This is a guest post from Stella Lincoln who works as a Business Executive at Academist Help. She is a passionate blogger and owns the blog Educator House. Lincoln has many years of experience in digital marketing and specializes in search engine optimization (SEO).

In this era of globalization and digitization, marketing takes many forms. We at Process Street recommend one marketing strategy: Make sure you strongly focus on email marketing, or more specifically, your email conversion rates.

Why?

Email marketing is a successful strategy. Done correctly it can bring in the highest Return On Investment (ROI) relative to other marketing channels. Email marketing offers a return of 30x your initial investment.

Wow.

But let me emphasize, such a high ROI is only possible if you get your email marketing right.

How do you get your email marketing strategy right?

One aspect is through email Conversion Rate Optimization (CRO).

Through intuition, I am guessing you are ready to optimize your email conversion rates – after all, you came here. Well, reader, you can use this article as your top-tip list for all things CR and email optimization.

In this article, we give you our 12 top ranking tips to optimize your email conversion rates. You can click on the relevant subheaders below to jump to that given section. Alternatively, scroll down and read all we have to say.

• Optimize your email conversion rates: CRO meaning
• Optimize your email conversion rates: Email optimization and why it is is important
• Optimize your email conversion rate with these conversion rate optimization best practices
• Use Process Street to optimize your email conversion rates

Let’s get started!
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In the words of Jean Rostand, a French Biologist, and Philosopher:

“The obligation to endure gives us the right to know” – Jean Rostand, Silent Spring

Greenwashing, as a marketing tactic, thwarts our right to know as consumers. Unfortunately for us, 98% of green-labeled products are greenwashed.

Greenwashing is unethical. Greenwashing is risky. Greenwashing needs to be prevented.

You can think of this Process Street article as an antidote to greenwash. We give you the information you need to identify and stop greenwash in its tracks. We do this because greenwash is not good for you as a consumer, and it is not good for you as a business owner or employee.

Like Rostand, we at Process Street believe everybody has a right to know how green the products and services they purchase are. In this article, we provide information that will give you back this right where greenwash blots it out.

Paint strippers at the ready, it’s time to peel away the dross. Click on the relevant subheaders below to jump to that section. Alternatively, scroll down to read all we have to say.

• Greenwashing: Greenwashing definition
• Sustainability templates to help you create a more sustainable business
• Environmentalism: Fashion or passion?
• Greenwashing: A troubling evolution in the corporate world
• Greenwashing examples
• Greenwashing: You have to spot it to stop it
• Greenwash: Green companies and how you can be one

Let’s jump right to it!
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82% of companies are still spending billions on remaining paper-based companies, with 1/3 upping their paper usage in recent years.

Why, oh why are businesses still relying on a technology that was invented around 100BC when we have entered an era of artificial intelligence, 3D printing, and digitized documentation?

If you want effective Enterprise Document Management (EDM) strategies, you need to scrap the paper and go paperless.

A bold statement, but a statement that is not unfounded.

• Paper is costly – costing an average of ~$8 billion annually in management.
• Paper is wasteful – paper usage does not support the global paradigm shift towards vital sustainability efforts.
• Paper is difficult to manage – workers spend almost half their time looking for information stored in paper documents.

What you need are digitized methods to store important business information. What you need is an electronic way to manage this.

What you need is a digitized Enterprise Document Management system, and we at Process Street are here to help.

Find out what Enterprise Document Management is, and why Electronic Document Management Systems (EDMS’s) serve as good EDM tools. We present to you our top 5 EDMS tools which you can use alongside Process Street for ultimate document control.

Ready to terminate your paper towers? Click on the relevant subheaders below to jump to that section, alternatively scroll down to read all we at Process Street have to say about digital Enterprise Document Management systems.

• What is Enterprise Document Management (EDM)?
• Enterprise Document Management (EDM): The document management system you need to use and why
• Electronic Document Management System (EDMS): A 3-stepped process for document control
• Our Top 5 EDMS tools
• Process Street: Optimizing your internal workflows
• Enterprise Document Management: Audit your EDMS with Process Street
• Process Street: The ultimate EDMS counterpart

Let’s get started!
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This is a guest post by Nandini Sharma, an Assistant Marketing Manager at ProofHub – a leading collaboration software. With years of experience in marketing, she has found some amazing ways to reach a large audience and create a connection.

Boosting team morale and productivity could be considered as the number 1 goal for every project manager.

The term team management isn’t just about allocating tasks to be checked off by your team before the end of the day. Key factors that contribute to the concept of effective team management are teamwork, collaboration, and recognition. Without them, a company’s overall performance is at risk. This is where team management tools come into play.

Unfortunately, no matter how hard a project manager tries or how many expensive tools she/he invests in, something or someone is often left behind. And here in-lies our problem…

…and where there is a business-related problem, there is a Process Street solution.

You see, not all team management tools are meant for you. Without the right approach and the right tool, your chances of keeping each team member productive and satisfied, are next to impossible.

You need to find a tool that works best for you and your team and you need to find it soon.

In this article, we will explain the importance of effective team management. We will then present you with our 14 top team management tools so that you can find the right one for you.

Click on the relevant subheader below to jump to that section. Alternatively, scroll down to find the information you need to evaluate the best team management tool for you.

• Team management: What it is and why it is important
• Team management tools: What are they?
• Team management tools: Our top 14
• Superpowered team management processes with Process Street

We’ll start with the basics of team management.
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It’s 9:00 am.

I grab my morning coffee.

Boot-up my laptop and join the 1 billion others logging into Google Drive today.

Gmail, Google Calendar, Google Docs; it’s all there.

I go straight to my Google Docs templates folder. As a content writer for Process Street, these templates include planning templates, review templates, and templates designed to record my research.

Suffice to say, as a content writer my Google Docs templates are the veritable pillars of my content creation process.

Oh, thank you, Google Docs templates…

But that’s not all there is to it.

Despite the wealth of convenience my Google Docs templates allow me, I wouldn’t be half the writer I am today if it wasn’t for Process Street.

What I mean to say is, I’ve built up an extremely efficient writing process that combines the convenient templates of Google Docs (via Google Drive) and the clear processes and convenient automation of Process Street.

By integrating Process Street + Google Drive into a simple, repeatable process for content creation, I know I can work productively and consistently meet my content writer duties.

For me…

Process Street + Google Drive = Success

…and in this article, I will show you how you can recreate my process, and build your own streamlined automations.

Click on the subheader below to jump to the relevant section. Alternatively read all and take a well-deserved moment to learn how to improve and refine your business processes.

• What is a Google Docs template?
• Google Docs templates: How to use Google Docs
• Google Docs templates: The benefits of Google Docs
• Integrate Process Street with Google Docs for an all-in-one collaborative and productive process
• 50 Google Docs templates
• Integrate Process Street + Google Docs to run smooth and efficient processes

Let’s get started!
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96% of companies had a form of process documentation in 2015.

Were you one of them?

What about today? Do you document your processes?

Is business process documentation still a popular approach?

These were the questions we at Process Street wanted to find the answers to. We asked top business experts from around the globe: How important is business process documentation for running a business?

In this article, we present to you our never-before-seen findings.

We successfully deciphered trends of the business process documentation market and determined the reasons for these trends. I recommend that you take the time to read all we have to say about business process documentation, but if you’re pushed for time, you can access the relevant section from the links provided below:

• Business process documentation: What is business process documentation?
• Business process documentation: Do you implement business process documentation in your business?
• Have you had an instance in your business that pushed you to start implementing process documentation?
• Business process documentation: How important do you think it is to document your business’s processes, and why or why not?
• How to use Process Street to document your business processes

Shall we get started?

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$22 trillion.

That was the cost of the financial crisis to the U.S. economy. This created a less than ideal environment for any business to survive in. The period saw 200,000 small businesses vanish into a black hole of recession, engulfing 3 million jobs down with them.

I have said it before, and I will say it again: The 2008 U.S. financial crisis and the devastation it brought was the result of audit process failures. This has been concluded by The Financial Crisis Inquiry Commission (FCIC).

Like the FCIC, we at Process Street understand the importance of following a set audit process. Not doing so can bring devastating consequences on all scales. To country economics, right down to small businesses.

In this article, we will:

• Define the term audit process
• Explain why it is important to follow a set audit process
• Outline an audit process followed by professional auditors
• Show how you can implement this set audit process into your business for free

Read this article and action the advice we give. By doing so you will be protected from common audit process pitfalls and the resulting cataclysmic consequences. You can click on the relevant links below to jump the section of your choosing:

• A definition for audit process
• Audit process: Internal vs external audits
• Audit process: Why are audit processes needed?
• Audit process: The audit process done right
• Audit process: The auditing process
• Audit process: Why do auditors follow a set process?
• Preserve your audit process using Process Street

Alternatively, take the time to read all we, at Process Street, have to say.

Shall we get started?

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This is a guest post by Sarabeth Lewis, a freelance SaaS copywriter and UX writer based in Austin, Texas. Lewis regularly writes for AppSumo, a team of amazing folks who run insane lifetime deals on the best software tools in the world… while eating an impressive number of tacos.

Email. What a blessing (and a curse).

If you’re anything like me, you’ve let your inbox get away with far too many shenanigans. You want to take back control and organize your Gmail. But how?

At Process Street we understand that email is ubiquitous for working professionals. Despite its ubiquitous use, many complain email has a central flaw: a tendency to become your to-do list.

Am I wrong?

This usually occurs passively, inadvertently causing you to lose control of your own time.

When your day is commandeered by your inbox, it means that other people are controlling your calendar.

In this article, you will find out how to take back control and organize your Gmail. Click on the links below to jump to the relevant section, or scroll down to keep reading.

• Organize Gmail: Remove email distractions
• Organize Gmail: How to obtain inbox zero
• Organize Gmail with Kelly’s Gmail system, our 9 step process
• Organize Gmail: 2 more (optional) Gmail tips
• Organize your Gmail with Process Street
• Organize Gmail: Take it one step further with an automated email

Let’s get started.

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70% of all businesses fail within the first 10 years.

Business owners reading this: for every ten of you, 7 will fold.

Despite that morbid start, I begin this Process Street article looking at the operational audit. I will demonstrate how using an operational audit can refine, improve, and evolve your business operations, setting you up for business prosperity. Wouldn’t it be nice to alter the above stat to 100% business success?

A tall order but, as the Westlife song goes, Nothing is impossible – apologies if you are not a Westlife fan. I believe that optimized operational audits play a significant role in driving business success. In this article, I will explain why. You will also find out:

1. What an operational audit is
2. The benefits operational audits bring to Business
3. Operational audit best practices
4. How you can implement internal operational audits with Process Street. These will be recurring processes within your business

To jump to the relevant section, click on the links below. Alternatively, scroll down and read all to become an expert in the auditing world.

• Operational audit: What is an operational audit?
• Operational audit: What do operational auditors do?
• Operational audit: Best practices used by the experts
• Integrating operational audit best practices into your internal operational audit process
• Operational audit: Why you should use an audit checklist to conduct your internal operational audit
• Use Process Street and our audit checklists to conduct your internal operational audit

Let’s get started!

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“I am very happy tonight to be a member of this company and to feel that I have had and will continue to have, the support of such an able organization“. IBM, Quintessential Quotes

Isn’t this something you would want to hear your team say?

IBM has a refined hiring process. Employees are the best fit, fully trained and engaged within their role. By getting recruitment processes and employee onboarding processes right, IBM is happy and IBM’s employees are happy.

Like IBM, we at Process Street believe it is critical to get your hiring process right. This is why we give you every new hire checklist you will ever need, to perfect your recruitment and employee onboarding processes.

Given that 46% of newly-hired employees fail within the first 18 months, there is no doubt that a polished hiring process is what you need, to hire, train and keep your best team.

In this article, we have split the hiring process into two steps, for ease and simplicity:

1. Step one: Recruitment
2. Step two: Employee onboarding

Our new hire checklists are specifically adapted to cover recruitment and employee onboarding processes.

With our new hire checklists, your team will be singing your praises.

Shall we get started?

Click on the link below to jump to the relevant sections. Or for a full overview of our new hire checklists, scroll down.

• You key new hire checklists
• What is a new hire checklist?
• Our recruitment processes for your new hire
• Our employee onboarding processes for your new hire
• Why your hiring process matters: Real-world examples of new hire processes gone wrong
• Our hiring process for your new hire checklists
• Use Process Street and our new hire checklists today

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