How to Start a Podcast and Get 1,400,000 Downloads: Jon Nastor Explains, from Recording to Promoting

In this episode of the Business Systems Explored podcast, we talk to Hack the Entrepreneur’s Jon Nastor about starting a podcast and getting 1,400,000 downloads. 


Podcaster Jon Nastor has been host of Hack the Entrepreneur (HTE) since 2015, and between then and now his podcast has quickly become a runaway success.

From a few tentative early episodes to 1.4 million downloads, HTE has exploded. How did Jon do it?

In this episode, we find out the processes behind the man who manages to put out 4 podcast episodes every week. Jon shares with us how his podcast grew so quickly he was forced to create systems, and how he got over what Seth Godin calls ‘the dip’ — a rapid decline in listenership.

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Links to listen

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“Every month I 10x’d my podcast audience.” (tweet this)

Show notes

  • How Jon creates 4 podcasts a week
  • Being unique when everyone’s talking about the same strategies and tactics
  • How Jon got his podcasts marketed for free through the Rainmaker network
  • Launching a side-business off of a podcast
  • Why not creating processes will make your audience hate you
  • Jon’s journey to 100,000 monthly downloads
  • Pushing through ‘the dip’ when everything goes wrong
  • How soon to start looking for a sponsor
  • How choosing to not edit the podcast boosted downloads
  • Why Jon Nastor’s podcasts sound like natural conversations
  • Setting up a template to quickly produce podcasts
  • The exact production process Jon uses with his team
  • What a VA can do for your podcast
  • How quickly Jon expects his editor and VA to work on an episode
  • Getting 1 week ahead even when you’re doing 4 podcasts a week
  • How to properly promote your podcast with blog posts
  • Using a canonical link to make sure you don’t get screwed while syndicating content
  • Writing a transcript for your podcast
  • Repacking your podcasts as a book
  • The best ways to repurpose your podcast content to get a bigger audience
  • Jon’s content promotion process for podcasting
  • The platform that drives 80% of Jon’s traffic
  • A step-by-step process for promoting your podcast
  • The booking process Jon uses to schedule guest spots
  • The one guest Jon would love to have on HTE that seems impossible to close
  • How Jon learned to write a book from scratch
  • Interesting uses for post-it notes
  • The only way Jon will use to write a book out of podcast episodes
  • The one key tool at the heart of Jon’s content creation process

Show links



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Vinay Patankar

CEO and Co-Founder of Process Street. Sign-up for his free systems masterclass or find him on Twitter and LinkedIn.



As an avid podcaster listener and fellow podcaster (since 2006), I will listen to your new podcast. I saw the virtual assistant service, power by artificial intelligence, listened in the show notes. Amy at, has helped me scheduling and booking guests for my podcast for some time now.

I am curious to learn about the “non-editing” piece of advice and how to foster a conversation in a natural way. Personally, I want to edit as little as possible and don’t spend too much time on post production. I am interested to hear your feedback on my latest episode of EGO NetCast, having a conversation with Jon Ferrara of Nimble.

Haha, you forgot to the leave a link to the actual episode!
Sounds like it would be an interesting episode. You should have a link to it, or post the actual audio here in your blog post. My specialty is in the area of audio engineering, and production. How do you think that plays into audience growth?

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