
15
Record the customer's decision
16
Ask if they have any other concerns
17
Final steps:
18
Note down important learnings from the conversation
19
Send learnings to CS Slack channel

Record customer details

This is a task, one of the actionable steps in your workflow. 

⬆️ When you edit a workflow, you can assign tasks to other users, give them a deadline to be completed by, pause the workflow run at this point, or change who can see this task by adjusting the permission settings ⬆️

You could set up an integration to pull data from your CRM into the fields below, for example Salesforce or Hubspot.





Evaluate product usage:

This is a heading, used to separate tasks into sections in your workflow.

Analyze how they use your product

  • 1

    Sessions per day
  • 2

    Average duration of a session
  • 3

    Number of key user actions per session
  • 4

    Time spent in the product

Quantify the impact of cancellation

Determine ways to increase value

This task uses variables to surface information collected in form fields in your workflow, so that they can be viewed or used elsewhere in your workflow, for example in the text widget below. 

Features they use: {{form.Features_they_use_and_why}}

Features they don’t use: {{form.Features_they_don’t_use_and_why}}

Key points of value: {{form.Key_points_of_value_for_the_customer_(ideally_with_metrics)}}

Contact the customer:

Give them a call

Phone number: {{form.Customer_contact_-_Phone_number}}

Send them an email

This task, or the fields within it, will show or remain hidden due to Conditional Logic rules that have been set up in this workflow.

Edit the workflow and ↖️click the Conditional Logic button ↖️ to view or edit the rules.

Did the customer respond?

Summarize why they want to leave

Hey {{form.Customer_contact_-_First_name}}, I wanted to personally take the time to reach out, I saw that you are considering canceling your subscription with us, which I’m pretty sad about. What happened? What could we have done better? Is there anything we can do for you today?

  • 1

    Bad fit (poor sales qualification process)
  • 2

    Poor onboarding
  • 3

    Product has too many bugs
  • 4

    Lack of integration capabilities
  • 5

    Lack of user adoption
  • 6

    Poor customer support
  • 7

    Product champion/leadership changes
  • 8

    Company is acquired/shut down
  • 9

    Other

Retention incentives:

Describe your ideas to increase value

Key points of value: {{form.Key_points_of_value_for_the_customer_(ideally_with_metrics)}}

Ways to increase value: {{form.Ways_to_increase_value_for_the_customer}}

Present them with a special offer

Outcome:

Record the customer’s decision

Ask if they have any other concerns

Final steps:

Note down important learnings from the conversation

Send learnings to CS Slack channel

You could automate this step by setting up an integration with another app, such as Slack. This allows you to push data collected in your workflow run into another app.

Edit the workflow to see the snippet form field you could use in an integration. 

ℹ️ Need support getting your processes set up? Click the help button ↘️ or book a time to talk with one of our Process Pros.

Take control of your workflows today.