All posts in SaaS

The Must Have Social Media Management Tool for Any Business

Social Media ManagementView Full SizeImage Credit

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Social Media is Powerful

Social Media is a powerful marketing tool for all businesses. It’s cheap, has a far reach and opens up engagement with customers. But this is nothing new, we’ve all seen the explosive growth in social media and we know its an essential part of our web strategy.

If you don’t believe me, take a look at the graph below extracted from a Search Engine Journal infographic.

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Freemium vs Free Trial – Why we Ditched our Free Plan

Freemium vs Free Trial

A few days ago we silently changed Process Street’s pricing model for all new users from freemium to a 30-day free trial. At the same time, we increased the price on all of our plans except the entry 10 user plan (now Premium 10). Today, we announced to our users that we’re no longer offering the free plan and that everyone who is currently using the free plan will be switched to a 30 day trial of our Premium 10 plan.

During the trial, users have complete, unhindered access to test Process Street. They can create as many templates, team’s and jobs as they want, plus upgrade to any of the plans free of charge. At the end of the 30 days, they must decide if they want to continue using the product as a paid user or not.

All of our paying customers on plans larger than 10 users, will remain on their current plan with no changes unless they choose to upgrade/downgrade, in which case they’ll be moved to the new pricing model.

In this post, I’ll explain why we chose to change from freemium to free trial.

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Google Apps vs Microsoft Office 365 — The Best Productivity Suite for Business

Office 365 vs Google Apps

A productivity suite covers all of your basic needs such as email, calendar, documents and shared file storage and is the core of all the business apps on the cloud.

There are two major players in this space: Google Apps and Microsoft Office 365.

While we might all have our current preferences and lean towards Google or Microsoft for our products, bear with me here because it’s not so crystal clear. If you have never used one of these two tools before, you’re in for a pleasant surprise. In this article, I’m going to compare Google Apps vs Microsoft Office 365 to show you which is the best suite of tools for your business and personal productivity.

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The Best CRM for Small Businesses (Cloud / SaaS)

SMB CRM

[ Download our Free Ebook ] – Click here to download our free 111 page ebook on “How to automate the tasks you hate at work using Zapier“.

Most growing businesses will need a CRM (Customer Relationship Management) system at some point in their lives. Taking care of your customers is one of the most important tasks for any business, and a CRM used well is a surefire way to improve this experience.

But how do you know what CRM to use? There are hundreds of products out there with different features and price points that can be confusing for any SMB looking to get started. And if you make the wrong decision from the get go, it can be time consuming and costly to make the change down the line.

As a user of many different CRMs I have some insight into this problem, but if you’re looking for a clean cut answer, I’m sorry to say there just isn’t one…

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