When you’re doing any kind of content marketing, you want to be able to understand how well you’re doing. You want to be able to look at the performance of the content you’re creating and feel assurance that you’re:
- Driving forward key goals and objectives tied to your content strategy;
- Continuously optimizing and improving the quality of your content in order to hit those goals.
Especially when you’re creating this kind of content that involves a degree of creative input (writing!) it can be difficult to measure quality.
This is where maturity models come in. Maturity models can be a great way to build and assess how successful an organization or system is at achieving continuous improvement.
Ultimately, it’s the idea that you’re constantly seeking to test and improve the way in which your organization runs. You’re not standing still.
We’ve written before about more generally applicable Capability Maturity Models, but this post takes a look at our internal Blog Asset Maturity Model (BAMM) process that we use to audit and continuously improve the quality of our blog content.
In this Process Street article, we’ll cover:
- How to assess content quality
- Content marketing metrics to measure success
- What exactly is a maturity model?
- Our internal process for quality control: The BAMM review
- Using processes to systematize content creation – more reliable and higher quality