All posts in Marketing


6 Powerful PPC Management Checklists to Run Paid Ads

PPC Management

PPC has become one of the most profitable customer acquisition methods for businesses. With the massive audience reach available through giants like Google and Facebook, this only makes sense. However, not having a strong PPC management process could be dramatically impacting your managed campaigns’ ROI.

It can take months and countless hours to put together a strong process to handle all your PPC efforts. Not only do you need to design it so that you can understand each step, but it also must be structured so someone else can step in and know how to do it.

We spent the last few months doing the heavy lifting for you. We put together the 6 most important PPC management checklists that every paid acquisition manager or specialist should use.

The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.” – Mark Twain

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5 Online Collaboration Tools That Glue Our Marketing Team Together

online-collaboration-tools

The days of a business being run on email and local spreadsheets are long gone. No more sending over files, losing data and waiting for hours to hear back from a co-worker.

Thanks to SaaS apps, the team here at Process Street are able to efficiently collaborate and consistently create a high volume of quality content.

Our main tool of choice is obviously Process Street itself, as it’s the easiest way to manage company processes. Our process templates allow us to approach each piece of work with a consistent approach.

A process template can be run as a checklist for one person, or involving multiple people. We use features like task assignments to make sure the designer creates a header image, the team can give feedback, and the editor can make final reviews and publish.

Process Street is like the spine for everything we do. Branching off from there you’ll find a host of other tools which help us do all our other tasks. We love tools which are cloud based, easy to use, and can integrate with Process Street to automate tasks.

These tools help us to produce our content and keep organized as a team.

Here are the five main online collaboration tools we use to do that — some you’ve almost definitely heard of, others may not be so familiar.

Regardless, I hope this toolbox helps you collaborate with your team!

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The Full Stack Marketer Guide: What They Are and How to Be One

Ben Mulholland
September 29, 2018

full stack marketer

A jack of all trades is a master of none, but oftentimes better than a master of one” – Haley Marie Craig, 7 Phrases You’ve Been Misquoting

Sometimes, you don’t need to be a specialist – just someone who’s flexible enough to weave between disciplines and bring the strengths of all.

A full stack marketer.

These are marketers who have knowledge and experience of all aspects of marketing, from social media and video to user experience and content. It takes a lot of dedication and consistent learning to become one, and it’s often hard to find someone who has that wide of a spread of knowledge.

So, if you’ve ever wanted to brush up your marketing skills, know what the pros and cons of a full stack marketer are, or wondered why you’d bother to hire a non-specialist in the first place, keep reading this post. I’ll cover all of that, plus give a list of helpful resources which can get you started on the track to gaining that knowledge for yourself.

Let’s get started!

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Marketing Process Toolkit: 10 Checklists to Crush Your Competition

marketing process

Have you considered that your marketing process could be broken?

Marketing is the engine of growth driving your business, and making sure this engine is well-oiled and optimized for maximum efficiency goes without saying.

Your marketing plan must be well-organized, robustly structured, and efficient. For this to be true, you need to begin with the process behind the vision and make sure that is working at 110%.

In the absence of a tried and tested process that is fine-tuned to the needs and goals of a particular company, the untamed beast of marketing will waste time, money, and resources, and will fail to deliver any meaningful return.

Why is it, then, that so many businesses leave the marketing process as an afterthought?

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Machine Learning Marketing Uses: How to Enhance Analytics and Win Jeopardy

machine learning marketing

The best techniques and technology in the world won’t help you if you don’t know how to use them. Annoyingly, with it being so new, it’s hard to tell what machine learning marketing use cases there are to base your efforts on.

In other fields, the breakthrough tech is being used in medical diagnoses, spam filtering, fraud detection, translation and more. All you need is some inspiration to get started with your own uses.

That’s why this post exists.

I’ll cover, in detail, the key ways machine learning is affecting marketing, and how it can be used to handle some of your business process automation, provide actionable data insights and predictions, and even win $1 million on Jeopardy.

Before that though, if you don’t know what machine learning is (or want a refresher), check out our other posts on the topic below:

Let’s get started.

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15 Landing Page Best Practices to Boost Conversion Rates

landing page best practices

We all want our audience to do something, be it to sign up for a new product or download an ebook.

This is why landing page best practices exist – to boost conversions.

That’s why this post brings you 15 of these tips in detail, covering everything from how the ideal headline formulas to how to design and position your call to action (CTA).

But first, the basics.

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Audience Engagement: How to Know If People Like You

audience engagement

How do you know that your audience likes what you’re doing? Are they interested in what you’re saying and getting involved in the ways that you want them to be?

To know that, you need to be tracking your audience engagement. To help you do that, we here at Process Street have broken down the what, how, and why of audience engagement in this post.

This post will show you:

  • What audience engagement is (without the jargon)
  • Why it matters
  • The 8 elements to track and assess it
  • How SEO can damage your engagement

Whether you want to know why your traffic is healthy but your products aren’t selling or you just want to know how to improve your current operations and get more value out of your efforts, this is the post for you.

Let’s begin.

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Value Statement: Defining the Heart of Your Company

value statement

A value statement isn’t some kind of jargon speak for “what we think matters”. It’s a statement of what your company is, what it stands for, and what everyone can expect from it.

It’s the “soul” of your team.

Culture is living values.

Values are written words, and your culture is how you actually live [them].” – Jeff LawsonArticulating Company Values & Living Them Authentically: Jeff Lawson

Whether you need to unite your team around a core set of ideals, show potential recruits what to expect and how to act or resonate with your core audience, these values are an essential part of any coherent company. Without defining them everyone will be working on their own assumptions.

So, how do you create a value statement that’s effective, concise, direct and, most importantly, accurately reflects your company?

To answer that, let’s dive straight in.

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Best Marketing Automation Software: 10 Tools to Autopilot Marketing Emails

Marketing automation software

Marketing your product to a wide audience is a real challenge for many businesses. Acquisition costs can be high and effective optimization of approach requires bucketloads of data.

According to research from Aberdeen Group, users of marketing automation software are 17 times more likely to track all their data than those who don’t employ these platforms. This drives improvement and is one of the primary reasons that users of marketing automation decrease customer acquisition costs year on year at over twice the rate of their competition.

Modern marketing methods mean that multiple in-depth campaigns can be run without all the unnecessary administration and time-consuming efforts of the past.

There are many automation tools to choose from on the market and in this article we’ll run through 10 of the best, giving you a breakdown of what each offers.

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9 Places to Find The Best Copywriting Examples for Your Swipe File

Copywriting Examples

Your boss has just asked you to write an email telling your customers their free trial has ended and encouraging them to upgrade to premium.

Where do you start? What do these emails look like? If you had a swipe file, you’d have a reference point straight away.

Swipe files are collections of material kept by creatives for easy reference, consisting of great material you can learn from. If you’re just starting out, you’ll probably want to start making one and be prepared for your next assignment.

It’s best to amass your swipe file as you go, quickly adding quality copywriting examples when you see them and tagging for easy reference. Keep reading to find out how to do this using Evernote. But first, let’s look at where you can find awesome material to get started.

Swiped.co

While relatively new, Swiped is actively archiving a large selection of new and classic ads, emails, pop-ups, sales letters, direct mail examples and more.

If you’ve already got some material for your swipe file, go ahead and upload it to Swiped! It survives on user uploads and is an amazing labor of love by Mike Schauer.

Swiped Copywriting Examples Home Page

It was created because archives of ads are sparse, and if you’re a copywriter or advertisers without a hefty swipe file you’ll have to rely on the rare chance that someone has uploaded the advert you want to reference somewhere on the web.

As it turns out, most people don’t really like ads that much. More often than not, you won’t find what you’re looking for.
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