An Expert’s System to Manage Facebook Ad Campaigns

In this episode of Business Systems Explored, we talk to Armando Biondi, CEO of AdEspresso.

If you’ve ever ran a quick Facebook campaign to test the water, you know what a shot in the dark it can be. It’s likely that your first tentative campaign will have a stupidly high CPC, and eventually do nothing…

But that’s why you shouldn’t stop just yet. Facebook’s ad revenue is over $18 billion, so they’re certainly doing something right.
And, whether you’re selling to consumers or businesses, there’s a right and a wrong way to do it.

Listen to this episode — it’s an in-depth interview with a PPC genius ready to show everything he knows about Facebook advertising.

Links to listen

• Listen on iTunes (iOS)
• Stitcher (Android)
• Listen on Business Systems Explored website

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Quote to tweet:

“Facebook is becoming the place to be for advertisers, and overtaking Google” (tweet this)

Show notes:

• How to take advantage of Facebook’s domination over the ad market
• The systems behind an effective Facebook advertising campaign
• Why Facebook ads are so interesting right now
• Facebook’s targeting system explained
• How you should approach Facebook’s ad system vs. Google’s
• The kinds of companies that need to use Facebook marketing
• Using the reason people go to Facebook to inform better ads
• Using Facebook to get on your prospect’s minds
• The most successful Facebook ad campaigns
• Where to direct your ad clicks
• Lead nurturing via Facebook
• A quick guide to Facebook retargeting, and when you should do it
• Using Facebook’s dynamic product ads
• Why Facebook ads put the company in a strange position
• How to use the Facebook pixel for cart abandonment
• Facebook advertising tools you need to try
• Why companies fail with Facebook advertising
• Maximizing Facebook ROI
• The best resources for Facebook adversing
• Building a system for testing Facebook ads
• The dangers of poorly designed landing pages
• The most important thing you need to do before you start Facebook advertising
• What is a good cost-per-click?
• Accounting for the curiosities of how Facebook works
• The best product for building and testing your landing page for ads
• The wrong things people test, and the highest impact tests you can run
• Combating banner blindness
• Working out whether Facebook is even giving you anything back
• The way the smartest marketers run ads
• Understanding your Facebook ad campaign reports
• Integrating your ad data with apps
• How to not gamble on Facebook ads

Tools & mentions:

• Facebook Dynamic Product Ads: https://www.facebook.com/business/a/online-sales/dynamic-product-ads
• The Facebook Blueprint: https://www.facebook.com/blueprint
• AdEspresso: https://adespresso.com/
• Social Media Examiner: http://www.socialmediaexaminer.com/
• Social Tools: https://www.socialtools.me/en

Contact:

• @armandobiondi
• AdEspresso: https://adespresso.com/