Leadpages Landing Page Builder and Campaign Template

Use this template as a guide for the creation of your Leadpages landing page.

Introduction:

Record checklist details

Build your landing page:

Choose your template

Edit the content of your page

Learn how to copy and paste pre-built content

Edit widgets

View other customization options

Set up a form:

Edit form settings

Attach a lead magnet

Create a thank-you page and edit the settings

Preview your site:

Preview your landing page

Send your landing page for review and approval

Approval:

Test, publish and promote your landing page:

Test your landing page

Publish your landing page

Create a campaign or funnel

Example: Linking an original offer landing page to an upsell offer landing page

Example: Linking an upsell landing page to thankyou pages

Create a Facebook and Instagram ad from your landing page

Ask for guidance if needed

Sources:

Related checklists:

Introduction:

Use this template as a guide for the creation of your Leadpages Website

"Leadpages helps small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and beyond!" - Leadpages

Leadpages is an online tool you can use for lead magnets, webinars, landing pages, and webpages. The main function of Leadpages is to collect email subscribers for the growth of your email list. However, Leadpages is a robust tool, and as a robust tool, it can do much more.

Your landing page can be considered the most important piece of the puzzle for any well-designed marketing campaign. Think about it, your landing page will be the first thing your visitors see. It, therefore, plays a vital role in their decision to decide to give you ago or forget about you. You get this one shot to make a killer first impression, so make it a good one.

The average landing page conversion rate fell around 2.35% in 2020. The top 25% of sites, however, had a conversion rate of 5.31% in the same year.

Increasing the number of site visitors who convert to paying customers is known as conversion rate optimization. Factors such as leaving an incentive, or emphasizing your value proposition can play a role in increasing your landing page conversion rate.

This Building a Leadpages Landing Page Campaign Template has been carefully constructed to guide you through the creation of your Landing Page campaign, implementing the best strategies for optimal conversion rates.

This template has been designed from Leadpage's Build A Landing Page help article.

How to use this checklist

Within each step of this template, you will be presented with form fields that you are required to populate with your specific data.

This checklist utilizes the following features:

Stop tasks - to ensure task order and vital tasks are completed.
Conditional logic - to adapt the template for your specific needs, avoiding unnecessary steps.
Due dates - To ensure your landing page goes live in time.
Approvals - So the landing page can be reviewed and approved by your supervisor/manager.
Role assignment - To split roles between you and your supervisor/manager as required.
Add variables - So information from a previous task can be surfaced for the completion of a later task.

Record checklist details

In this Building a Leadpages Landing Page Template, you will be presented with the following form fields for which you are required to populate with your specific data. More information for each form field type is provided via linkage to our help pages below:

Let's start by recording your business details, your details and the details of your supervisor or manager.

This is a stop task, meaning you cannot progress in this template until the required form fields are populated.

Business details

Business Name

Your details

Your Full Name

Details of Manager/Supervisor

Manager Full Name

Checklist details

Landing Page Name

To ensure your landing page goes live on-time the Checklist due date applied utilizes our dynamic due date feature. You will be notified before your landing page is due to go live.

Checklist Start Date

Landing Page Publish Due Date

Build your landing page:

Leadpages removes the need to hire designers or developers. You can create your landing page from a simple drag and drop approach.

Choose your template

The drag and drop builder is recommended over the standard (Legacy) Builder, as it offers more customization and provision of Leadpages newest features. This template, therefore, focuses on the drag and drop builder.

The first step in the creation of your landing page is choosing a template.

Follow the below steps, checking off each task in our subtask form field on completion.

1

Go to the Landing Pages tab on your account dashboard
2

Click the "View All Templates" button
3

Select the type of template you wish to work from using the drop-down menu on the left. Alternatively, you can search for a template, or browse through Leadpage's collection.

1

To preview, hover over a template's thumbnail and click "View"
2

Then click "Use this Template"
3

Name your page, then click to Start Building

Great, you are now ready to customize your template!

For more information on the different types of landing page templates read: The different types of landing page templates

Edit the content of your page

On opening your chosen template, you will notice that every template contains placeholder widgets and pre-built sections.

Make sure you consider:

1

Editing widgets
2

Re-arranging widgets
3

Deleting widgets
4

Adding new widgets for new content

The Landing page builder automatically saves as you work.

The drop-down menu applies conditional logic. Selecting yes or No will transfer you to the relevant step in this template.

Do you already have a Leadpages site, landing page, or pop-up built?

To learn how to undo edits read: Undo Edits

Learn how to copy and paste pre-built content

If you already have pre-built content in Leadpages, refer to Leadpage's Copy and Paste Sections part of the help site article Customize layouts and section styles

Edit widgets

Your page content is held within a widget. From headers to images, to buttons.

1

Click on the widget to access its settings
2

Click to edit the contents of a widget

Many widgets will contain placeholder text. Make sure you edit the widget, replacing the text with your copy.

Styling options are provided within each customizable widget. You can learn more about each widget here.

View other customization options

You may have noticed that each site template has an organized arrangement into distinct sections, columns, and rows.

You can customize each section to further edit your page.

If you change the Styles or Settings tabs in your site's builder, then these alterations will be applied to your entire landing page site.

For more information on how to further customize your site, check out the following resources:

Set up a form:

It is recommended to have at least one form widget to collect opt-ins on your page. Most pages will contain this opt-in form by default with an on-page pop-up. These next steps will run through how you can find and adjust your page's form.

Edit form settings

You will need at least one form widget to collect opt-ins on your page.

Form settings contain a lot of power! Form widget options can be used to set up everything from integrations to delivery options.

1

Look for a call-to-action (usually a button). Many templates will contain more than one call-to-action, so keep this in mind
2

Hover over the call to action and click "Edit Pop-Up" (or click your call to action, then the link icon)
3

Once you have opened the pop-up, hover over the form and click to "Edit Integrations" (or click anywhere on the form to open its settings)
4

Navigate through the three tabs - Integrations, Fields, and Actions to adjust the form settings.
5

When finished, click "Save & Close"

Multiple calls-to-action can link to the same pop-up, so any changes you make can affect multiple button or text links.

For more details, read:

Attach a lead magnet

A lead magnet is a great way to incentivize visitors to opt into your page. Giving your subscribers a good idea of the kind of content they are signing up for and increase opt-in rates by 85%.

To learn how to set up a lead magnet, read: Send a lead magnet.

Create a thank-you page and edit the settings

In the Leadpage templates, it is a default that visitors who submit a form will be directed to a generic thank-you page.

1

Make sure to build a custom landing page and do not rely on the default page

For more information on how to set up a magnet page refer to the Create a Thank You Page help site article.

Preview your site:

Preview your landing page

Before you publish your landing page, make sure to preview your site first to ensure everything is working smoothly.

Your site must look good on mobile. 52.2% of all global webpages are served on mobile phones (from 2009 - 2018).

1

Preview your page on a computer device
2

Preview your page on a tablet device
3

Preview your page on a mobile device

Send your landing page for review and approval

Before completing your landing page, your page will need to be reviewed by a second person, preferably your manager or supervisor.

A due date has been assigned to this task. This task is due 8 days before your landing page's desired publish due date.

Your manager/supervisor will have to review and approve, reject or reject with comments on your submitted landing page. The due date for this approval task is 7 days before your landing page is due to be published.

You can alter the due dates (8 days before, 7 days before, etc) as you require. Just go to Edit Template.

Using the URL is the quickest way to share your site.

You can use our email widget to communicate with your supervisor or manager that your site is ready for review.

Approval:

Send your landing page for review and approval

Will be submitted

Test, publish and promote your landing page:

Test your landing page

1

Run through your landing page once more testing links and making sure everything runs smoothly

Publish your landing page

Submitting test forms and looking over each site page before sending it out to the world is highly recommended.

1

View your landing page

Publish your landing page for test opt-ins

1

Publish you landing page for your test opt-ins

1

Test your call-to-action/s and opt-in/s

1

Go to the "update option" in the top right-hand corner of the screen
2

Select "Export All Leads"

Exporting all leads creates a speed-dial to all your test opt-ins, and you can also cross-reference it to anything you connected to make sure everything is working as it should be.

Make sure you are not screwing your analytics with your test opt-ins.

1

Go to Leadpage's main page

1

Hit analytics

1

Re-set your analytics

Once you have re-set your analytics, you should have 0 data collected.

Once your analytics are re-set to zero, you can go ahead and publish your site!

Do you have any questions regarding building a website in Leadpages?

Would you like to find out how to create a campaign or funnel from your landing pages?

Would you like to find out how to create a Instagram and Facebook ad from your landing page?

Create a campaign or funnel

Creating a campaign or funnel can help drive traffic. Follow the steps given below as they will guide you through the setup of your campaign or funnel.

1

You need to make sure pages in your campaign or funnel are published. When naming pages it is recommended that a convention is used so that you can identify what page is to be used at the correct point in the process.

In this example, an "Original Offer Page", an "Upsell Offer Page", an "Original Thank You Page" and an "Upsell Thank You Page" have been created.

Example: Linking an original offer landing page to an upsell offer landing page

The next steps will show you how you can link your original offer landing page to an Upsell offer Thank You page.

1

Go to your original offer landing page
2

Click the name of this page or go to the pencil icon

1

Find the button on your landing page that you want to link to your Upsell Offer Thank You page

In this instance, this button is currently linked to a pop-up. We want to button to link to the Upsell Offer Thank You page

1

Select "Edit Click Event"

1

Click "Remove"

1

Select "Link To A Landing Page"

1

Find the page you want to link to - in this instance it is the Upsell Offer Thank You page

1

"Update" the page

Updating the page will push the changes made to the live version of the page. Once your page has updated you can head back to your lead pages account.

Example: Linking an upsell landing page to thankyou pages

1

Go into the page that you want to link to your landing page. In this case, it is the Upsell offer page

1

You can see, in this example, the Upsell offer page has two buttons: a 30-minute call option and a 60-minute call option

In the above example, each button is presently linked to individual pop-ups. The 30-minute button directs the user to a 30-minute scheduling popup form. The 60-minute button directs the users to a 60-minute scheduling popup form (this offer is the upsell).

Looking at the 30-minute call button...

1

Go to your call to action and click "Edit pop-up" (option appears when you hover the mouse over the widget)

1

Hover mouse over the pop-up form widget, then go to "Edit integrations"
2

Go to the left-hand side of your screen and select "Actions"

1

Select the landing page you want to send the visitor to. In this instance, it is the Original Offer Thank You page

1

Save your edits

In this scenario, we will now head into the 60-minute call popup...

1

Select "Edit Pop-Up"
2

In this instance, the popup is a checkout widget form as the user has to pay for the 60-minute service. We want the Upsell Thank You page to be linked to this form when we go to "Edit Checkout".

1

Go to "Actions" on the left-hand side of the screen

1

Select the landing page you want to link to. In this case, it is the Upsell Offer Thank You page

1

Save and close, and update page
2

Make sure to preview the changes you have made and test to ensure everything is running smoothly

Create a Facebook and Instagram ad from your landing page

Creating a Facebook Ad

Creating a Facebook ad is a great way to drive traffic a campaign or funnel you have created.

1

To the right of your published landing page there is a F symbol. Clicking this will allow you to create a Facebook ad.

1

Click "Create Facebook Ad" from your list of pages or within the builder
2

When prompted, select your Facebook Page and then click "continue"
3

Review your ad and customize your content, budget and audience so that it fits your business needs
4

When ready, click "Promote" to launch your ad