
I’ll be honest: I dread all 30 days of June.
This year, I found myself looking at the Process Street LinkedIn page, now sporting a rainbow logo, and contemplating how I felt about that.
Is it rainbow-washing? What else does Process Street do to support the queer community? Why can’t I answer that question?
I don’t think it’s rainbow-washing, but I should definitely be aware of what the company I work for is doing for the queer community.
I have complicated feelings about Pride. On one hand, I do believe in the immense importance it has. Pride creates a platform for big-picture political actions as well as the more personal experience of just not being in the minority for once.
As more companies paint rainbows on their marketing materials from June 1 to June 30, it’s equally become more about commodification than community.
I see you sweating as you glance at all your packed-up Pride material in the corner. You just wanted to show your support. What does rainbow-washing even mean?
How do startups and small businesses show their allyship is genuine and not just part of a marketing campaign?
There are no simple answers to any of this, but there’s only so much room in a blog post, so I’ll give you some actionable things you can do throughout the year to keep up your support long after Pride month is over.
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