All posts in Marketing


Social Cognition and How to Spot a Fraudster

Social cognition and How to Spot a Fraudster

In experiment after experiment, the real-world human decision-making process falls outside of rational economic theory. Indeed, many of the decisions we make are completely irrational.

Don’t take my word for it.

Dr. Dan Ariely‘s book Predictably Irrational explores our irrationality and motivations in great detail. If you don’t want to read the book then I highly recommend checking out his Ted Talk:

Simply put, our instinctive brain often seems to take control at the pivotal moment of choice. If you could understand why and how this happens, you can better predict your customers’ behavior and give them the value that they’re looking for.

This is where social cognition and behavioral psychology come into play. It’s an area that the marketing team here at Process Street is spending a great deal of time studying so that we can better serve our customer.

Social cognition is the study of how our minds interpret people and the world around us. This article will give you a primer into some of the core concepts and go over real-world examples to help solidify these principles.

You’ll learn how to have a better understanding of how people interpret your messages (marketing, personal, etc…) and be able to apply these concepts to all areas of your life. You’ll be able to communicate to your audience effectively and accurately.

I am like a machine being driven to excessive rotations: the bearings are incandescing and, in a minute, melted metal will begin to drip and everything will turn to nothing. Quick: get cold water, logic. I am pouring it over myself by the bucketload but the logic sizzles on the hot bearings and dissipates elusive white steam into the air.” – Yevgeny Zamyatin

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17 Email Marketing Templates For An Effective Email Marketing Strategy

Email Marketing Templates

$35 billion in sales is generated annually using email.

For each ~$1 spent on a given email campaign, the Return On Investment equaled ~$38 in 2017.

At Process Street, we know email is a popular, practical and powerful way to connect with people. When done right…

This is why Process Street has created 17 Email Marketing Templates, so you can get your email marketing processes right.

Use our email marketing templates to obtain clarityconsistency and save time within your marketing campaign.

By using our templates you can:

  • Test and improve each campaign performing A/B testing.
  • Work in synergy with the rest of your team using our role assignment feature.
  • Ensure task order and task prioritization using our stop task feature.
  • Make sure tasks are completed within a given deadline using our dynamic due date feature.
  • Monitor and manage the progress of any given email marketing process.

These templates are free and easy to use. Scroll down to grab them straight away using the quick links provided.

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How To Create A Newsletter: Top 20 Newsletter Templates For Your Business

Newsletter templates: How to create a newsletter

When presented with state-of-the-art SEO methods and swish social media platforms, it is easy to dismiss newsletters from your marketing strategy. But what if I told you, by doing so, you are missing out financially?

66% of email marketing involves newsletters. This makes newsletters the top email marketing method.

Keep that statistic in mind, as I fire another interesting fact at you. 59% of business to business marketers state that email is the most effective channels in regards to revenue generation. We know that email marketing is predominantly newsletters (66% of it). Can we not infer the huge revenue potential email newsletters have for your business?

In light of this, Process Street has gathered 20 newsletter templates. Each template provides the backbone structure to ease the creation of your newsletters.

Besides these 20 newsletter templates, Process Street also provides a newsletter template process. This process guides you, increasing the efficiency of your newsletter creation process.

Treat this article as an all-encompassing platform, designed to help you create your email newsletter. We have structured this article into the below subheadings:

  • Why do you need email newsletters?
  • How do you write an email newsletter?
  • Process Street’s newsletter template process
  • 20 top newsletter templates

Scroll down for more information on the templates provided, or access them via the quick links below:

20 email templates

Process Street’s newsletter template process

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How To Write Follow Up Emails: Templates, Processes, and Guides

In 2018, we saw more than 3.8 billion email users worldwide. 3.8 billion and increasing. That is almost half the worlds population on email.

From this statistic, Process Street gives to you both good news and bad news. The good news is that you have a fantastic method to communicate with your customers.

The bad news?

Business and consumer emails sent and received per day will exceed 293 billion in 2019, which is forecast to grow to over 347 billion in 2023.

Email after email multiplied into the billions loses your line of communication to the spam folder.

How do you make sure your emails are noticed and stand out from this crowd? The answer, by sending follow up emails.

In this Process Street article, we will look at the basics of follow up emails. We provide email templates to help you get started and processes for follow up email campaigns.

We will help you stand out.

In this article you’ll find:

  • Who needs a follow up email?
  • How to write a follow up email.
  • Why do you need to write follow up emails?
  • Five follow up email templates.
  • How to write an email campaign.
  • How you can use Process Street to help your email campaign.

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Building an All-powerful Influencer Marketing Strategy

This is a guest post by Adlin Sherley, an enthusiastic writer specializing in social media marketing techniques. She has a healthy obsession with writing, reading and catching up with her friends. Her passion is to help people in all aspects of marketing through the content she provides.

If you have a product, service or even just an idea that is worth selling, how would you do it? How would you let people know?

In the world of business, certain principles have been relevant for centuries. The concepts of promotion and marketing have existed for as long as humans have been trading.

Humans have always used their voices to communicate, tell stories, and spread messages, which is why word of mouth is still one of the simplest yet most effective ways of marketing something.

Before the internet or advent of the printing press, marketing moved slower. Person A used or came across something that caught their attention, and then they went around spreading the word to B, C, D, and whoever else was along the way. Arguably, it was a lot easier to convince people back then.

One thing that has changed with the advent of digital technology, is the speed and reach of marketing and advertising tools.

Enter the digital era

As we enter into the age of information, technology has made reaching large numbers of people as easy as a single click.

On the other hand, this means that competition in the attention-economy is fiercer than ever, with the coveted-yet-fickle attention span of individuals the shining prize.

“Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori Taylor (@lorirtaylor)

Analogies aside, marketing today is a matter of strategy; well-planned, well-implemented, and continuously improved upon. If your marketing strategy is bang-on, then there’s nothing stopping you.

Conversely, a single wrong move could set you back tremendously, and that’s why it’s important to establish a process.

Breaking down digital marketing

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CX Design: How to Craft & Deliver Excellent Customer Experiences

cx-design

It’s no secret that attracting, satisfying, and retaining customers is becoming increasingly challenging.

The sheer amount of choice and demand for fast, flawless service demands businesses to formulate and execute effective ways to deliver excellent customer experiences.

Without acknowledging the importance of the customer experience at every touchpoint, companies miss out on great opportunities to develop a strong brand identity; opportunities that cannot afford to be missed in a business environment where first impressions are pivotal.

A slew of recent research studies provides us with the data to support this perceived demand to enhance customer experiences.

McKinsey research found that 70 percent of buying experiences are based on how the customer feels they are being treated—and a large part of that has to do with showing the customer you (as the brand) care about them, and value their business.

It’s also been found that 58% of consumers are willing to spend more on companies that provide excellent customer service throughout the buying process.

To cap it off, the Digital Marketing Trends Report by Econsultancy and Adobe asked companies to indicate the single most exciting opportunity for their organization in the upcoming year – and, yes indeed, customer experience came out on top.

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Digital Consumer Psychology: How to Acquire Loyal Customers for Your Startup

digital consumer psychology

The following is a guest post by Saibu Baba, a blogger, content writer, and digital marketer who writes about social media management and content creation, alongside fintech and blockchain.

Where do you see yourself in 5 to 10 years?

Directed at startup founders and teams, this question is interpreted very differently depending on who you are and what you want to achieve as a founder.

While you may be busy pursuing your goal to become the next Google or Facebook, somebody is building the next McDonalds or shaping the best brand for customers to shop online.

Different goals, different brands, with one objective: make it to the top of the industry.

Your ambitions to succeed are not wrong. You just have to recognize that, in reality, your fate depends on somebody else: the loyal customer.

It has become all too clear that today’s customers are different from the customers three decades ago. They are sophisticated, have a lot of options with the touch of a button, and make their decisions based on many variables. They are digital consumers.

So how can you build a loyal customer base for your startup considering that things have changed so much and technology has given a lot of power to customers these days?

This post takes you into the psychology of the digital consumer and explains a number of methods you can use to capture them as loyal customers for your brand.

In this short guide, you will learn about:

  • Digital customers and the psychology behind their decisions
  • Proven strategies on how to get these digital customers to stay loyal to your brand

Let’s get started.

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Content Creation: What I’ve Learned From Writing 157 Articles This Year

Content Creation

We’ve all been baited into those lists of recycled tips where the author lists 10,000 excruciating content creation tips, all of which you’ve heard over and over again.

I’m pretty sick of it, so thought I’d compile something from my personal experience from a year of writing.

This is stuff I’ve had to learn pretty quick since I ‘fell into’ control of the Process Street blog. I think it’s time to give the marketing community something new that they can use and ditch the typical list post content we’ve all seen trotted out over and over.

Whichever part of the content creation process you’re at, there’s a nugget of wisdom for you here.

Let’s get started.

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My 5 Favorite Hacks from the Duct Tape Marketing System

tape edges (3)

In my last post for Process Street (and the first after being hired as a full-time content writer!) I took a look at the Duct Tape Marketing System and published the Duct Tape Marketing System review previously, but today I’m bringing you the top five hacks from this innovative course by small business expert John Jantsch. These are points John made that resonated with me as a unique take on something that seems obsolete or a new angle on something too well-established to be changed.

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How to Manage your Podcast with Process Street

Podcast with Process Street

There are many things that Process Street, our process management platform, can be used for including onboarding new clients or launching a website. But an interesting use case that has cropped up recently is using Process Street for managing podcast releases.

Many podcast publishers run a checklist to help them manage the recording, publishing and promoting of each podcast episode. Checklists are a great tool to make sure things get done right, and since Process Street is the ultimate recurring checklist software, it only makes sense that podcasters would gravitate towards our platform.

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