The Mindshare Collaborative case study is an example of how a health and wellness business community used Process Street to create repeatable training, onboarding, growth, and operating workflows. Mindshare now operates as the Health Business Growth Collective.
This customer story shows how a shared process system helped Mindshare members document work once, train teams consistently, and scale client delivery with greater confidence.
The Mindshare Collaborative story
Mindshare Collaborative was founded by JJ Virgin, a bestselling author, celebrity nutrition expert, and Fitness Hall of Famer. The community brought physicians, nurses, nutritionists, and other health and wellness experts together to collaborate, build stronger brands, and grow their businesses.
The organization now operates as The Health Business Growth Collective. Its current community page reports that members have received more than $70 million in book advances. The customer experiences in this case study reflect Mindshare Collaborative and its members at the time of the original interviews.
“[Mindshare] has allowed me to create a successful funnel that converts so that I can launch a six-figure course in the middle of a pandemic and donate nearly $55k to No Kid Hungry and World Central Kitchen.”
Elisa Song, CEO of Healthy Kids Happy Kids
Mindshare community insights and expertise helped health and wellness specialists attract media, publishing, and audience opportunities. Members included bestselling authors such as diet specialist Dr. Kellyann and naturopathic physician Dr. Christianson. Process Street supported the operating systems behind that work.
Mindshare used Process Street for:
- Training workflows
- Growth playbooks
- Standard operating procedures
- Employee onboarding
- Knowledge management
Mindshare’s clients benefited from implementing Process Street by:
- Gaining access to a carefully configured Process Street account with specialist workflows
- Creating consistency in service delivery for their clients
- Improving process control as their operations expanded
- Streamlining employee and client onboarding
- Delivering repeatable training resources and handbooks
Challenge
Mindshare’s challenge was to help community members grow their businesses while preserving the quality of the health and wellness services they specialized in. Growth made informal work harder to sustain: duplicated effort, inconsistent delivery, and staff turnover could all weaken the client experience.
A common pain point was not having clear, standardized ways of operating. A process management app gives a growing team one place to document recurring work, assign responsibility, and keep execution visible.
“If there’s one thing that any business that wants to scale and grow must do, it’s to write down its processes so employees (new or old) can step in and execute the right tasks, in the right way, and at the right time.”
Helping clients grow their business with Process Street
Mindshare addressed those challenges by providing Process Street workflows to its community. The workflows helped clients set up and improve recurring work, including growth playbooks, training processes, employee onboarding procedures, and other documented operating routines.
For Dr. Alan Hopkins, founder of YourLabwork, process standardization brought consistency as his internal team expanded.
“Teaching [new employees] is made so much easier. We document the tasks one time in Process Street and then say hey, go back to Process Street and log in.”
Dr. Alan Hopkins, YourLabwork
Dr. Fiona McCulloch, founder of White Lotus Clinic Integrated Medicine, used workflow documentation to create consistency in employee onboarding.
“Process Street has really helped us because we now have solid processes in place so if a staff member was to leave the company we have a great way for the new staff member to learn the exact way to do things. They can refer to that over and over again using Process Street.”
Dr. Fiona McCulloch, White Lotus Clinic Integrated Medicine
Results
“Process equals freedom.”
Mindshare Collaborative
Process Street gave Mindshare a centralized place to deliver operational content to clients. Once a process was documented, Mindshare could share a workflow run link so a client could start the right workflow without searching through disconnected documents.
For Dan Russell, then-CEO of Vivid Labs, using Process Street improved consistency and gave the team more confidence to scale.
“Having Process Street in place allows us to produce consistent results for our clients. With these consistent results, we can then continue to scale and we get great feedback from our clients. We can renew contracts, we can go after bigger projects, so having that consistency in our operations gives us the confidence and the ability to scale.”
Dan Russell, then-CEO of Vivid Labs
Mindshare clients also used Process Street for practical operating work across marketing, hiring, training, and client delivery.
“[We use Process Street to teach employees] how to create a webinar, how to do a Facebook Live, hiring, creating a Zoom call, how to create a teamwork task.”
Dr. Ritamarie Loscalzo, founder of the Institute of Nutritional Endocrinology
Today, Process Street is one Compliance Operations Platform. Docs provides a governed home for procedures, Ops turns those procedures into assigned and auditable workflows, and built-in AI helps teams monitor execution and improve operations in the same product.
Taking it to the next level
At the time of the interviews, Mindshare planned to produce more content for its community and enroll more health and wellness experts into its system. That meant expanding the library of Process Street workflows members could use to strengthen their operations.
Each Mindshare client also received dedicated onboarding support. Process Street provided a practical place for that training to live, so clients could return to the same instructions and workflows as their teams grew.
The customer story shows how a community can turn expert guidance into repeatable execution. Members did not have to rebuild their operating approach from scratch every time they hired, launched an offer, or served a new client. They could start with a shared playbook, adapt it to their business, and keep improving it through use.
Frequently asked questions about the Mindshare case study
What did Mindshare Collaborative use Process Street for?
Mindshare used Process Street for training workflows, growth playbooks, standard operating procedures, employee onboarding, and knowledge management.
How did Process Street help Mindshare clients grow?
Documented workflows made service delivery and employee training more consistent. Clients could reuse the same process, assign work clearly, and teach new team members without rebuilding instructions each time.
Is Mindshare Collaborative still operating under that name?
The organization now operates as The Health Business Growth Collective. This page preserves the Mindshare Collaborative name for the historical customer story.
Book a Process Street demo to see how governed procedures, assigned workflows, approvals, automation, and built-in AI can support repeatable operations.