All posts in Marketing


Content Optimization: Fix Underperforming Content Without Tossing It Out

Content optimization

This is a guest post from internet marketing specialist Deana Kovač at Point Visible, a digital agency providing custom blogger outreach services. In her free time, she enjoys listening to music and singing karaoke – and she just can’t start her day without a hot cup of coffee!

With millions of blog posts being published daily, consumers are exposed to more content than ever before. This is intense competition, meaning not every piece of content is going to stand out.

Statistics show that 65% of marketers rank the production of engaging content as their biggest challenge – yes, churning out quality information can really be a hard task.

The Process Street blog has been going for a while now. Since 2014, to be precise. Along the way, we figured out a pretty solid process for making the most out of old content.

It’s a kind of content optimization: optimize existing underperforming content by making small, but impactful changes.

With a few tweaks to the information and layout that is already there, you can negate the need for time heavy research required for a fresh piece.

Additionally, underperforming content harms your SEO efforts. Google has said as much.

What’s more, recent SEO research suggests that having many low‐value‐add URLs can negatively affect a site’s crawling and indexing.

But don’t worry – we wrote this post so that you can follow our process to weed out and rejuvenate your low-value content.

It’s simple really. By optimizing the same content to perform better, you convert low-value URLs to high-value resources. This can prove to be a very rewarding strategy if implemented correctly.

In this article, you will learn how to fix underperforming content through content optimization, the process of which has been split into two stages:

We also go into some depth as to how you might use Process Street to streamline your content creation workflow, by taking advantage of some of our free checklist templates!
Continue Reading

12 Mobile Keyword Ranking Tips: Optimize Your ASO and Paid Search Strategies

Mobile Keyword Ranking
There are 2.7 billion smartphone users worldwide. Within the first quarter of 2019, these app users had 2.6 million Android apps and 2.2 million iOS apps to choose from.

Competition to thrive in the app industry is fierce.

Mobile keyword ranking could be your saving grace.

What do I mean by mobile keyword ranking?

Mobile keyword ranking plays a key part in the process of marketing a technological application (app). With mobile keyword ranking, you can measure how well your app stands out when targeted keywords are used.  The aim is to attract the largest possible number of users by ensuring your app ranks highly for all relevant keywords. With an effective mobile keyword ranking strategy, you will maximize the revenue generation of your app.

Keep reading to discover Process Street‘s mobile keyword ranking top tips.

Our top tips have been gathered from App Annie’s Webinar: Win in the App Store with ASO and Paid Search.

App Annie is the guru of app marketing. By listening to their webinar, we have gathered key points straight from the professionals. We have summarized these key points, to produce this succinct tool kit to optimize your mobile keyword ranking.

This article has been structured as below:

Continue Reading

Average Revenue Per Daily Active User (ARPDAU): What It Is and How It Can Increase Your Revenue

ARPDAUThe beginning of the 20th Century marks the dawn of the Information Age. This is characterized by a rapid shift from an industrial economy to one that has become primarily based on information technology. It is from within this new digital era, that technological applications (apps) have come about.

The total number of app downloads in 2018 was 194 billion. Clearly there is a large consumer base – the app user – that needs to be catered for. The question is, how do you know if you are meeting the needs of your app users?

In this article, we at Process Street will explain how the app metric, ARPDAU  can be used to optimize your app for success. This article has been structured as below:

Let’s get started.
Continue Reading

Content Creator: How to Make Captivating, Upvote-Worthy Material!

Content Creator

Content is worth big bucks.

Think about it.

Netflix rakes in $18 billion in revenue a year with their video content. Similarly, YouTube makes $16-$25 billion in annual revenue. Meanwhile, the blog for all things tech, TechCrunch, was bought by AOL in 2010 for a whopping $25 million.

But what, exactly, is content? What is a content creator? And what is the purpose of creating content?

The subject matter can be a little confusing.

That’s why this blog post will get you right up to speed. 🚴‍♂️

I’ll cover what content is, what a content creator is, the benefits of content, examples of work from the best content creators, and I’ll even give you insider tips and tricks to becoming a stellar content creator yourself! Just read through the below sections:

Let’s not waste any more time and dive straight in.

Continue Reading

How to Create A+ Content with a Content Development Process

Content Development

Content marketing. Content strategy. Content… development? 🤯

There are so many content-related words buzzing around the world wide web.

Confused?

I don’t blame you.

However, any marketer or content creator worth their salt will know that content development is not a process to skimp out on.

That’s why, in this article, I’ll be discussing – and all in plain terms – what content development is and why it’s important. Plus, I’ll provide you with a content development process that’ll ensure you’ll research, create, edit, and promote stellar content audiences will want to engage with. Every. Single. Time.

Simply read through the following sections to get the complete low-down on content development:

Ready to become content with your content?

Continue Reading

Boost Site Traffic with a 4-Step Content Marketing Framework

Content marketing framework

This is a guest post by Ronita Mohan. Ronita is a content marketer at Venngage, the online infographic and design platform. Ronita is interested in a variety of topics related to digital marketing, visual content, and online engagement, which she enjoys researching and writing about.

Content marketing has certainly become popular.

In fact, it’s become a lynchpin for marketing strategies.

Businesses of all sizes are employing content marketers left, right, and center to ensure that content is created and distributed on a regular schedule.

The purpose of content marketing may have started as a way for businesses to communicate with their audiences, but it has taken on another angle altogether. Content marketing is now seen as a primary driver of SEO and organic web traffic, and content needs to be tailored accordingly.

Unsurprisingly, content marketers are spending huge amounts of time developing blog post ideas that will gain them traction, incite visitors to their websites, and tempt users to use the businesses’ products or services. But without a solid content strategy, the content itself could be insubstantial and ineffective.

That’s why in this informative post I’ll be discussing content marketing in detail, and presenting you with an easy-to-understand, four-step content marketing framework you can follow straight away. Just read the following sections:

Ready to dive in?

Continue Reading

Choice Architecture Explained: How To Remove Human Bias From Your Business Today

choice architecture explained how to remove human bias from your business

How rational do you think you are?

According to Richard Thaler and Cass Sunstein, the answer is not very.

Thaler and Sunstein were pioneers who developed the choice architecture framework. According to them, humans are prone to hundreds of proven biases causing us to both think and act irrationally.

For our prehistoric ancestors, these biases saved time and cognitive effort. In our modern-day, business world, however, cognitive bias can impose significant drawbacks. Choice architecture is a framework that acts to prevent the negative repercussions of cognitive bias.

In this article, before we do anything, we will time-hop backward to discover the history of choice architecture. From knowing this history, we at Process Street will reveal what choice architecture is.  We will then consider the elements (common human biases) that the choice architecture framework acknowledges.

Finally, we examine the challenges choice architecture faces and ways those challenges can be resolved through the use of checklists as an alternative method. We will show you how you can use Process Street for free, along with choice architecture, to remove the negative repercussions human bias presents. Just read through the sections below:

Let’s get started.

Continue Reading

3 Ways to Repurpose Instagram Content for Your Email Marketing

email marketing contentNatasha Ponomaroff is the Senior Marketing Director of Instasize – a content creating tool-kit for anyone editing photos and online content on mobile. A weekly contributor on the site’s blog, Natasha tracks social media trends and updates the millions of “creatives” who are currently using Instasize to curate awesome online content.

Seeking to establish a well-rounded online presence?

There are many different digital marketing channels to choose from, and all of them contribute to a holistic online strategy.

However, to succeed you need to know how to pair the right kind of content with the most suitable platform.

For marketers, there’s a constant pressure to create new content while maintaining a high level of quality.

To alleviate that burden, look to social media content.

Social media content, especially the kind of content you’ll find on a visual-focusedchannel like Instagram, is perfect for repurposing. Consider the fact that not all audiences favor social media as their communication medium of choice.

While effective in its own way, studies have shown that email marketing is 40 times more effective at reaching target customers than some social media channels.

With that in mind, and to cover multiple audience bases at once, here’s how you can bring Instagram content into your email marketing campaigns and save time in the process.

In this Process Street article, we’ll cover:

Continue Reading

30 Insanely Useful Chrome Extensions For Digital Marketers

30-Useful-Chrome-Extensions-For-Digital-Marketers

Sandra Dufrene is a freelance writer and editor at Essayshark reviews. She has a keen interest in photography and dedicates all her free time to it. Sandra has extensive knowledge in different fields such as marketing, education, and blogging. You can contact her on Twitter.

Google Chrome is by far the most popular web browser with more than a billion users and over two billion installations globally. This is no surprise given the fact that Chrome offers super-fast functions, loading, and web-page display.

Besides that, the platform is free and gives users a number of additional benefits:

  • Easy setup
  • A minimalistic but user-friendly design
  • Simple drag-and-drop features
  • Automatic translations for greater convenience
  • An address bar that supports direct searches
  • A private browsing option called Incognito

The advantages of installing Chrome are evident, but these are not the only reasons to use it. On the contrary, Chrome extensions are yet another detail that makes the platform so useful. The extension gallery contains over 10 thousand tools that can augment and improve the functioning of your web browser.

In this article, Process Street has summarized 30 Chrome extensions that every digital marketer should know and check out. Let’s take a look!

Continue Reading

How to Use Your Personal Branding Profile to Drive B2B Leads

personal brandingThis is a guest post from Oren Greenberg, a growth marketer and founder of the Kurve consultancy in London. He helps startups and corporate innovation projects scale using digital channels. He has written for leading marketing blogs and has been featured in the international press.

A business is an abstract entity, which is brought to life by its people. Every team member has a part to play in representing their organization – not in the sense of blindly flying the flag or sacrificing their own identity, but in the sense of owning their area of expertise and sharing their deepest knowledge.

These days, it’s normal for a business leader to build their own personal brand. These are the “thought-leaders” we hear about so often. But I believe that too many organizations stop here, and miss the chance to create a team of people who all have strong personal brands.

In turn, I believe this limits the opportunity to build credibility, reliability, and authority – three of the key considerations for B2B buyers.

So, the tactics I discuss in this Process Street article are designed to apply to team members at every level of the hierarchy. They are suitable for business leaders, but also for executives and junior staff.

Continue Reading

Get a free Process Street account
and take control of your workflows today.

No Credit Card Required