How To Rename Fidelity Accounts

Are you looking to personalize your Fidelity accounts? Look no further! In this article, we will guide you through the process of renaming your Fidelity accounts.

Customizing your account names has many benefits, and we will cover them all. From the simple steps to follow to the potential limitations you might encounter, we’ve got you covered. Don’t miss out on the opportunity to make your accounts uniquely yours!

What Are Fidelity Accounts?

Fidelity accounts refer to the financial accounts provided by Fidelity Investments, offering a range of investment options and services to individuals and institutions.

Fidelity offers a variety of account options, including brokerage, retirement, education savings, and managed investment portfolios.

Investors of all risk levels can benefit from Fidelity’s diverse investment choices, as well as their research tools, educational resources, and expert guidance.

Additionally, Fidelity boasts competitive pricing, top-notch customer service, and a user-friendly online platform for managing accounts with ease.

Why Would Someone Want to Rename Fidelity Accounts?

There are various reasons why individuals may want to rename their Fidelity accounts, such as personal preference, organizational purposes, or updating account details.

The process of renaming Fidelity accounts can offer a sense of personalization and ownership, allowing individuals to align their financial holdings with their current priorities and goals.

In some cases, account holders may find that the existing account names are confusing or outdated, prompting the need for a more relevant and clear identification. For businesses or individuals with multiple accounts, assigning unique and descriptive names can streamline financial management and enhance overall organization.

By customizing account titles to reflect specific objectives or portfolio compositions, investors can create a more intuitive and tailored experience when navigating their assets.

What Are the Steps to Rename Fidelity Accounts?

The process of renaming Fidelity accounts involves several straightforward steps that can be easily completed through the Fidelity online platform.

To begin the renaming process, log in to your Fidelity account using your credentials. Once logged in, navigate to the account management section where you will find the option to rename your accounts.

Select the account you wish to rename and choose the ‘rename’ option. Next, enter the new name you want to assign to the account and confirm the changes. Review the new name for accuracy and submit the request.

Fidelity may require additional verification for security purposes before finalizing the account name change.

Step 1: Log in to Your Fidelity Account

To initiate the renaming process, start by logging in to your Fidelity account using your credentials.

To access your Fidelity account, enter your username and password on the login page and click ‘Log In’.

Once logged in, navigate to the settings or account management section of your dashboard and find the option for account details or profile settings.

Click on this option to rename your account and follow the prompts on the screen to complete the process.

Before confirming the update, review the changes to ensure accuracy.

Step 2: Go to the ‘Profile’ Section

Once logged in, navigate to the Profile section within your Fidelity account to proceed with the renaming process.

To locate the Profile section, start by clicking on the Accounts tab in the main menu. From there, a drop-down menu will appear, and you should select Profile from the list of options.

Once you are in the Profile section, you will find various settings and options related to personal information, contact details, and security settings. This is where you can manage your account details and make any necessary changes, including updating your contact information or modifying security preferences.

Take your time to explore the different tabs within the Profile section to ensure your account is tailored to your preferences.

Step 3: Click on ‘Account Features and Settings’

Within the ‘Profile’ section, locate and click on ‘Account Features and Settings’ to proceed further in the renaming process.

Once you have navigated to the ‘Account Features and Settings’ option, you can explore various customization features for your Fidelity accounts.

These settings allow you to manage your account preferences, notifications, and security settings. To access specific account-related options, simply select the account you wish to modify under the ‘Accounts’ tab within ‘Account Features.’

Within the ‘Settings’ section, you have the ability to personalize your viewing preferences, update contact information, and set up account alerts for a seamless user experience.

Step 4: Select ‘Account Nickname’

To optimize readability and SEO, it’s advisable to break paragraphs into concise, easily digestible sentences.

Add <p> tags to the text given and aim for a maximum of two sentences per <p> tag section, allowing multiple <p> tags.

This approach enhances user experience and search engine indexing.

Also, add <b> tags to important keywords and phrases, and <em> tags for quotes.

To rename your Fidelity account, choose the ‘Account Nickname’ option from the available settings within the ‘Account Features and Settings’.

Once you’ve navigated to the ‘Account Features and Settings’ section, look for the ‘Account Nickname’ feature, which allows you to personalize the name of your accounts for better organization.

This option is particularly useful if you have multiple accounts and want to easily identify them at a glance.

Simply select the ‘Account Nickname’ option, enter the desired name for your Fidelity account, and save your changes.

By utilizing the ‘Account Nickname’ feature, you can customize your account names to suit your preferences and make managing your accounts more convenient.

Step 5: Choose the Account You Want to Rename

To optimize readability and SEO, it’s advisable to break paragraphs into concise, easily digestible sentences. Add

tags to the text given and aim for a maximum of two sentences per

tag section, allowing multiple

tags. This approach enhances user experience and search engine indexing. Also, add tags to important keywords and phrases, and tags for quotes.

From the list of accounts displayed, select the specific account that you wish to rename within your Fidelity account.

To begin renaming an account on Fidelity, first access the accounts section of your account. Here, you will find a complete list of all your financial holdings. Take the time to carefully review each account and determine which one needs to be renamed.

Consider important factors such as the type of account, its purpose, and its significance in managing your investments. Once you have identified the correct account, you can easily proceed with the renaming process and ensure that your financial records are accurately updated.

Step 6: Enter the New Name for the Account

Input the desired new name for the selected account in the designated field to update the account’s name accordingly.

Remember to choose a name that reflects your personal preferences or helps you easily identify the account when accessing it.

Providing a distinct and clear name makes it simpler to manage your Fidelity accounts efficiently. Ensure that the new name you input accurately represents the purpose or content of the account for seamless navigation.

Taking the time to select an appropriate name can streamline your financial organization processes and enhance the overall user experience.

Step 7: Save the Changes

After entering the new name, remember to save the changes to finalize the renaming process for your Fidelity account.

Saving the changes is crucial to ensure that your account updates with the new name properly across all related platforms. By saving the modifications, you confirm the adjustment you made to your account name, adding a layer of security and clarity to your Fidelity accounts.

Neglecting to save the changes could lead to discrepancies or confusion in your account information. Therefore, make it a habit to always save any alterations you make to your account settings, including name changes, to maintain accurate records and ensure hassle-free access to your accounts.

What Are the Benefits of Renaming Fidelity Accounts?

Renaming Fidelity accounts offers several advantages, including personalization, organization, and convenience in managing your financial portfolio.

Customizing the names of your accounts has multiple benefits. It allows you to easily differentiate between various investment sectors, retirement funds, or savings goals. This level of clarity helps streamline your financial planning process and enhances control over your asset allocation.

The process of renaming accounts also grants you a clear overview of your financial landscape at a glance. This makes it simpler to track your progress towards specific financial objectives. Such personalized account names not only offer a sense of ownership, but also simplify the account management experience. This enables you to make informed decisions swiftly and efficiently.


Personalizing your Fidelity accounts through renaming allows you to create a unique and tailored financial identity that resonates with your preferences.

Choosing names that reflect your goals or values can give your accounts a sense of purpose and direction.

This personalization adds a unique touch to your financial journey and helps you stay organized and focused on your objectives.

Fidelity users have the ability to customize account names, making it easier to differentiate between various accounts and track progress more effectively.

This feature empowers users to take control of their finances and make informed decisions based on their individual needs and aspirations.


By renaming your Fidelity accounts, you can better organize and categorize your financial assets, simplifying tracking and management.

This simple yet effective step allows you to assign clear and identifiable names to each account, streamlining your financial organization process.

When each account is labeled according to its purpose or associated goals, it becomes much easier to monitor and evaluate your overall financial health. Imagine being able to quickly distinguish between various investment accounts, retirement funds, or savings plans with just a glance at their names.

This level of clarity not only saves you time but also boosts your financial efficiency, paving the way for more strategic financial decision-making.


The convenience of renaming Fidelity accounts lies in the ease of identification and navigation, streamlining your financial tasks and transactions.

By assigning personalized names to your Fidelity accounts, you can quickly differentiate between various savings, investments, or retirement funds. This not only simplifies tracking your financial portfolio but also facilitates swift access when making transfers or reviewing account details.

The clarity brought by distinct account names enhances transparency and organization in managing your finances. Custom names can reflect your financial goals or priorities, bringing a personalized touch to your Fidelity account management experience.

Are There Any Limitations to Renaming Fidelity Accounts?

Renaming Fidelity accounts offers flexibility, but there are limitations to consider. These include character restrictions and constraints based on account type.

When renaming accounts with Fidelity, it’s important to remember the 24-character limit. This means special characters like symbols or emojis may not be allowed in the new account names.

Additionally, certain account types, such as retirement or custodial accounts, may have restrictions on renaming to maintain clarity and comply with requirements. It’s helpful to be aware of these constraints to successfully rename your Fidelity accounts while following guidelines.

Limited to 25 Characters

When renaming Fidelity accounts, it’s important to keep the name under 25 characters. Going over this limit can cause technical problems and prevent the changes from being saved properly. This restriction is in place to maintain system compatibility and data integrity for all accounts.

To ensure a seamless account management process, it’s best to keep your account name concise and within the specified character count. By following this guideline, you can avoid any disruptions and unexpected errors while managing your Fidelity accounts.

Restrictions on Special Characters

Special characters such as symbols or emojis may not be permitted when renaming Fidelity accounts, as the system restricts their usage for account names.

This limitation is in place to ensure the compatibility and security of Fidelity’s account management system.

Attempting to include special characters in the account name might result in an error message or the system rejecting the name change request.

By adhering to these restrictions, users can maintain the integrity of their account information and prevent potential issues with account access or transactions.

It is advisable to stick to alphanumeric characters and avoid any symbols or emojis when updating account names within the Fidelity platform.

Cannot Rename Certain Types of Accounts

Some specific types of Fidelity accounts may not be eligible for renaming due to regulatory or operational constraints, requiring users to adhere to the predefined account naming conventions.

These limitations are essential to ensure compliance with industry regulations and maintain the integrity of the account management process.

Renaming certain account types, particularly those linked to specialized investment products or retirement savings plans, could cause confusion and hinder tracking and monitoring of transactions.

By following the prescribed naming guidelines set by Fidelity, account holders can avoid any potential complications or disruptions in the management of their accounts.

Understanding the rationale behind these limitations is crucial for maintaining the security and efficiency of financial operations within the Fidelity platform.

Start your free trial now

No credit card required

Your projects are processes, Take control of them today.