If you run a website for a purpose, like a website or blog (see also: how to set up your company blog in 5 min), where the purpose is to drive more sales or educate your customers, ultimately resulting in higher profits, you MUST be focused on capturing leads for your website.
DHL has just pulled off an awesome growth hack.
They created large packages covered in a substance that when cooled, turns black, then gradually returns to its original colors at room temperature.
The packages original color were bright yellow, with a large red headline that read “DHL is Faster”.
They then had couriers from rival companies pick up the packages and deliver them to hard to find addresses.
