All posts in Marketing


Why Top Brands Are Obsessed With Phygital Marketing

Why Top Brands Are Obsessed With Phygital Marketing

You’re waiting for the train on your way to work. You’ve got a long day ahead, and don’t feel like swinging by the grocery store afterward. Fortunately, there’s a supermarket kiosk on the platform. You scan the barcodes with your phone and arrange for your food to be delivered when you get home.

As you cross the street to your office building, the strap of your computer bag finally breaks. You don’t have time to run out and get a new one, but that’s okay. Once you’re in your office, you log on to the company’s website, put on the augmented reality headset, and virtually try on different bags.

At lunch, you head down to your usual restaurant. The AI in the touch-screen kiosk suggests sandwiches you might like based on your order history, then uses facial recognition to complete the order and charge your account.

This is phygital marketing – all made possible by advances in augmented reality (AR).

The global AR and virtual reality (VR) markets are expected to reach 18.8 billion USD by the end of 2020 – over 78% growth from spending in 2019. By 2025, that growth is only expected to increase exponentially.

With the sophistication of AR/VR tech, more companies are incorporating it into their campaigns – and more consumers are expecting it.

In this Process Street post, we’ll take an in-depth look at the what and why of phygital marketing, but you can also skip ahead to one of the following sections:

Let’s get phygital!

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11 Game-Changing Sales Metrics & How/When to Use Them

Molly Stovold
November 25, 2020

11 Game-Changing Sales Metrics & How When to Use Them

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”John Wanamaker, 19th-century marketing pioneer

Fortunately, it’s no longer the nineteenth century.

Thanks to wondrous advancements in technology, you now have all the tools you need to determine exactly what is working within your sales processes and why.

How? Through the use of sales metrics.

Sales metrics help to identify the strengths and weaknesses of your marketing and sales strategies. They also provide insight into how much your business spends on securing a lead and allow you to monitor and analyze the progress of your marketing actions.

The question is: which sales metrics should you be tracking? 🧐

This Process Street blog takes you through 11 of the most valuable sales metrics, how to calculate them, and how to turn the metric’s data into actions that encourage your business to grow.

To jump to a specific section of the post click the links below:

Alternatively, to get fully clued up on all 11 metrics and how to use their data in an actionable, positive way – just keep scrolling. 👇🏼

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A Deep Dive Into How We’re Winning at Guest Posting (300+ Great Posts Published!)

guest posting

If Shakespeare offered to write a guest post for TechCrunch, I highly doubt he’d be declined.

Similarly, if Virginia Woolf, Toni Morrison, Fitzgerald — or any other great writer — wanted to post on the blog of Atlassian, Buffer, or Unbounce, these sites wouldn’t exactly say no, would they?

That’s because they’re the lucky few who became internationally-renowned as stellar writers. The hard part wouldn’t be pitching and writing for these incredible, modern-day sites and blogs; it’d be resurrecting themselves so they could write in the first place.

How do you get your business’ writers — who are all incredible in their own right but don’t have the reputation of the above (yet) — published by other sites? How can you add authority, improve targeted traffic, increase qualified leads, and secure backlinks with guest posting? What needs to be done?

That’s exactly what you’re about to learn.

At Process Street, we’ve been guest posting for sites like TechCrunch, HubSpot, G2, TheNextWeb, AppSumo, and hundreds of others for years. Our offsite efforts make up a fundamental part of our content marketing machine, and have since helped us achieve a high domain rating, clinch the #1 spot for our most useful keywords, and get lots of juicy backlinks, too.

If you want to learn how we did it — and how you can, as well — just read through the following sections:

“Brevity is the soul of wit”, Shakespeare once said.

So without more ado, let’s get started! ✍️

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A Comprehensive Guide to Building Organic Links

Leks Drakos
November 5, 2020

A Comprehensive Guide to Building Organic LinksWith nine years in the aviation industry, Daniel Martin is an experienced team-builder with several high-performance content creation teams under his belt. He is currently the Head of Customer Success at LinkDoctor.

As of October 2019, there were 1.72 billion websites on the Internet. Keeping up with reputation and rank is important for any website owner, but it’d be impossible to manually check every site one-by-one.

Google has developed a ranking algorithm that crawls through billions of websites in a short time. This algorithm determines the site’s relevance and trustworthiness based on several factors, including backlinks from other sites.

A backlink is equivalent to statements such as “I trust this website,” or “This is a valuable website.” This is why link-building has become necessary to get higher ranks on the Internet.

High-ranking sites are more visible on search engines’ results, which leads to higher conversion rates and traffic.

When it comes to organic links, though, you can’t just ask other sites to give them to you; you need to earn them. But how do you get other sites to link to yours?

In this article, I’ll cover everything you need to know about:

Read on for step-by-step instructions on sowing those backlinks to your site!

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How To Create The Perfect Social Media Content Calendar Process (Free Template)

social-media-content-calendar

“An hour of planning can save you ten hours of doing.” – Dale Carnegie

The formula for success on social media can seem like trying to pick the lottery’s winning numbers – impossible, with a dash of blind luck. What if you could predict some of the outcomes? The game becomes a lot easier, right?

One of the keys to success on social media is creating a well-thought-out social media content calendar process – another is executing it!

Having worked for a creative marketing agency, I understand the difficulty of creating a well-structured social media content calendar process. Waiting for approvals from your clients feels like rallying against Roger Federer at Wimbledon (his social media game is ace too). While cornering your colleague who still owes you that spellcheck is awkward at best.

So how do you become the Roger Federer of social media?

All it takes is a 3-step process to get the ultimate social media content calendar. But first, let’s see what you’ll learn about in this blog post.

Click the headings to jump ahead, or stick with me as we rally for serve.
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17 Stellar Ideas to Perfect Your Business Newsletter and 30 Free Templates

17 Stellar Ideas to Perfect Your Business Newsletter and 30 Free Templates-17

This is a guest post by Hannah Butler, who works as a web developer, designer, and writer.

According to a study by Digiday, Vanity Fair’s newsletter readers consume 2x more content than any other audience segment.

Another study by Parse.ly found that Greentech Media’s newsletter visitors spend 80% more time on site than visitors from other channels.

These studies reflect the effectiveness of business newsletters for engaging your audience, retaining readers, and converting prospects.

However, we at Process Street know that writing a business newsletter can be challenging.

That is why we have put together this article detailing how to write a business newsletter. You will learn the underlying principles behind newsletter writing, along with top tips and tricks for how to create compelling content consistently. And if that isn’t enough, we give you 30 top – free – template resources to speed up the process, helping you save time on tedious, repetitive tasks.

Check out our Creating a Newsletter checklist given below for a quick taster regarding what our templates have to offer.

Click here to access our Creating a Newsletter checklist!

Click on the relevant subheader to jump to the section of choice. Alternatively, scroll down to read all we have to say.

With that said, let’s get started. Continue Reading

Marketing Communication Mix: How to Build Strong Connections with Your Customers

marketing communication mix

This is a guest post from Alissa Zucker, marketing manager and writer at Mcessay. You can find her reading classical philosophy and writing short fiction in her spare time.

It’s predicted that by the end of 2020, businesses will have spent ~$110 billion on digital advertising alone in the US. To put that into context, that’s more money spent on digital advertising than what would be spent on both television and print ads combined.

This just goes to show the importance of digital advertising in the modern marketing communication mix.

It is essential that every business know how to effectively market their products and services in order to not only survive, but to grow and prosper in a competitive global market.

It’s not uncommon when questioned about marketing, that a business owner will simply produce a business card, a brochure stitched together using a Microsoft Office template, or a barely functional website with little to no traffic.

In this Process Street post, I want to provide you with an overview of everything you need to know about the marketing communication mix, including:

Before diving into the specifics of the marketing communication mix, let’s first discuss the 7Ps of marketing.
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Video SEO Marketing: How to Optimize Video Content for Better Search Rankings

video SEO marketing

Lesley Vos is a content strategist at Bid4Papers, specializing in data research, copywriting, and content promotion. She has been published on Moz, CXL, Forbes, and more. Follow her on Twitter to read her latest articles.

The world’s demand for video content is enormous. It makes up 80% of all online traffic, and yet 53% of people want to see even more videos from brands they support!

In short, if you don’t consider video a part of your marketing plans, you’re missing a huge opportunity to grow. Not only does video content impact your brand’s authority, but it also can improve your traffic and overall search engine rankings by far.

But this is all easier said than done.

While producing and sharing a video might seem a great idea, you need to remember that it should complement your overall SEO and marketing strategy. After all, if you fail to organize and optimize your video content in the early stages, not only will it cost you a pretty sum, but it will be money spent in vain.

That’s why, in this guest post for Process Street, I’ll discuss video SEO marketing and optimization so your video content can achieve better rankings.

Just read through the following sections:

Or, if you wanted to start working through an SEO checklist straight away, use this template.

Click here to get SEO Checklist: The Keyword Research Process!

Lights, camera, action, 💥

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Digital Marketing Hacks For a Successful Product Launch

successful product launch tips

This is a guest post from Dave Schneider, a serial entrepreneur & co-founder of shortlist.io, a marketing “un-agency” that serves as an outsourced dedicated marketing team. He has also co-founded Less.churn, a churn reduction app, prior to selling it in 2018. Dave loves to travel the world, and has visited over 65 countries. In his spare time, he writes about SaaS and business at DaveSchneider.me.

The vast majority of product launches fail.

According to a study done by the University of Toronto, the failure rate for new products in the retail grocery industry is 70-80%. And, the situation across all sectors is even more dia, Harvard professor Clayton Christensen estimates that the fail rate of new products across all boards is around 95%.

Evidently, coming up with an innovative and awe-inspiring product you think people will love is simply not enough. In order to mitigate failure, you will need to prioritize and optimize how you market your product.

Fortunately, this Process Street article is here to provide you with all the tools and digital hacks you will need to successfully market and launch your product.

Feel free to jump to a specific section of this post by clicking on the relevant subheader below. If not, just keep on scrolling.

Read on for a rundown of product launch basics.
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Communication Plan: How to Prepare for (and Prevent) Disaster

communication plan

Who is Kanye West?

A musical genius? A passionate campaigner? Jesus? Or a spontaneous, unintelligible twitter ranter?

I’m telling you, I am Warhol. I am the number one most impactful artist of our generation. I am Shakespeare, in the flesh. Walt Disney. Nike. Google…

A lot of people here felt like they lost. You know why? Because y’all been lied to. Google lied to you. Facebook lied to you. Radio lied to you

My greatest pain in life is that I will never be able to see myself perform live

Kanye West is a brilliant example of how impulsive, unplanned communication can ruin a reputation.

But it’s not only famous celebrities that suffer the cost of off-the-cuff comms.

Unplanned communication is costing companies over $37 billion every year. This is no surprise when you consider that over 60% of companies don’t create or follow a communication plan.

It’s time to stop winging it and start planning it.

Read this Process Street post, grab our free communication plan template, and learn how to communicate properly, as we go through the following:

If you’re keen to start planning your communication right now, grab this free Communication Plan Template Checklist:

Click here to access the Communication Plan Template Checklist!

(Sign up for a free trial here, if you’re not yet a Process Street user)

Let’s start talking…
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