All posts in Group Decision-Making


Ideation: How to Excel at the Most Important Stage of Design Thinking

ideation

There’s no better moment than the ‘lightbulb moment’.

The one where you finally figure out a solution to a tricky problem, or just come up with an ahead of the curve plan, scheme, or proposal. The euphoria is intense enough to make you get out there and shout about it from the rooftops. Or, do a song and dance on the street, à la Dick van Dyke in Mary Poppins.

OK, perhaps the latter is a little hyperbolic. But the point remains that coming up with a great idea is a wonderful feeling.

The only problem is that, at some point in the relative future, more ideas need to be thought of. And for those working in creative fields such as advertising, design, and software engineering, ingenious ideas need to be generated on a regular basis. We’re talking daily, here.

So how can you and the rest of your team continually think of stellar ideas?

Through ideation.

That’s why, in this Process Street post, I’m going to spell out what ideation is, the benefits of ideation, 7 different ideation techniques to use, and what to do before undergoing ideation for the first time.

Read the following sections to get completely clued-up:

Let’s not make this a song and a dance.

It’s time to get straight into it! 💡
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DACI: Group Decision-Making Made Easy With Our Free Template

DACI: Group Decision-Making Made Easy With Our Free Template

We’ve all been there: an hour and a half into a 45-minute meeting. You’re trying to reach a consensus but as one department makes a suggestion, the next disagrees.

Customer success insists the next product should be geared towards students; sales thinks their parents are a better demographic. Content marketing started out by spitballing potential names until someone brought up the latest Process Street post and they all got sidetracked discussing whether it’s better to use odd or even numbers in a post title. Social marketing is scrolling through newsfeeds and graphic design isn’t even sure what they’re doing in this meeting at all.

It should have been simple: get everyone together, brainstorm ideas, then form a game-plan and timeline to use moving forward. Except no one can agree on anything and, at this rate, the only accomplishment the meeting will have made is wasting everyone’s afternoon.

Group decision-making is complicated. Fortunately, there are processes for that.

You may have already read our post on DECIDE, which is a great decision-making process for individuals. However, what works for an individual does not necessarily translate to a group. In this post, I’m going to introduce you to one of the most popular group decision-making frameworks: DACI.

The DACI (Driver, Approver, Contributors, Informed) decision-making framework is a set of processes geared toward doing just that. As a variant of the RACI (Responsible, Accountable, Consulted, Informed) responsibility matrix, DACI’s emphasis on decision clarity for complex projects often makes it the go-to framework for product managers.

That’s a lot of acronyms all at once, huh?

Don’t worry. We’ll take it slow – or you can jump straight to the point:

Let’s get some decisions made!
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