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Value Statement: Defining the Heart of Your Company

value statement

A value statement isn’t some kind of jargon speak for “what we think matters”. It’s a statement of what your company is, what it stands for, and what everyone can expect from it.

It’s the “soul” of your team.

Culture is living values.

Values are written words, and your culture is how you actually live [them].” – Jeff LawsonArticulating Company Values & Living Them Authentically: Jeff Lawson

Whether you need to unite your team around a core set of ideals, show potential recruits what to expect and how to act or resonate with your core audience, these values are an essential part of any coherent company. Without defining them everyone will be working on their own assumptions.

So, how do you create a value statement that’s effective, concise, direct and, most importantly, accurately reflects your company?

To answer that, let’s dive straight in.

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How to Write a Cold Email: 10-Point Checklist for Sales Emails That Convert

The following is a guest post from Forster Perelsztejn. As content marketer, Forster gathers sales data at Prospect.io in order to deliver powerful and insightful advice to salespeople. Check out his Top 10 Cold Email Templates Based on 3,327,652 Emails Sent! and connect with him on LinkedIn.

An essential part of my job at Prospect.io is to help customers craft cold emails that actually get replies. Why is that? Because cold email brings business in!

Yet, you’d be surprised at how many of those emails are poorly written. Most of the ones I get are a cringefest even though they were sent by professional salespeople. For that reason, I feel it’s essential to spread the word about cold email best practices.

Use this 10-point checklist below to optimize your sales emails to make it more likely you’ll get results. After all, only around 1.7% of cold emails get a reply…

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How to Find Email Addresses with 92% Accuracy – 9 Email Lookup Tools Tested

find email addresses - header

We need to find email addresses for the launch in 2 weeks – about 400 should do.

Damn…

Nobody likes to hear that the next week of their time will be spent researching, selecting, and verifying hundreds of email addresses. It’s boring enough to make you complacent, but any mistakes are costly.

In other words, it’s one of the tedious marketing processes which we all love to hate.

After all, 400 emails are no good if they’re all blocked by spam filters.

find email address - spam gif

I knew there had to be a better way than Googling the target audience, so I tested 9 email lookup tools and managed to find one with 92% accuracy.

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How to Update Billing Information in Process Street

Updating your Billing Information is a Simple 2 Step Process

Step 1

Select the “Organization Settings” icon next to your Organization name in the top left of the screen. Then select the “Edit Organization Settings” option.
Edit Organization Settings 1

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