All posts by Thom James Carter


How to Implement Effective Inventory Management Procedures

Inventory Management Procedures

This is a guest post by Marla DiCarlo, an accomplished business consultant with more than 28 years of professional accounting experience. As co-owner and CEO of Raincatcher, she helps business owners learn how to sell a company so they can get paid the maximum value for their company.

Inventory management.

The mere mention of it may strike fear into the hearts of those working in the manufacturing, ecommerce, or logistics sectors as, after all, it can be rather complicated.

But with the right high-value processes, procedures, and techniques in place, inventory management can be turned from a fear-inducing activity into one which helps your business to truly thrive.

That’s why in this short, informative post, we’ll take a look several inventory management best practices, so you can help your business be more efficient, productive, and better all-around at managing their inventory. Just read through the following sections:

Now, let’s get started.

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Life Coach Certification: What It Is and Why It’s Useful

Life Coach Certification

Think life coaching is mumbo-jumbo? A bit of social hocus-pocus?

It’s not. And it’s a rapidly growing market.

In the U.S., the personal development industry was worth just $707 million in 2011, but that quickly shot up to over $1.06 billion in 2016.

To boot, the International Coach Federation believes over 53,300 coaches are practicing their craft worldwide, with over 17,500 of those coaches operating in the U.S.

So if you’re wanting to break into the coaching industry and establish yourself as an authority figure, you’re going to need all the help you can get. And that means getting life coach certification.

Confused about what life coach certification is?

I’ve got you covered.

In this post I’ll define what a life coach is (useful for any non-life coach readers), give examples of prominent life coaches, clarify what life coach certification is and how to get it, then offer free Process Street-made templates to help you with life management. Just read the following sections below:

Now, take a deep breath.

We’re about to get started.

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How to Gain Customers and Influence People with Digital Storytelling

Digital storytelling

“Once upon a time…
A fledgling young business set upon a quest…
To incorporate digital storytelling…
After hearing of its success.

They scoured the web…
During all hours of night and day…

For digital storytelling techniques…
So their customers would stay.


But they couldn’t quite find…
The resources they sought to seek…
Until, that is, they found this blog post…
Written by the team at Process Street.”

– Anon

Storytelling.

It’s a medium nearly as old as time itself.

From the visual scribblings made over 30,000 years ago by our cavemen cousins to the 18th-century fairy tales about dwarves, goblins, ghouls and demons made popular by the Brothers Grimm, the human need for stories runs deep.

Luckily for us living in the 21st century, we have the digital and technological means to bolster the stories we tell in unprecedented ways.

And from a marketing standpoint, digital storytelling is something of a holy grail; with it, businesses can gain, engage, connect, influence, and retain customers.

So, if you’re on a quest to learn about digital storytelling and how to incorporate it into your marketing plans, you’ve come to the right place, adventurer. Read through the sections below:

Let’s begin.

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What is CRO? How to Increase Conversion Rates (Free Template)

What is CRO?

You may remember from Latin 101 at college that conversiō is the process of turning around, altering, changing, or converting.

And whether you’re now a WeWork-dwelling solopreneur or a newly-hired marketer at an SMB, it’s crucial for your leads to undergo conversiō.

After all, without conversions site visitors aren’t as likely to sign up to newsletters, put an item in a cart, or proceed to the checkout page and order that product or service. Conversions, therefore, are a major contributor to your business’ longevity.

This could be the point where you’re frantically thinking: “I want to secure my business’ longevity! How can I help facilitate conversions? And how can I optimize conversion rates for the better?!”

Slow down.

We’ve got you covered.

During this post we’ll be explaining all things CRO – conversion rate optimization.

First we’ll tackle what CRO is, then we’ll delve into an actionable framework for increasing your conversion rates, and then we’ll provide you with a Process Street-made template which has everything you need to hike those conversion rates up!

All you have to do is read the different sections below:

Let’s jump straight in.

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The KonMari Method Checklist: Marie Kondo’s Simple Cheat-Sheet to Spark Joy

KonMari Method Checklist

Marie Kondo has managed the impossible. She’s rallied a large chunk of the population into getting excited about tidying up.

That’s right. Tidying up.

And there are clear benefits to decluttering – from being able to donate to thrift stores more to having improved mental health, to having better financial management and even boosted rates of productivity.

But how did Marie Kondo revolutionize the act of tidying?

With a simple process called the “KonMari Method”.

In this post, you’ll find out who Marie Kondo is, the science behind the lauded KonMari Method, why the method is beneficial for everybody, and you’ll even get your hands on a (free) KonMari Method checklist!

Read through the following sections to get the complete rundown on Marie Kondo:

Now, let’s spark some joy.

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What is Conversion Rate Optimization? 5 CRO Hacks to Boost E-Commerce Sales

What is Conversion Rate Optimization

This is a guest post by Jessica Bruce. Jessica is a professional blogger, guest writer, Influencer & an eCommerce expert. She’s currently associated with ShopyGen as a content marketing strategist. She also reports on the latest happenings and trends associated with the eCommerce industry. Follow her on Twitter.

As soon as a new eCommerce website launches, there’s a race to get as many visitors as possible.

The race certainly isn’t easy, and what makes it harder are the additional hurdles that come up along the way. One of these hurdles, as you may or may not know, is the acquisition of conversions.

Conversion is the most crucial acquisition for any eCommerce business. An eCommerce business cannot survive with mere website traffic; it needs conversions to drive revenue.

“Trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.”Bryan Eisenberg, Call to Action: Secret Formulas to Improve Online Results

That’s why, in this post, we’ll be looking at what conversion and CRO (conversion rate optimization) are, how to calculate conversion rates, in addition to giving you a handful of free, useful CRO hacks that will boost your eCommerce sales.

What is conversion? And what is CRO?

Before digging deeper, let’s consider what conversion actually is first.

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How to Provide a Successful Performance Appraisal (With 5 Free Templates)

Performance Appraisal

In this post, we’ll be looking at and learning about performance appraisal.

While we won’t be praising performances of global stars à la the judging panel of the Oscars or Golden Globes, we will be using performance appraisals to assess the conduct of the stars in your workplace.

After all, performance appraisals can be hugely beneficial.

For instance, 68% of employees who receive consistent, accurate feedback are more fulfilled in their jobs, in turn boosting employee engagement. Additionally, 92% of employees believe feedback – including negative feedback, if delivered appropriately – is effective for improving performance, resulting in increased employee output.

For performance appraisals to be successful, however, certain rules and procedures must be followed diligently.

Otherwise, the appraisal could backfire and have seriously detrimental results, including distrust and demoralization.

From a business perspective, this can be devastating.

So, to learn how to provide effective performance appraisals, read through the sections below:

Let’s begin.

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Workplace Culture: What It Is and How to Make Yours Better (With Examples)

What is company culture

The word “culture” alone is hard enough to define.

So when it comes to “workplace culture”, those trying to pin down its exact meaning have their work cut out for them.

What makes your quest harder is that “workplace culture” has become somewhat of a buzzword in the business world, muddying the waters of its true definition and making it harder to uncover and understand.

In this post, I’m going to explain the specific what’s, why’s, and how’s of workplace culture, on top of discussing why instilling a positive, forward-thinking workplace culture is not only commendable, but critical to success. (Companies with strong workplace cultures have employees who are 12% more productive, in addition to seeing a 20% increase in sales and 21% expansion in overall profitability.)

Read through the following sections to understand workplace culture thoroughly:

Let’s dive straight in.

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Career Coach: How Ari Meisel Does Career Coaching (5 Free Checklists)

Career Coach

In this article we’ll be looking at career coaching and, more specifically, how career coach Ari Meisel does it.

It does feel a disservice, however, to say Meisel is only a career coach. He’s also an author, speaker, podcast creator, productivity coach, leadership coach, business coach, and entrepreneurial strategist. He’s been featured in The Wall Street Journal, TechCrunch, Refinery29, TEDxEast, and has gained rave reviews from industry leaders.

I asked Ari Meisel for consultancy because my business was phenomenally successful, but the systems and processes we had, we could not keep up with our growth. He not only sorted us out but inspired us to venture into uncharted territory.” – Michael Hyatt, Founder of Michael Hyatt and Company

Basically, Ari Meisel is the authority figure on getting work done effectively so that your business efficiency, personal productivity, and creativity can thrive. To boot, he advocates for processes as much as we do at Process Street!

If you’re interested in making the most of your career – in addition to getting your hands on 5 of Ari Meisel’s processes – all you have to do is read through the following sections:

Let’s get started.

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What is Workplace Diversity? Improving Diversity in the Workplace (8 Free Templates)

Diversity in the Workplace

Workplace diversity is more than a buzzword. It’s also more than a passing phenomenon.

Whether it’s findings from MIT proving that having an equal gender balance increases revenue, or McKinsey’s discovery that companies in the top quartile for racial and ethnic diversity have a 35% increase in financial returns above the national average, diversity positively affects both a company’s culture and bottom-line.

At Process Street, we recognize the importance of diversity, but we also understand that improving diversity in the workplace isn’t an easy task for HR teams.

That’s why we’ve created these 8 free templates:

However, before deep-diving into the templates, it’s crucial to have a solid understanding of exactly what diversity in the workplace is, and why it’s profoundly important. This will help you get the maximum possible value from our templates.

With that being said, let’s get started!

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