All posts by Andrew Miller


Business Process Testing: Method Behind The Madness

All businesses have recurring tasks that have to be accomplished on a regular basis.

This inevitably leads to some sort of written process that helps guide team members on how to accomplish that particular task. As a company grows these processes should get updated, automated, and reviewed for relevancy. The point of this is to ensure that the team is as efficient as possible and that the process is helping as opposed to hindering.

This is where business process testing comes into play.

A study conducted by Łukasz Tartanus of Procesowcy.pl found that 69% of the companies they surveyed had documented and repeatable processes built out. However, only 4% of the 236 participating companies measured and managed them! A GAP analysis isn’t needed to determine a quick win on how to improve efficiency.

This post gives a high-level overview of what business process testing is, the pros and cons of BPT, and outlines the methodology.

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6 Powerful PPC Management Checklists to Run Paid Ads

PPC Management

PPC has become one of the most profitable customer acquisition methods for businesses. With the massive audience reach available through giants like Google and Facebook, this only makes sense. However, not having a strong PPC management process could be dramatically impacting your managed campaigns’ ROI.

It can take months and countless hours to put together a strong process to handle all your PPC efforts. Not only do you need to design it so that you can understand each step, but it also must be structured so someone else can step in and know how to do it.

We spent the last few months doing the heavy lifting for you. We put together the 6 most important PPC management checklists that every paid acquisition manager or specialist should use.

The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.” – Mark Twain

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