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5 Marketing Experiments We Tried: The Winners, The Losers, and The Useless

One big thing that startups do differently to big companies is experimentation.

In reaction to the old corporate methods, startups are less like finely tuned money machines, and more like laboratories. That’s partly because of the culture of innovation, and partly because startups have less to lose by running a wrong experiment, but everything to gain if it is a success.

At Process Street, we’ve had our fair share of surprisingly positive experiments, as well as ones that were totally useless.

The more data you evaluate from other company’s experiences, the better you’ll get at running your own tests. So, in the spirit of experimentation and innovation, I’ve decided to share some of our A/B tests with you.

In this post, I’ll write up some of our experimentation results and then explore in-depth how to track and implement your own experiments so you can start improving conversions.

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Productivity vs Efficiency: How to Analyze the Performance of Anything

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Productivity vs efficiency; which do you think is more important?

A colleague asked me this the other day and I had to catch myself, because my initial response was:

Aren’t they the same thing?

That’s the problem – the words have become so overused and confused that they are almost taken to mean the exact same thing in casual conversation. There are, however, key differences between the two that you should know in order to correctly analyze the performance of something.

Simply put, productivity measures output over time whereas efficiency measures input versus output. Together they can tell you how quickly something is completed, the resources it takes to get there, and (through analysis) whether the whole thing is worth your investment.

There are also dangers associated with these metrics. For example, I tried to spend an hour every night working on one of many projects. Monday was playing guitar, Tuesday was physical drawing, Wednesday game development, Thursday digital drawing, Friday playing piano, and the weekend dealer’s choice.

Not only did I give up within a week and a half, but I couldn’t muster the motivation to do any work on any of my projects for weeks following. It doesn’t matter if you’re using the best productivity apps around; when you’re using productivity and efficiency as your goal, rather than the method to reach it, something will inevitably break underneath you.

productivity vs efficiency - inktober

So, in this post I’ll go through:

  • What productivity is
  • The pros and cons of productivity as a metric
  • What efficiency is
  • The pros and cons of efficiency as a metric
  • When to use each of them
  • The problems and dangers of both

It’s time to analyze performance and improve your workflows without all the meaningless jargon. Let’s get started.

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How Toyota Saved Children’s Lives with Process Implementation

process implementation toyota headerWhat connects a 75% drop in infection rates, a 48% increase in home rebuilding speeds, and an extra 400 hungry families receiving the supplies they need to get by?

Have you guessed yet?

That’s right. Effective process analysis and implementation. Specifically, the Toyota Production System process analysis and implementation.

In this article, we’re going to look at some of the heartwarming success stories of process implementation carried out by the Toyota team.

The human side of organizational systems demonstrate the importance and effectiveness of learning and understanding how to create continuous improvement in your processes.

Throughout these examples we’ll see a number of key Toyota concepts employed and how they worked in practice:

  • genchi genbutu – to “go and see”, to embed yourself in the system and observe,
  • kaizen – to employ ideas of continual improvement, making small iterative changes,
  • muda – to identify waste, and to recognize that what constitutes waste is contingent on your situation.

From disaster relief to pediatric hospitals, the benefits of strong process analysis are clear for all to see.

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12 Inspection Checklists to Maximize Safety in the Workplace

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In industries all across the globe there are countless people whose responsibility it is to preserve the safety of others.

This template pack is geared to make the lives of those people easier.

Our collection of Process Street inspection checklists make sure to cover inspections of all different varieties within a range of industries.

Some of our checklists are geared toward adherence with specific regulations while others are more generally purposed, promoting best practices.

Each checklist is built to be dynamic, interactive, and 100% editable.  All data entered into the checklists is stored in a table format within the template overview section to be reviewed later or exported.

Either select the checklist you wish to use from the list of quicklinks below, or scroll through the whole pack to read a little about each one.

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8 IT Security Processes to Protect and Manage Company Data

IT security templatesAccording to the Computer Crime and Intellectual Property Section (CCIPS) more than 4,000 ransomware attacks have occurred every day since the beginning of 2016.

This represents a 300% increase on 2015.

Cybercrime is on the rise and it will continue. In May 2017 the British National Health Service was in crisis after an attack stole extensive patient data and held the NHS systems hostage.

However, this attack like many others was not just down to elite hackers breaking through technological walls. Like most attacks, the root cause was human error. The NHS had not updated its Windows XP after security patches stopped being released.

There was no process in place to keep the system secure.

That is why we have created this Process Street IT security processes pack to help you monitor and protect your organization’s important data.

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Every Free Estimate Template You Need (The 14 Best Templates)

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Bidding for jobs can be cutthroat.

Not only do you have to create an accurate estimate of how much everything will cost, but you have to do so as quickly as possible to have the best chance of securing the customer.

You don’t want to waste time filling out forms when you could be working, but any mistakes can severely damage your chances of getting the sale (if the estimate is too high) or even ruin your reputation (if the estimate is too low).

That’s why we here at Process Street have created and gathered these 14 free estimate templates.

Instead of having to create your own job estimate form, all you have to do is look through the templates below and see which one you like best. All serve the purpose of giving your clients a professional job estimate document, but allowing you to just fill in basic details instead of creating each document from the ground up.

Just head for one of the following sections and make your pick:

  • General free estimate templates
  • Microsoft Word job estimate templates
  • Microsoft Excel estimate templates
  • PDF estimate templates

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Standardizing Processes: How to Create a Documentation Style Guide

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From putting together flat-packed furniture to avoiding nuclear war, we’ve talked at length on why processes are important.

They’re the lifeblood of any consistent business, allowing it to repeat its successes, avoid mistakes, increase efficiency, and create effective to do lists. Without them you have no hope of even knowing what you’re doing right or wrong – you’ve more chance of putting together IKEA furniture with no instructions than of improving your situation and growing your business.

standardizing processes - gif

However, without standardizing processes you make, anything you document will do more harm than good.

Different layouts will make it hard to distinguish what the correct version of the process is, varying language across your teams will make working together a nightmare, while multiple naming and storage methods make it impossible to search for the process you need.

So, today I’ll show you how to standardize your processes by creating a documentation style guide which suits your needs. This guide can then be followed whenever anyone in your business needs to document a workflow.

It’s time to unify your company and cement your success.

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How to Create Business Systems Even When You Have No Time

How_to_systemize_your_business_even_if_you_don_t_have_time

Processes are our deal. It’s what we do.

Unsurprisingly, it’s what our users do too. They use Process Street to manage their internal processes and keep their teams working at maximum efficiency.

In our constant attempt to understand our users’ needs, we asked the community what their biggest pain points were. We wanted to see what obstacles hampered the process management of companies and how we could help them combat that.

Our research across 83 respondents gave us a great deal of insight but one key takeaway stood out:

42% of respondents said they had no time to create processes.

Even worse, a further 54% of those (23% of the total responses) say they are currently taking no steps to remedy this situation!

How to systemize your business even if you don't have time Rev1-04

This post will attempt to tackle this problem and present actionable ways you can ramp up your process production and save yourself time.

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8 Logistics Management Processes to Perfect Your Supply Chain

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No matter what kind of business you’re in, if you have a supply chain then it’s vital that you have a system of logistics management processes to guide how that chain runs.

Without set, trackable methods for ordering and managing stock, fulfilling customer orders, inspecting your facilities and so on, you’re leaving the success of your business (and the level of waste) up to random human error.

One participant described a customer who used air freight for items that went into long-term inventory. Another recounted how individuals ordered 100 units of a product which they had not even used 30 units of in the previous year. Uncoordinated buying led to different groups in the same facility paying different prices for the same goods and ordering uneconomically small quantities.” – MIT Center for Transportation and LogisticsA Sickly Supply Chain

To stop this kind of inefficiency and needless waste, we here at Process Street have created these 8 free logistics management templates.

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6 Types of Project Proposals That Get Approved (and How to Write Them)

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Project proposals are how you can get management to act on your ideas. They’re the bottom-up version of a project request form.

They are how you can influence your company’s future.

Writing a project proposal isn’t rocket science, but it is a vital skill for being able to successfully pitch projects that you know will benefit your team and business as a whole. Casual conversations aren’t enough – you need to give a formal document which addresses concerns before your manager, CEO, and stakeholders have a chance to voice them.

Plus, having a set template for writing a proposal gives you a document which you can reference throughout the entire project. Instead of having to rely on notes and your vague memory of a water cooler conversation, you have set instructions to follow, and a defense against anyone who says that the project isn’t worth it.

It’s a great example of effective business process management – if anyone questions you, you can show them the project proposal and say “this was approved, and so this is what we’re going to do”.

project proposal - approved by chuck norris

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