The Ultimate Guide to Instagram Marketing

The Rise of Instagram

Instagram is the fastest growing social network. It has more users than Twitter and is an amazing tool for driving traffic and sales. Take a look at this guy who sold $4,000 worth of neckties in one day on Instagram.

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Here are some more stats on the rise of Instagram from Search Engine Journal.

• Multi-platform use is on the rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users.
• For the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors.
• For the first time, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half 0f all Instagram users (49%) use the site daily.
• For the first time, the share of internet users with college educations using LinkedIn reached 50%.
• Women dominate Pinterest: 42% of online women now use the platform, compared with 13% of online men.

If you’re hungry for more data, you can view the comprehensive 4-page report right here.

The Ultimate Guide to Instagram Marketing

If you’re interested in marketing on Instagram and tapping into its explosive growth, take a look at our guide below. It covers soup to nuts, everything you need to know about using Instagram to build a loyal following and to sell the product.

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