All posts by Leks Drakos

Employee Spotlight: Tara Larson, VP RevOps

employee-spotlight-tara-larson-vp-revopsFor International Women’s Day, we’d like to share with you just one (there are many) of the amazing women who make Process Street the great place that it is!

There’s no denying that Process Street is made up of some interesting individuals. To celebrate that, we’re taking the opportunity to highlight some of the folks who keep all those gears spinning.

I’ve had a chance to poke around in engineering and design, and while I only kinda/sorta/not really know what goes on over there, I have absolutely no clue what RevOps even is. Sorry, y’all. I know who you are just, y’know, not what it is you actually do. I’m sure it’s very important work and you’re very good at it, though.

So, I was considering that and I had this thought: I bet Tara isn’t doing anything right now and she ought to know about it, right? I mean, she is in charge of it so. I hope so. Plus I can probably turn it into a post which means I’ll have successfully coerced someone else into doing my work for me tapped into the great breadth of talent and wisdom among my colleagues.

My editor is always telling me to get out more. Something about people and interacting and health benefits. I dunno. He’s obsessed with capybaras so who knows what’s up with that guy.

Back to Tara, which is why we’re all actually here. From a humble start studying sociology and neurobiology at Harvard, she also happened to work internationally in business, academia, and education (not the same thing; academia is meaner). Oh, and she’s also a certified ski instructor.

Okay. TBH, RevOps is the last thing I have questions about.

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We Need to Talk About Your Employee Onboarding Process (& How to Fix It)

We Need to Talk About Your Employee Onboarding Process How to Fix It headerYeah, onboarding is important. You need to make a good first impression. You need to have a consistent process. You need to make sure your new hire has a good onboarding experience or they’ll probably quit before you have a chance to add them to the employee directory.

Blah, blah, blah.


The thing is with this whole onboarding process, though: It’s not what you do but how you do it.

You can have the most well-structured, well-developed, consistent, and thorough onboarding process but if you don’t deliver it well, that employee is going to walk away thinking, “Wow. WTF was that?”

I know, I know – “But, Leks,” you say, “I’ve read all your posts for Process Street and you keep saying we just need to build a strong process.”

It’s true. I love a good process and I have talked about it a lot. Sometimes you have to say things more than once for people to get it.

So far I’ve given you the technique of the employee onboarding process; let me show you the art.

Let’s go.
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How to Effectively Build and Grow Hybrid Teams in the New Normal

How to Effectively Build and Grow Hybrid Teams in the New Normal
Kevin Payne is a content marketing consultant at Leadhackrs that helps software companies build marketing funnels and implement content marketing campaigns to increase their inbound leads.

2020 shook up the whole notion of work/life balance – not to mention what it actually meant to “work from home”. What had previously been a luxury available in only a few industries suddenly became a health and safety requirement for nearly the entire global population.

In a post-COVID world, however, not everyone has been eager to jump straight back into the office. While employees enjoyed the freedom and flexibility their WFH setups allowed (minus the interruptions of pets, children, and partners), employers also appreciated the benefits of lower maintenance costs and a bit more flexibility in their own lives as well.

In the early days of lockdown, the question on everyone’s mind was: When will we go back to work? After lockdown, the question has become: How do we want to work?

This Process Street post will look at that, and cover the following areas:

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The Top 5 Process Management Tools You Should Already Be Using

The Top 5 Process Management Tools You Should Already Be UsingI really enjoy my free time. I know in some circles that’s basically blasphemy, but there’s no actual benefit to pulling 12-hour days even on weekends. In fact, the longer your workday is, the less productive you are.

Sure – you didn’t choose those long days, but there’s no way you could get through your workload without them.

Well, actually you can.

Effective process management is something every business needs but few even think about. Process management makes work easier and everyone a whole lot happier.

Here at Process Street, we’re all about efficiency and automation. Good process management doesn’t just happen by accident; you have to build it and you have to maintain it.

Fortunately, there are tools for that. I’ll go over our favorite five process management tools that’ll boost your efficiency and productivity – and still make sure you get weekends off.

If you know what you’re after, feel free to skip ahead:

For everyone else, please follow me to our first candidate…
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How To Succeed Where Others Fail: 7 Tech Startup Tips

How To Succeed Where Others Fail 7 Tech Startup Tips

Burkhard Berger is the founder of Novum™. You can follow him on his journey from 0 to 100,000 monthly visitors on His articles include some of the best growth hacking strategies and digital scaling tactics that he has learned from his own successes and failures.

The tech startup scene is one of the most popular trends that is happening in today’s time, with almost 63,700 startups being active in the US alone in 2021. That trend is only expected to grow as many more entrepreneurs try to get an awesome piece of the pie in the world of tech.

Getting into the startup scene, however, is far from pretty. With almost little or no starting money to kick things off, it can be pretty hard to climb up the ranks to be successful.

The startup world is tough, but the ones that push through and succeed are about to get into an entirely new world of business that can possibly propel them into the following generations forward in the future with their own unique market niche to cater to and support their growth all throughout the journey to becoming full-fledged tech companies.

Now with that said and done, this Process Street post will look over the reasons why tech startups fail – and how you can succeed:

Let’s dive in!
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Employee Development Program: The Key to Improving Productivity, Engagement, & Retention

Employee Development Program headerIn my early 20s, I worked as a shift manager at a well-known pizza chain. On my second day, every manager above me was fired and I was told to keep things running until the district manager could arrange someone to take over in “a week or two”.

Not only did I absolutely not know what I was doing, my team knew it.

Chaos ensued. Compliance regulations, SOPs, and basic safety measures flew out the window because the team didn’t trust that I knew what I was doing (which is fair: I didn’t).

It ended up taking three months to get a temporary manager to come over from one of the other stores, and by then I was frustrated beyond belief. The moment she walked in the door, I handed over my keys, put in my notice, and refused to discuss the possibility of staying on in any capacity for any longer.

Back then, I was only 20, this was one of my first leadership roles, and I was clueless. Since then, I’ve held other leadership positions, had some attentive mentors, and gotten to develop the leadership skills that they don’t tell you about in the job description. Today, I could walk into that same situation and roll with it, no problem.

Without those opportunities, though, I would still be that clueless kid failing to get his team united, failing to develop their skills, and failing to see his job as anything more than a means to an end.

Not prioritizing employee development is a bad look, people teams. But – as I’ve said many times before – Process Street’s got your back. Check it out:

Let’s do this thing!
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Optimize Your Onboarding Process With Workflow Automation (+ Free Template!)

Optimize Your Onboarding Process With Workflow Automation headerYou’re an HR department of one (and a bit). You have a PEO (professional employer organization) for support, but basically, it’s just you handling the day-to-day.

The CEO says he needs a new role filled ASAP with a list of qualifications. Filling the role will be a challenge, sure – but it’s not the main problem.

How are you going to get this new hire up-to-speed thoroughly in as short a time as possible when you don’t have any sort of standardized structure for doing that?

Simple: Build one.

Easy for me to say, right? It’s my job to build processes; I do it all the time. And that’s true. At Process Street, we do build processes all the time. Sometimes just for the heck of it. You might even say we’re pretty darn good at it.

This means – that’s right – we’ve already built the process you need. You can thank us later. Meanwhile, check out the rest of the post and exactly how you can optimize your onboarding so everyone has a good experience:

To the process mobile!
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AI & Data Analytics: 3 Ways They Can Improve Customer Experience And Engagement

AI Data Analytics 3 Ways They Can Improve Customer Experience And Engagement Since 2015, Nahla Davies has been working with enterprise clients around the world developing RegTech protocols and best practices. She’s also worked with both enterprise and sovereign governments as a key contributor for notable public projects like DCOM.

If the pandemic has shown the world anything, it’s that business professionals and, specifically, marketers can still meaningfully engage customers in an increasingly digital world. It’s undoubtedly challenging for marketers to continue providing a seamless customer experience across different digital channels such as social media.

Thankfully, though, factors such as artificial intelligence (AI) and data analytics can make multi-channel customer experiences engaging across the entire customer journey — from product consideration all the way to purchase.

Businesses have proven themselves both capable and willing to remain adaptable amidst the tumultuous COVID pandemic in order to understand business problems and subsequent opportunities. The process of actually understanding these problems and opportunities, however, isn’t exactly straightforward.

Analytics, data, and artificial intelligence have the potential to enrich marketers’ understanding of their customers’ experiences in order to deliver meaningful, relevant experiences in the future. To that end, let’s quickly take a look at how data and analytics can be invaluable for marketers interested in enhancing the complete customer journey that they provide across different digital channels.

Let’s jump in!
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The Impact of Data & Tech on the Future of Hybrid Work for Startups

The Impact of Data & Tech on the Future of Hybrid Work for StartupsJoanne Camarce is a digital marketer focused on growing and strategizing B2B marketing and PR efforts. She loves slaying outreach campaigns and connecting with brands like G2, Wordstream, Process Street, and more. When she’s not wearing her marketing hat, you’ll find Joanne lost in the world of Japanese music and art, or just being a dog mom.

From increased employee autonomy to the transformation of offices into meeting hubs, the world of work has experienced a fundamental shift in how things are done. As data and tech innovations continue to morph the future of hybrid work for startups, that change will keep moving.

And that’s a good thing.

None of us knew exactly how much change the pandemic would bring, and some of that change has been frustrating, difficult, and not exactly ideal. Some of it, though, has been very necessary. Some of that change has even been a bit brilliant and revolutionized workplace accessibility in ways many employees have only dreamt of.

We’re talking about change that has made the startup world more efficient, strategic, and, heck – more human.

So how exactly do data and tech continue to impact the future of hybrid work for startups? Let’s find out.

In this post for Process Street, I’ll cover the primary impact hybrid has had so far – and what companies can expect going forward:

Let’s get to work!
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