The following is a guest post from Forster Perelsztejn. As content marketer, Forster gathers sales data at Prospect.io in order to deliver powerful and insightful advice to salespeople. Check out his Top 10 Cold Email Templates Based on 3,327,652 Emails Sent! and connect with him on LinkedIn.
An essential part of my job at Prospect.io is to help customers craft cold emails that actually get replies. Why is that? Because cold email brings business in!
Yet, you’d be surprised at how many of those emails are poorly written. Most of the ones I get are a cringefest even though they were sent by professional salespeople. For that reason, I feel it’s essential to spread the word about cold email best practices.
Use this 10-point checklist below to optimize your sales emails to make it more likely you’ll get results. After all, only around 1.7% of cold emails get a reply…