If you want to see app virality up close, sign up for Trello and Asana and pay attention to what each product asks you to do next. Both grew to millions of users on the same insight: the fastest way to grow is to make the product spread by itself, from one person to a whole company, with almost no marketing in between.

These two apps are built for virality because they are most useful when teams collaborate around them. A task board is boring alone and powerful shared, so their product teams put the real effort into getting each new user to pull the rest of their organization in. Here is how that works, and why the same playbook still drives product-led growth today.

Continue Reading

A B2B SaaS application is cloud software built for teams and organizations rather than individual consumers. The strongest products do more than deliver a useful feature: they connect to the rest of the business, travel with the user, support safe change, and give administrators control over data, access, and outcomes.

This article was originally contributed by Andy Mura, an inbound marketer, entrepreneur, speaker, and SaaS enthusiast.

Continue Reading

Hello, and welcome readers to the experience economy.

Take my hand and I’ll guide you to a place of psychic gratification. Feel your senses tingle, and your attention sharpen. You’re entering a new chapter of customer success , one that’s immersive and marks the next economic stage.

For organizations, updating prices can feel like public surgery: everyone notices, and almost nobody wants to talk about it. But pricing is too important to leave in a taboo box.

The Process Street pricing team shared five mind-blowing lessons from working on our SaaS price model: pricing is a never-ending process, pricing is about perception, yearly beats monthly more often than it first appears, customer value matters more than competitor copying, and the whole team needs to be involved.

Customer retention tools help SaaS teams spot churn risk before renewal, bring inactive users back into the product, recover failed payments, and turn support issues into moments that keep customers loyal. These are the customer retention tools every SaaS company should know because they turn scattered warning signs into clear action.

The strongest retention stack is not one app. It is a set of connected systems for lifecycle messaging, subscription billing, customer health, support recovery, and repeatable customer success workflows. Together, those systems help teams acquire and retain loyal customers without relying only on new promotions or free trials.

Guest post by Nathan Sykes. Nathan is the founder of Finding an Outlet, a site dedicated to B2B IT news and trends.

SaaS companies live in a regulated market even when they do not think of themselves as regulated companies. A subscription product can create tax obligations in dozens of jurisdictions, carry customer data across borders, trigger customer audit requirements, and expose the provider to privacy, security, accessibility, and sector-specific rules.

Continue Reading

This article was originally contributed by Shayla Price.

SaaS customer experience is the full path a customer takes from the first promise to the renewal decision. It includes the content they read, the support they receive, the community they trust, and the operational follow through that proves your product is worth keeping.

Every 28 days, a lovely Hermes delivery-person brings a crate of the world’s finest craft beer to my house.

But if it were up to me, I wouldn’t receive these beer boxes at all.

Continue Reading

This is a guest post from Emil Kristensen, CMO and co-founder of Sleeknote: a company that helps e-commerce brands engage their site visitors, without hurting the user experience.

Personalized marketing means using what you know about a customer, their role, source, behavior, stage, and intent, to make the next message or experience more useful. For SaaS teams, that matters because the sale is not a one-time event. It is a lifecycle of signup, activation, adoption, expansion, renewal, and support.

Continue Reading

Landing page best practices are the conversion rules that keep a page focused on one visitor, one promise, and one action.

This guide covers 15 practical ways to improve landing page conversion rates, from CTA clarity and social proof to forms, page speed, message match, and testing.

Continue Reading