Do you have a brand that you go back to, time and time again?
If you do, what is it about this brand that’s captured your loyalty?
I do not doubt that an exceptional customer experience plays its part. That is, think about how that brand makes you feel. Good huh?
According to Bain & Company, businesses that invest time and effort to optimize their customer experience (CX) flows, experience above-market revenue growth between 4-8%. With the vast choice of products, services and brands available, exceptional customer experience comes as the ultimate seduction and differentiation for businesses to stand out above competitors.
In this Process Street article, you’ll learn how to engage your customers at every point in their journey with you. You’ll learn how to consistently create a service with a smile, a product to praise, and a beloved brand.
Learn from the best as we take a glimpse into the CX operations used by the likes of Netflix, Microsoft, and of course Process Street. You’ll then be given 5 tips on how you can optimize your CX flows, taking into account the changing business landscape, and the impacts of digitalization on customer behavior and experience.
Click on the relevant subheader to jump to your section of choice. Alternatively, scroll down to read all for an in-depth understanding of CX.
- What is CX?
- Case studies: How top tech companies deliver excellent CX
- How to optimize your customer experience flows
- Using checklists to optimize your CX flows in 5 steps
- Understanding customer experience flows in a digital world
Let’s jump to it!