All posts by Thom James Carter


CRM vs Marketing Automation: Which is Best for Your Business?

CRM VS Marketing Automation

This is a guest post by Azat Eloyan. Azat is a digital marketer and mobile marketing enthusiast. With over 5 years’ experience in content marketing and SEO, he believes that valuable and informative content is the key.

He’s currently working as a marketing specialist at SendSMS, which is providing SMS marketing service globally.

We live in a digital-centric world.

There’s no doubt about it.

What’s also true is that the digital space is full of enormous data and content on scales never quite seen before.

According to a report from IBM Marketing Cloud, 90% of the total digital data worldwide was created within just two years, with an upward future trend being almost inevitable.

All this data and content provides a whole host of benefits to businesses, their salespeople, and their marketers. However, before businesses, salespeople, and marketers can truly take advantage of this vast swathe of data and content, they need to manage it correctly.

Which is where CRMs and marketing automation software come in.

But what are the differences between the two? And what will your business benefit from most?

Our digital-centric world doesn’t have to be a confusing digital-centric world.

That’s why, in this CRM vs marketing automation post, I’ll be discussing both CRMs and marketing automation software, how they differ, how they overlap, the benefits that they bring, and what the signs are when your business needs to start using either piece of software.

Navigate through the sections below to get the gist on CRMs and marketing automation software:

Let’s get learning!

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Employee Checklists: How Successful Organizations Use Them

Employee Checklists

Trump. Pineapples on pizza. Checklists.

What the public is divided on is incredibly varied.

To boot, how the public uses checklists varies even more. For instance, at Process Street, we use checklists for pretty much everything – not only because we’re a virtual team, but also because, well, we know they’re darn useful.

But we also know some organizations don’t use checklists to such a degree – they’re limiting themselves to only 2-3 checklists per team. Or, they’re using business software that wasn’t intended for checklists to create, manage, and house their checklists. (🤔)

We thought this was all very interesting.

That’s why we’ve done some qualitative research regarding how organizations around the globe are using checklists – specifically, employee checklists.

Dear reader, we’re bringing you some top-secret, never-seen-before material on how organizations really use employee checklists. In the below sections, you’ll find insightful comments from our participant pool:

Now, let’s get into it.

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What is VRIO? The 4-Step Framework for Continuous Business Success

VRIO

Hard work doesn’t always guarantee success.

With that bombshell, you may be wondering “If hard work isn’t enough, what should I do to help my business succeed?!”

The answer’s simple: VRIO.

VRIO isn’t the latest must-have app or some new fad – it’s an incredibly useful business framework and analysis tool for understanding whether your business has the capabilities and resources to thrive in the long-term.

Considering that following a VRIO framework could bolster your growth, increase revenue, ensure you’re always one-step-ahead of the competition, and keep your business better organized, VRIO isn’t a process to be dismissed.

But if it’s the first time hearing about VRIO, have no fear.

I’ve got you covered.

In this post, I’ll go into the definition of VRIO, tell you how it was conceived, explain the four dimensions that make up the VRIO framework, and tell you the best times to undergo VRIO so your business can reap its rewards. Simply read the following sections to get to grips with it:

Let’s get started, shall we?

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How to Create A+ Content with a Content Development Process

Content Development

Content marketing. Content strategy. Content… development? 🤯

There are so many content-related words buzzing around the world wide web.

Confused?

I don’t blame you.

However, any marketer or content creator worth their salt will know that content development is not a process to skimp out on.

That’s why, in this article, I’ll be discussing – and all in plain terms – what content development is and why it’s important. Plus, I’ll provide you with a content development process that’ll ensure you’ll research, create, edit, and promote stellar content audiences will want to engage with. Every. Single. Time.

Simply read through the following sections to get the complete low-down on content development:

Ready to become content with your content?

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Approvals: How to Streamline Decision-Making in Process Street

Approvals

Major setbacks. Lengthy delays. Unnecessary bottlenecks. When important items aren’t rejected or approved in time, progress is halted.

Take the United States’ government shutdown in 2019.

The shutdown meant the U.S. Small Business Administration – which backs entrepreneurs and small businesses with financial loans – could no longer approve loan applications.

The result? Small businesses turned to high-cost, short-term lenders, entrepreneurs couldn’t buy the necessary products their business relied upon, and the delay itself caused widespread anxiety among those who were relying on loans being granted. Financially-speaking, the lack of approvals caused a delay of $2 billion in SBA lending.

At Process Street (if you don’t know our app, it’s state-of-the-art BPM software!) we know how important it is for teams to get items approved or rejected, so that business processes and projects can be completed on time.

That’s why we’ve introduced approvals.

With approvals, decision-makers can give the go-ahead (or rejection) regarding important items, on top of providing any necessary comments.

Manager approvals

Want to know more about this game-changing feature and how it can dramatically improve workflows for your team? Read through the following sections:

Now, let’s dive straight in.

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The Process Street Blog: Our Greatest Business Blog Posts (Ever!)

business blog

For over half a decade now, the team at Process Street has been creating stellar content so that businesses around the world can become the best they can be.

In terms of numbers, that’s nearly 1,000 on-site business blog posts we’ve published!

Considering this vast swathe of content, there may be a few times where, if you’re a veteran reader, you’ve missed posts that would’ve been high-value resources for your business.

Similarly, if you’re a new visitor (welcome, by the way! 👋) you may not be sure where to get started.

That’s why we’ve created this roundup post of our greatest business blog posts. To boot, the posts have been categorized into separate sections so you can find relevant content quickly:

Now, let’s learn a thing or two. 📚

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60+ Essential HR Processes for All Human Resource Teams (Free!)

HR Processes

The 5+ million people who work in HR in the United States have their work cut out for them.

From hiring great-fitting talent and helping with their onboarding, to monitoring employee performance and even resolving any employee conflicts, there’s a lot of ground for HR teams to cover – and in such a short amount of time.

Imagine if there was a way for HR teams – not only in the U.S., but around the globe – to time-save, cost-save, and labor-save, and take control of their recurring tasks like never before…

Wouldn’t that be a dream? 🤩

At Process Street, we rather like turning dreams into reality.

That’s why we’ve hand-picked our most effective, most useful HR processes from our extensive library and are presenting it in this ultimate HR process pack.

Think of it as your one-stop-shop for all the human resource processes you’ll ever need.

Read through the following sections to learn how to revolutionize your HR department, on top of getting your hands on over 60 (yes, 60+) free process templates:

Now, let’s stop dilly-dallying and get to it!

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Boost Site Traffic with a 4-Step Content Marketing Framework

Content marketing framework

This is a guest post by Ronita Mohan. Ronita is a content marketer at Venngage, the online infographic and design platform. Ronita is interested in a variety of topics related to digital marketing, visual content, and online engagement, which she enjoys researching and writing about.

Content marketing has certainly become popular.

In fact, it’s become a lynchpin for marketing strategies.

Businesses of all sizes are employing content marketers left, right, and center to ensure that content is created and distributed on a regular schedule.

The purpose of content marketing may have started as a way for businesses to communicate with their audiences, but it has taken on another angle altogether. Content marketing is now seen as a primary driver of SEO and organic web traffic, and content needs to be tailored accordingly.

Unsurprisingly, content marketers are spending huge amounts of time developing blog post ideas that will gain them traction, incite visitors to their websites, and tempt users to use the businesses’ products or services. But without a solid content strategy, the content itself could be insubstantial and ineffective.

That’s why in this informative post I’ll be discussing content marketing in detail, and presenting you with an easy-to-understand, four-step content marketing framework you can follow straight away. Just read the following sections:

Ready to dive in?

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Virtual Team: How to Excel at Remote Working (Free Templates)

virtual team

It’s 8 am. Your alarm buzzes.

You roll out of bed, perform your morning ablutions, and then sit down at your desk, ready to take Monday by the horns. Which you do, because you’re working from home, and not some crummy, cramped office which is full of distracting coworkers.

Ahh. Bliss.

It’s 8 am. Your alarm buzzes.

You realize you were dreaming.

This rose-tinted view of remote work – and being part of a virtual team – was exactly that: A dream. 💭

Although working remotely can be wondrous, it isn’t always easy.

As members of virtual teams (like myself) will tell you, there are countless challenges and hurdles teams must tackle – from maintaining a healthy work-life balance to establishing a culture of asynchronous communication – before a virtual team can reap the rewards of increased employee productivity, lowered business costs (Cisco saved over $270 million a year!), and improved employee happiness.

Luckily for you, this blog post contains everything you need to help your virtual team not only excel but become excellent.

Read through the sections below to get a proper handle on all-things virtual teams:

Now, it’s time to wake up, smell the coffee, and learn exactly how to instill and sustain a masterful, virtual team!

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Vendor Management: What It Is and How to Excel at It (Free Templates)

Vendor Management

Learning about vendor management is no easy task.

As soon as you search the words ‘vendor management’ in Google, you’re bombarded with details regarding vendor management systems, rather than information regarding vendor management itself.

And considering that 88% of companies use at least one outside vendor, and 47% more than 10 vendors, vendor management is a topic that, at some point in their careers, many employees will need to understand.

That’s why in this informative, easy-to-understand post, I’ll tell you everything you need to know about vendor management – and in layman’s terms.

Specifically, you’ll learn exactly what vendor management is, the benefits of it, and the process of managing vendors successfully. To finish off, I’ll even provide you with (free!) vendor management templates you can jump into and use straight away. Just read through the sections below:

Now, it’s time to get a solid grasp on vendor management.

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