All posts in Marketing


30 Insanely Useful Chrome Extensions For Digital Marketers

30-Useful-Chrome-Extensions-For-Digital-Marketers

Sandra Dufrene is a freelance writer and editor at Essayshark reviews. She has a keen interest in photography and dedicates all her free time to it. Sandra has extensive knowledge in different fields such as marketing, education, and blogging. You can contact her on Twitter.

Google Chrome is by far the most popular web browser with more than a billion users and over two billion installations globally. This is no surprise given the fact that Chrome offers super-fast functions, loading, and web-page display.

Besides that, the platform is free and gives users a number of additional benefits:

  • Easy setup
  • A minimalistic but user-friendly design
  • Simple drag-and-drop features
  • Automatic translations for greater convenience
  • An address bar that supports direct searches
  • A private browsing option called Incognito

The advantages of installing Chrome are evident, but these are not the only reasons to use it. On the contrary, Chrome extensions are yet another detail that makes the platform so useful. The extension gallery contains over 10 thousand tools that can augment and improve the functioning of your web browser.

In this article, Process Street has summarized 30 Chrome extensions that every digital marketer should know and check out. Let’s take a look!

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How to Use Your Personal Branding Profile to Drive B2B Leads

personal brandingThis is a guest post from Oren Greenberg, a growth marketer and founder of the Kurve consultancy in London. He helps startups and corporate innovation projects scale using digital channels. He has written for leading marketing blogs and has been featured in the international press.

A business is an abstract entity, which is brought to life by its people. Every team member has a part to play in representing their organization – not in the sense of blindly flying the flag or sacrificing their own identity, but in the sense of owning their area of expertise and sharing their deepest knowledge.

These days, it’s normal for a business leader to build their own personal brand. These are the “thought-leaders” we hear about so often. But I believe that too many organizations stop here, and miss the chance to create a team of people who all have strong personal brands.

In turn, I believe this limits the opportunity to build credibility, reliability, and authority – three of the key considerations for B2B buyers.

So, the tactics I discuss in this Process Street article are designed to apply to team members at every level of the hierarchy. They are suitable for business leaders, but also for executives and junior staff.

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The 10 Most Effective SEO Link Building Strategies of 2019

Link Building Strategies

This is a guest post from Martha Jameson. As an educator at PhDKingdom.com and AcademicBrits.com, Martha found her calling as a writer, after pursuing web design and management. Her main goals are to share her experience, motivation and knowledge with her readers.

Link building has been a contested subject in SEO circles, not least because of the amount of speculation that goes into figuring out what factors are most important for securing you a top SERP spot.

Despite the controversy around Google’s search algorithm, a great deal of research has actually gone into figuring out what’s happening under the hood. At this point, we can be fairly sure that link building is a significant factor in the SEO of your website.

In fact, it’s actually quite difficult to get your website ranking without the help of link building.

SparkToro’s recent survey of over 1,500 professional SEOs placed the quality of linking sites and pages as the second most important factor, out of 26. That’s a big deal.

Building links is all about linking your website to others, and theirs to yours. As you increase your links, you increase the ability for your readers to access more relevant data, thereby increasing your own website’s relevance.

You’ve got to approach link building seriously in order to use it to your utmost advantage. Search engines will crawl through each page of your website in search of this information.

When you do this right, you can help boost your website rankings and help more readers find and access your content.

Here are 10 of the most effective SEO link building tips of 2019:

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How to Gain Customers and Influence People with Digital Storytelling

Digital storytelling

“Once upon a time…
A fledgling young business set upon a quest…
To incorporate digital storytelling…
After hearing of its success.

They scoured the web…
During all hours of night and day…

For digital storytelling techniques…
So their customers would stay.


But they couldn’t quite find…
The resources they sought to seek…
Until, that is, they found this blog post…
Written by the team at Process Street.”

– Anon

Storytelling.

It’s a medium nearly as old as time itself.

From the visual scribblings made over 30,000 years ago by our cavemen cousins to the 18th-century fairy tales about dwarves, goblins, ghouls and demons made popular by the Brothers Grimm, the human need for stories runs deep.

Luckily for us living in the 21st century, we have the digital and technological means to bolster the stories we tell in unprecedented ways.

And from a marketing standpoint, digital storytelling is something of a holy grail; with it, businesses can gain, engage, connect, influence, and retain customers.

So, if you’re on a quest to learn about digital storytelling and how to incorporate it into your marketing plans, you’ve come to the right place, adventurer. Read through the sections below:

Let’s begin.

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What is CRO? How to Increase Conversion Rates (Free Template)

What is CRO?

You may remember from Latin 101 at college that conversiō is the process of turning around, altering, changing, or converting.

And whether you’re now a WeWork-dwelling solopreneur or a newly-hired marketer at an SMB, it’s crucial for your leads to undergo conversiō.

After all, without conversions site visitors aren’t as likely to sign up to newsletters, put an item in a cart, or proceed to the checkout page and order that product or service. Conversions, therefore, are a major contributor to your business’ longevity.

This could be the point where you’re frantically thinking: “I want to secure my business’ longevity! How can I help facilitate conversions? And how can I optimize conversion rates for the better?!”

Slow down.

We’ve got you covered.

During this post we’ll be explaining all things CRO – conversion rate optimization.

First we’ll tackle what CRO is, then we’ll delve into an actionable framework for increasing your conversion rates, and then we’ll provide you with a Process Street-made template which has everything you need to hike those conversion rates up!

All you have to do is read the different sections below:

Let’s jump straight in.

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Customer Research: 5 Ways to Read Your Target Customers’ Minds

Ben Mulholland
September 19, 2019

customer research

The following is a guest post by Priscilla Tan, a freelance content marketer for SaaS and Tech companies that care about making small businesses successful. Certified by SmartBlogger, her works have been spotlighted on places like Forbes, Inc Magazine, and CNBC Make It.

Did this happen to you?

You spent brutal months building your product solely based on your gut.

In a bid to keep your head in the game, you assured yourself, repeatedly, that success is just around the corner.

And yet, when you released your product to the public… it tanked. Sure, you had a few sign-ups, but no one stuck around.

As you slumped your shoulders in defeat, you questioned yourself, what went wrong?

You tweeted for help, hoping to find comfort. And you did. In fact, your tweet even went a little viral.

Founders, developers, and marketers in the SaaS space flocked in to share similar experiences. You read every single one of them, nodding your head along to their demoralizing tales.

Then… horror struck.

It hit you: you built your product based on false assumptions. And so did they.

Just as you were about to close Twitter, you stumbled on this tweet and it straight up punched you in the gut:

customer research tweet
(Source)

And there it is, the guilty culprit of unsuccessful products: the lack of customer research.

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What is Conversion Rate Optimization? 5 CRO Hacks to Boost E-Commerce Sales

What is Conversion Rate Optimization

This is a guest post by Jessica Bruce. Jessica is a professional blogger, guest writer, Influencer & an eCommerce expert. She’s currently associated with ShopyGen as a content marketing strategist. She also reports on the latest happenings and trends associated with the eCommerce industry. Follow her on Twitter.

As soon as a new eCommerce website launches, there’s a race to get as many visitors as possible.

The race certainly isn’t easy, and what makes it harder are the additional hurdles that come up along the way. One of these hurdles, as you may or may not know, is the acquisition of conversions.

Conversion is the most crucial acquisition for any eCommerce business. An eCommerce business cannot survive with mere website traffic; it needs conversions to drive revenue.

“Trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.”Bryan Eisenberg, Call to Action: Secret Formulas to Improve Online Results

That’s why, in this post, we’ll be looking at what conversion and CRO (conversion rate optimization) are, how to calculate conversion rates, in addition to giving you a handful of free, useful CRO hacks that will boost your eCommerce sales.

What is conversion? And what is CRO?

Before digging deeper, let’s consider what conversion actually is first.

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Social Cognition and How to Spot a Fraudster

Social cognition and How to Spot a Fraudster

In experiment after experiment, the real-world human decision-making process falls outside of rational economic theory. Indeed, many of the decisions we make are completely irrational.

Don’t take my word for it.

Dr. Dan Ariely‘s book Predictably Irrational explores our irrationality and motivations in great detail. If you don’t want to read the book then I highly recommend checking out his Ted Talk:

Simply put, our instinctive brain often seems to take control at the pivotal moment of choice. If you could understand why and how this happens, you can better predict your customers’ behavior and give them the value that they’re looking for.

This is where social cognition and behavioral psychology come into play. It’s an area that the marketing team here at Process Street is spending a great deal of time studying so that we can better serve our customer.

Social cognition is the study of how our minds interpret people and the world around us. This article will give you a primer into some of the core concepts and go over real-world examples to help solidify these principles.

You’ll learn how to have a better understanding of how people interpret your messages (marketing, personal, etc…) and be able to apply these concepts to all areas of your life. You’ll be able to communicate to your audience effectively and accurately.

I am like a machine being driven to excessive rotations: the bearings are incandescing and, in a minute, melted metal will begin to drip and everything will turn to nothing. Quick: get cold water, logic. I am pouring it over myself by the bucketload but the logic sizzles on the hot bearings and dissipates elusive white steam into the air.” – Yevgeny Zamyatin

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17 Email Marketing Templates For An Effective Email Marketing Strategy

Email Marketing Templates

$35 billion in sales is generated annually using email.

For each ~$1 spent on a given email campaign, the Return On Investment equaled ~$38 in 2017.

At Process Street, we know email is a popular, practical and powerful way to connect with people. When done right…

This is why Process Street has created 17 Email Marketing Templates, so you can get your email marketing processes right.

Use our email marketing templates to obtain clarityconsistency and save time within your marketing campaign.

By using our templates you can:

  • Test and improve each campaign performing A/B testing.
  • Work in synergy with the rest of your team using our role assignment feature.
  • Ensure task order and task prioritization using our stop task feature.
  • Make sure tasks are completed within a given deadline using our dynamic due date feature.
  • Monitor and manage the progress of any given email marketing process.

These templates are free and easy to use. Scroll down to grab them straight away using the quick links provided.

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How To Create A Newsletter: Top 20 Newsletter Templates For Your Business

Newsletter templates: How to create a newsletter

When presented with state-of-the-art SEO methods and swish social media platforms, it is easy to dismiss newsletters from your marketing strategy. But what if I told you, by doing so, you are missing out financially?

66% of email marketing involves newsletters. This makes newsletters the top email marketing method.

Keep that statistic in mind, as I fire another interesting fact at you. 59% of business to business marketers state that email is the most effective channels in regards to revenue generation. We know that email marketing is predominantly newsletters (66% of it). Can we not infer the huge revenue potential email newsletters have for your business?

In light of this, Process Street has gathered 20 newsletter templates. Each template provides the backbone structure to ease the creation of your newsletters.

Besides these 20 newsletter templates, Process Street also provides a newsletter template process. This process guides you, increasing the efficiency of your newsletter creation process.

Treat this article as an all-encompassing platform, designed to help you create your email newsletter. We have structured this article into the below subheadings:

  • Why do you need email newsletters?
  • How do you write an email newsletter?
  • Process Street’s newsletter template process
  • 20 top newsletter templates

Scroll down for more information on the templates provided, or access them via the quick links below:

20 email templates

Process Street’s newsletter template process

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