Marketing – Process Street

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53 Essential Business Metrics You Need to Be Tracking in 2018

business metrics

It’s impossible to run a successful business without taking the time to track your core business metrics.

If you don’t, then good luck knowing:

  • How much pure profit you’re earning
  • Where costs can be cut
  • Whether you’re selling enough
  • How much debt you have
  • Whether you’ll be bankrupt next quarter

Having said that, where do you start? There are so many metrics you could be tracking that it’s easy to get stuck tracking and recording everything rather than analyzing and acting on your data.

That’s why I’ve collected 53 core business metrics right here to get you started. Stop wasting time wondering what to track or flicking between 20 different posts going over five stats each – every metric here comes with a brief description and formula or method for easily tracking it.

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Rebranding Strategy: How 3 Big Tech Companies Dramatically Changed Their Identity

In 2016, Process Street went from using a basic Bootstrap theme to a custom-branded website, complete with a logo change and full aesthetic overhaul. We did it to avoid looking dated, and to make the site consistent with our app.

Like many startups, we focused on building a great product first, and rightfully overlooked the importance of a brand until the time was right.

A brand is the often low on the list of startup priorities. Startups develop in a fast-paced, cutthroat environment and are concerned primarily with attracting early users as beta testers, building disruptive products, and iterating based on feedback. Tech is a mercurial industry; many companies start out with a solution to a problem that could be adopted by everyone from individuals to large corporations.

Over time, by stabbing in the dark and following growth over all, a tech startup could find itself with a brand that doesn’t match its product. That’s something we grappled with in 2016, and it’s something even big tech companies come up against every couple of years.

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5 Marketing Experiments We Tried: The Winners, The Losers, and The Useless

One big thing that startups do differently to big companies is experimentation.

In reaction to the old corporate methods, startups are less like finely tuned money machines, and more like laboratories. That’s partly because of the culture of innovation, and partly because startups have less to lose by running a wrong experiment, but everything to gain if it is a success.

At Process Street, we’ve had our fair share of surprisingly positive experiments, as well as ones that were totally useless.

The more data you evaluate from other company’s experiences, the better you’ll get at running your own tests. So, in the spirit of experimentation and innovation, I’ve decided to share some of our A/B tests with you.

In this post, I’ll write up some of our growth hack results and then explore in-depth how to track and implement your own experiments so you can start improving conversions.

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Study: How 4 Highly Profitable SaaS Companies Market to Enterprises

Are you ready to market your SaaS product to enterprises? Do you know what makes or breaks a million dollar deal?

There’s a huge segment of SaaS companies that target only SMBs, and an increasingly well-funded bunch that go after the enterprise market from the outset. Some, like Dropbox, Asana, and HubSpot, have gradually scaled their products to meet the needs of enterprise customers. By looking at their enterprise-specific landing pages, we can isolate the key factors these companies have chosen to persuade enterprises, and find out what works.

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A Legal Guide for Bloggers: Copyright, the DMCA, and Fair Use Images

legal guide for bloggers fair use images - header

Can you afford to pay $8000+ for using an image in one of your blog posts?

If not (or if you’d rather use images for free) then you need to know the laws surrounding blogging.

It’s easy to fall prey to copyright and disclosure issues if you haven’t read a legal guide for bloggers, and so that’s exactly what I’ve created here.

Whether you’re a veteran blogger looking to secure yourself against surprise lawsuits or a fresh face who doesn’t want to be run out of pocket when building a blog, keep reading to find out:

  • What copyright is and how it affects your writing
  • How to secure your work legally
  • What you can and can’t use
  • How to find fair use images that are free to use

So, if you happen to like not being sued for honest (and avoidable) mistakes, keep reading.
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How We Built and Launched a Successful Microsite on Product Hunt

On August 25th, we launched a library of 1000+ real sales and emails from the top 280 SaaS companies.

The library was hosted on a microsite, Inside SaaS Sales, which allows users to browse the full sales cadences, organized in the order the message or voicemail was sent.

The launch landed us almost 800 votes on Product Hunt, 10,000+ site visits, a mention in Hiten Shah‘s SaaS Weekly, and publicity from the SaaS and VC community.

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The Ultimate Website Launch Checklist: Improve Design, SEO & Speed

Launching a website can be a huge undertaking. A successful launch requires managing many moving parts including content, design, marketing and the technical side. That’s why we have created this handy checklist for you to use on your next website launch or redesign.

And don’t forget, you can get this as an interactive checklist that you and your team can collaborate around. Just create a free account with Process Street and grab it from the examples section.

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11 Best Home Page Tips From Analyzing 100 Startups

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Home pages are typically the most viewed location on a website and your main opportunity to connect with the audience as a brand. Get it wrong, and all of those views will go from potential customers to part of your bounce rate.

Your homepage is probably the most visited page on your website — in fact, for the majority of websites, it typically receives more than 50% of all visitor traffic. In light of that… you may want to start thinking of your homepage more like a landing page” – John Paul Mains, Your Homepage Is THE Landing Page

Knowing this, I decided to do something similar to our SaaS pricing pages study by analyzing 100 leading startup home pages to see what they have in common, and how you can apply these lessons to your own website.

In this post I’ll go through 11 core data-backed takeaways to give a better outline of how to make your home page, and highlight the differences you’ll need to know if you’re targeting a niche audience.

From word count and jargon usage to social proof and CTAs, keep reading to see how the top 100 startups use their home page.

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The 4 Top Email Marketing Tools for Small Businesses, Compared

In 2017, it’s not about if you’re using email, it’s about how you’re using email.

70% of companies are currently using a marketing automation platform. It’s not enough for small businesses just to send emails, you have to send the best emails to be heard above the noise—or even make it out of the spam box. Luckily, there’s a ton of tools that can help optimize your email campaigns to make sure you’re delivering your message as effectively as possible.

But picking one isn’t so easy. Each email marketing tool comes with so many features and integrations, it becomes difficult to sift through and find one that suits your company’s needs best. That’s why we broke the most popular email services down into four categories:

  • Design
  • Marketing automation
  • Sign-up forms
  • Analytics

We compared Campaign Monitor, MailChimp, GetResponse, and ConvertKit to help you decide on the right one to fit into your team’s existing systems.

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How to Organize a Content Marketing Workflow for Your Team

The following is a guest post from Gloria Kopp, a digital marketer and a business consultant from Manville city. She works as a content manager at Paper Fellows and is a regular contributor to such websites as Engadget, Academized, and Huffington Post.

A well-planned workflow is crucial to keeping your content marketing efforts on track and ensuring that you meet your goals.  You may often find that you are receiving content late from your team, that it’s not up to scratch, has been rushed, or just never materializes. The tips in this article should help you to get back onto the straight and narrow.

Before you or your team get stuck into creating more content, make sure that you’ve read through the following points to keep your projects flowing productively.

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