“A jack of all trades is a master of none, but oftentimes better than a master of one” – Haley Marie Craig, 7 Phrases You’ve Been Misquoting
Sometimes, you don’t need to be a specialist – just someone who’s flexible enough to weave between disciplines and bring the strengths of all.
A full stack marketer.
These are marketers who have knowledge and experience of all aspects of marketing, from social media and video to user experience and content. It takes a lot of dedication and consistent learning to become one, and it’s often hard to find someone who has that wide of a spread of knowledge.
So, if you’ve ever wanted to brush up your marketing skills, know what the pros and cons of a full stack marketer are, or wondered why you’d bother to hire a non-specialist in the first place, keep reading this post. I’ll cover all of that, plus give a list of helpful resources which can get you started on the track to gaining that knowledge for yourself.
Let’s get started!