From product strategy and positioning to user stories and feature definition, a product launch is the culmination of the efforts of a diverse team all working in unison under the supervision of a product or project manager.
Successful product launches are the result of carefully planned coordination between the multiple teams involved in product development and marketing, and ultimately this intersection relies on a clearly defined process for launch preparation.
There’s a lot that leads up to a product launch; product planning, market research, strategy, goal setting, user feedback and then finally, the actual launch plan, and beyond.
We’ve done our best to create a checklist that will help you succeed in your product launch, but there will almost certainly be details that you wish to change or add to suit your own specific needs. Thankfully, that’s very simple to do; just check out our introduction to checklist template editing.
In any case, this checklist will almost certainly make your life a lot easier.