All posts by Thom James Carter


How We Smash Tough Goals and Objectives With OKRs (& How You Can, Too!)

goals and objectives

We’re an ambitious bunch here at Process Street.

In terms of numbers, we’ve published over 1,000 onsite blog posts, over 300 offsite blog posts, penned 5 huge ebooks, attended many an external webinar, and created many a podcast, too. And this is only our content marketing team’s efforts. If I were to discuss the phenomenal accomplishments of our other departments — from engineering to sales, product to customer success — we’d be here all day.

Despite our company-wide accomplishments, we knew in 2020 that we could push ourselves further (especially considering our $12m cash injection from Accel, Salesforce, and others). Naturally, we turned the ambitious goals and objectives we’d set ourselves up a notch.

This meant that, rather than only working with KPIs, we threw OKRs into the mix as well.

Not to toot our own horn too much, but I can say with confidence that the choice to do so went in our favor. In fact, we’ve had some of the best months ever since deploying OKRs!

This is why, in this post, I’m going to tell you everything that we learned from internally deploying OKRs at Process Street. Specifically, I’ll give you a quick recap on what OKRs are, go over our method for implementing OKRs in detail, recount my experience of getting used to (and then loving) OKRs, on top of providing 5 tried-and-tested tips for deploying OKRs at your company.

Just read the following sections to get completely clued-up:

It’s time for you to pivot to OKRs and hit challenging targets like a pro, too.

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Ideation: How to Excel at the Most Important Stage of Design Thinking

ideation

There’s no better moment than the ‘lightbulb moment’.

The one where you finally figure out a solution to a tricky problem, or just come up with an ahead of the curve plan, scheme, or proposal. The euphoria is intense enough to make you get out there and shout about it from the rooftops. Or, do a song and dance on the street, à la Dick van Dyke in Mary Poppins.

OK, perhaps the latter is a little hyperbolic. But the point remains that coming up with a great idea is a wonderful feeling.

The only problem is that, at some point in the relative future, more ideas need to be thought of. And for those working in creative fields such as advertising, design, and software engineering, ingenious ideas need to be generated on a regular basis. We’re talking daily, here.

So how can you and the rest of your team continually think of stellar ideas?

Through ideation.

That’s why, in this Process Street post, I’m going to spell out what ideation is, the benefits of ideation, 7 different ideation techniques to use, and what to do before undergoing ideation for the first time.

Read the following sections to get completely clued-up:

Let’s not make this a song and a dance.

It’s time to get straight into it! 💡
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What is Cancel Culture? How to Not Get Canceled and Have Everyone Hate You

what is cancel culture

Once upon a time, the word “canceled” was only applicable to objects and things. Like the meeting you didn’t want to attend. The subscription to Netflix or any other subscription-based product. Your favorite TV series (Firefly, anyone?).

But since the mid-2010s, the word has evolved. It’s no longer objects and things that get canceled, but people and companies too.

Kanye? Canceled.

Scarlett Johansson? She’s canceled.

Bon Apetit? Canceled.

Pepsi? Completely, utterly canceled.

The specific reasons why these people and companies were canceled in the first place vary. But it’s ultimately their actions, statements, or sentiments that led them to be canceled by the internet-at-large.

To learn about their missteps — and ensure you don’t go down the same route — here’s this informative, insightful Process Street post where I’ll be covering:

Let’s get right into what is cancel culture and canceling.

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An Insider Look Into How We Built the Process Street Slack App (In 2 Weeks!)

build a slack appSlack has changed the way we work.

From being able to easily stay in touch with colleagues, no matter where they are in the world, to sending important files and docs in real-time, teams can work more efficiently and effectively than ever before.

It’s no wonder, then, that Salesforce bought Slack for a whopping $27.7bn (and just a few months after they invested in Process Street’s very own Series A).

But Slack really becomes a productivity powerhouse when using Slack Apps — additional made-for-Slack applications that can help you communicate, receive crucial information, and complete work faster.

That’s why Cameron McKay, Process Street‘s CTO, built a Process Street Slack App enabling teams to simultaneously superpower both their Process Street and Slack usage!

Sound exciting?

It is.

In this Process Street post, I’ll be discussing why we decided to build a Slack App, how our CTO managed to build a Slack App for Process Street in just 2 weeks, and how you too can install the Process Street Slack App immediately.

Read the following sections to get clued-up:

Ready for a peek behind the scenes? 👀
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Approvals: How to Streamline Decision-Making in Process Street

Approvals

Major setbacks. Lengthy delays. Unnecessary bottlenecks. When important items aren’t rejected or approved in time, progress is halted.

Take the United States’ government shutdown in 2019.

The shutdown meant the U.S. Small Business Administration – which backs entrepreneurs and small businesses with financial loans – could no longer approve loan applications.

The result? Small businesses turned to high-cost, short-term lenders, entrepreneurs couldn’t buy the necessary products their business relied upon, and the delay itself caused widespread anxiety among those who were relying on loans being granted. Financially-speaking, the lack of approvals caused a delay of $2 billion in SBA lending.

At Process Street (if you don’t know our app, it’s state-of-the-art BPM software!) we know how important it is for teams to get items approved or rejected, so that business processes and projects can be completed on time.

That’s why we’ve introduced approvals.

With approvals, decision-makers can give the go-ahead (or rejection) regarding important items, on top of providing any necessary comments.

Manager approvals

Want to know more about this game-changing feature and how it can dramatically improve workflows for your team? Read through the following sections:

Now, let’s dive straight in.

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How to Meet Goals and Inspire Your Team Using OKRs (Includes OKR Examples)

okr examples

I love winning.

It doesn’t matter what’s involved or what the prize is, I’ll do what I can to achieve my goal of clinching that ‘winner’ title.

When I was 6, my primary school held an egg and spoon race as part of its sports day activities. The prize was a yardstick of chocolate. Let’s just say that, by lunchtime, there were tears and tantrums elsewhere while my face was smeared with chocolate.

To this day, I’m still (perhaps unhealthily) incentivized by goals. Particularly in the workplace. I’m not alone in this though, as numerous studies show that goal-setting improves employee performance and engagement.

Do you relish winning, too?

And do you want the next quarter to be your team’s best quarter ever?

Then you need to know about OKRs (objectives and key results). It’s basically an adult version of the egg and spoon race.

That’s why, in this short, informative Process Street post, I’ll define OKRs, describe their business benefits, give advice on how to write solid OKRs, and also provide OKR examples from the likes of Google.

Just make your way through the following sections to learn all about OKRs:

Now, let’s make this quarter more than OK.

Let’s make it internally record-breaking, thanks to OKRs! 📈

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How to Be a Good Product Manager & Crush Your Workload (Free Tips, Tricks, & Examples!)

how to be a good product manager

This is a guest post by Donald Fomby. Donald is a freelance content writer who works for ClassyEssay. He has spent more than seven years in the copywriting and blogging industries, writing articles, guides, and checklists for small eCommerce businesses. Donald uses his curiosity about online business to write about topics valuable to small business owners.

The product manager’s role is a juggling act.

To fulfill the needs of expectant customers, the product manager needs to work with the sales, marketing, and engineering teams — alongside the rest of the product team — to facilitate necessary changes and improve the product(s) in question.

But that juggling act has gotten even harder as of late.

With the COVID-19 pandemic, many product research and management processes that were done collaboratively and in-person have now pivoted online. Needless to say, this change had made it more difficult for product managers to succeed in their role and complete projects in the way they’re used to.

This transition may have caused workloads to build up, task lists to overflow, sprints to stagger, and thus, impacting the rest of the product team.

But it’s not all doom and gloom. The truth of the matter is that you can successfully manage any product research or development project remotely with optimal organization.

It’s the key to bettering collaboration with your remote team, and ensuring you and the rest of your product management team are keeping on the right track. If you strategically organize your work, you will also be able to instill and maintain successful collaboration with the people you’re working with, despite the many miles that keep you apart.

Seeing as 86% of executives say that a lack of collaboration is the most common reason for failure in their companies, it’s something that you need to get to grips with, particularly as a product manager.

By reading through this Process Street guest post, you’ll do exactly that. To boot, I’ll also provide some extra tools to help you thrive as a product manager! Just make your way through these sections:

Let’s get started.

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Sorry, Windows Users — macOS 11 Big Sur Is the Best Operating System to Date

macOS 11

Republican or Democrat. Brexit or remaining in the EU. Pepsi or Coke.

There are some things that people just can’t agree on.

These debates all pale in comparison to the one argument that is so vitriolic, so polemic, and so bitter that it’s infamous the world over: The Mac vs Windows debate.

The heated rivalry has brought out the worst in people, with message boards, forums, and social media threads being the digital battlegrounds for these two factions to clash. The primary method of attack for Windows supporters is to scoff at the price of Apple’s Mac products. Mac aficionados — while they only make up 9-13% of all operating system users — go for the throat by ridiculing how error-prone Windows is.

But I’m glad to say that the operating system war has finally come to an end with a clear victor.

Mac.

With their trojan horse — Big Sur — they’ve created an OS that’s so streamlined, easy to use, and downright fast — all while tying it in with the interface of iPadOS and iOS — that Windows 10’s defeat was inevitable.

But what’s changed, exactly? What are Big Sur’s most exciting features? And, more importantly, when is macOS 11 being released?

Make your way through the following sections in this Process Street post to find out:

Hey, Siri?

Scroll down so the reader can continue on with the post.

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A Deep Dive Into How We’re Winning at Guest Posting (300+ Great Posts Published!)

guest posting

If Shakespeare offered to write a guest post for TechCrunch, I highly doubt he’d be declined.

Similarly, if Virginia Woolf, Toni Morrison, Fitzgerald — or any other great writer — wanted to post on the blog of Atlassian, Buffer, or Unbounce, these sites wouldn’t exactly say no, would they?

That’s because they’re the lucky few who became internationally-renowned as stellar writers. The hard part wouldn’t be pitching and writing for these incredible, modern-day sites and blogs; it’d be resurrecting themselves so they could write in the first place.

How do you get your business’ writers — who are all incredible in their own right but don’t have the reputation of the above (yet) — published by other sites? How can you add authority, improve targeted traffic, increase qualified leads, and secure backlinks with guest posting? What needs to be done?

That’s exactly what you’re about to learn.

At Process Street, we’ve been guest posting for sites like TechCrunch, HubSpot, G2, TheNextWeb, AppSumo, and hundreds of others for years. Our offsite efforts make up a fundamental part of our content marketing machine, and have since helped us achieve a high domain rating, clinch the #1 spot for our most useful keywords, and get lots of juicy backlinks, too.

If you want to learn how we did it — and how you can, as well — just read through the following sections:

“Brevity is the soul of wit”, Shakespeare once said.

So without more ado, let’s get started! ✍️

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How to Conquer the Day (and Night) by Hacking Your Chronotype

chronotype

In the Before Time (read: before coronavirus struck and remote work became more commonplace) there were four types of people on the morning commute.

First, there was the person falling asleep in their seat – most likely one of the 15% of Americans who doze off while at work. Second, there’s the one working on their laptop while drinking their fourth cup of coffee of the day. Then there’s the person who’s listening to music or reading a book, conserving their productivity for the office. Last but not least, there’s the individual who’s working one minute but snoring the next.

These people are wolves, lions, bears, and dolphins respectively.

Not sure what the hell I’m talking about?

Then you haven’t heard of chronotypes.

Luckily for you, in this Process Street post I’ll be exploring what a chronotype is, the 4 different sleep chronotypes, and how to find and hack your chronotype for maximal productivity.

Just read through these sections to get completed clued-up:

Time’s ticking, so let’s dive in! 🌙

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