Even if your inbound marketing is helping you spark warm conversations with qualified leads, you still want to be sending carefully targeted cold emails to convert your ideal customers.
This checklist is based on a guest post we received from Forster Perelsztejn at Prospect.io; an essential part of Forster's job is helping customers craft cold emails that get clicks and replies. He's seen a lot of them in his time. There's one thing he can say with certainty:
Most cold emails are terrible. Only 1.7% get a response.
And that's because sales people don't follow best practices.
In this checklist, you'll work through a series of proven steps that will help you optimize your cold email to get the best chance of conversion before you hit send.